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T: XXXXXXXXXXBrisbane) | XXXXXXXXXXMelbourne)
E: XXXXXXXXXX
W: www.newton.edu.au
Brisbane Campus: 98 Cleveland Street, Greenslopes QLD 4120
Melbourne Campus: Level 10, 190 Queen Street, Melbourne VIC 3000
Melbourne Campus: Level 10, 108 Lonsdale Street, Melbourne VIC 3000
    
    Case Study – WORLDUCATION
Worlducation is a social startup that manufactures tablet computers for primary school students. They not only focus on the hardware, but they also have a competitive team creating software, content and activities to better engage and educate the students. 
Worlducation aims to change the way children learn at school by implementing artificial intelligence technology that can follow up on each child’s progress and adjust to their needs as they learn, creating the optimal path learning experience.
So far, Worlducation only sells their tablet computers business to business (B2B) as they realised that their content and hardware proved most effective when a whole classroom was using it, and a teacher was coordinating the activities. Also, this helped the sales team focus on larger sales, and minimised the potential number of problems that could arise from individual customers. However, the long-term plan is to also tackle a business to consumer strategy (B2C). 
What makes Worlducation completely different from their competition is that they envision a world in which every child learns how to read and write – a world without illiteracy. Given this vision, for every classroom that buys their products, they donate and train a classroom somewhere around the world that can’t afford the same technology. Furthermore, they connect the two classrooms (those who bought the products and services and those who received the donation) so that they can grow together and collaborate throughout their learning cycle. 
Worlducation was founded in 2016, and by the end of 2019 they had sold over 35,000 tablets to over 550 schools in 23 countries, generating revenue in hardware sales and software subscriptions. 
Worlducation headquarters are in Sydney’s CBD but they have a development team in Bulgaria, a manufacturing team in Hong Kong, and operation and marketing staff in Colombia, Egypt, Iceland, Russia and the Philippines.
Worlducation started 2020 with a huge sale to a school in Portugal. Although it was a great start, the context for the rest of the quarter was highly uncertain due to COVID-19. Surprisingly the pandemic
ought hundreds of new leads and that led to an unprecedented growth that
ought alongside dozens of operation and production problems.
The factory in Hong Kong closed down for 1 month due to government restrictions limiting supply, the sales team was overwhelmed with sale meetings over ZOOM, the tech-support team had to re-adapt the software to remote learning for many of the schools, and the founders had to start thinking on how education was going to change after this worldwide event.
    
    Strategic and Operational Plan 2021 – 2023
Welcome
Welcome to the Strategic and Operational Plan for Worlducation.
This document sets out our vision for the next two years and how we hope to achieve it.
We hope you enjoy reading this document.
Lucas Lopez
CEO
Worlducation
Executive Summary
Founded in 2016, Worlducation is a social startup that manufactures tablet computers for primary school students. Our focus is not only on the hardware, but also creating software, content and activities to better engage and educate primary school students.
Worlducation aims to change the way children learn at school by implementing artificial intelligence technology that can follow up on each child’s progress and adjust to their needs as they learn, creating the optimal path learning experience. Worlducation envisions a world in which every child learns how to read and write – a world without illiteracy. This is why, for each classroom that buys our product, we donate and train a classroom somewhere around the world that can’t afford the same technology. We then connect the classrooms together so that they can grow and collaborate throughout their learning cycle.
Vision Statement
To see a world without illiteracy.
Mission Statement
To be the change and facilitate a world without illiteracy by changing the way children learn at school and the number of schools that have access to technology.
Our values are:
Core values underpinning our activities are:
Ethical principles
Innovation
Collaboration.
Strategic Priorities
To be well led, high performing, profitable and accountable.
Ensure that all financial operations, performance indicators and results support the strategic policies
Identify new and expand existing sources of revenue and ways to help more classrooms in need
Achieve profits of at least 10% per annum.
Increase our reach
Increase range of products and services offered to reach a larger target market
Increase sales to increase donations to needy classrooms.
Continue building deeper customer relationships
Customer-centred practice, with a focus on meeting their total needs for high-quality technology
Strengthen the skills of our people, to better support customers
Have an effective help desk function in order to meet customer needs
Strengthen the effectiveness of internal customers through provision of effective systems within each team
Drive innovation to better meet customer demands.
Attract, engage and develop the best staff
Continuing the drive to a customer centred, high performance workforce and culture
Strengthening the skills of our people, to better support customer needs
Empowering innovation and responsiveness to change
Continuing to enhance the diversity of our workforce
Exploring the use of technology in human resources.
Our organisation structure
Senior Management consisting of the CEO and General Manager heads up the overall organisation.
The company consists of key teams as follows:
Sales Team consisting of the Sales Manager and 3 x Sales Representatives
Operations Team consisting of the Operations Manager, Administration Officer and Accounts Officer.
IT Team consisting of the IT Manager, IT Support Officer and Help Desk Officer.
Each team develops its own performance plan each year for the upcoming 12 months. Each team is expected to:
Set its overall objectives to align with its key function and our strategic directions.
Define overall responsibilities according to the function within the company.
Set outcomes.
The Market
The technology market is a growing and ever-changing industry due to the rapid rate that technology is being updated. Emerging technologies include artificial intelligence and the Internet of Things (IOT). There is an increasing focus on cyber security.
Due to the global pandemic, the issues with the manufacturing industry have impacted on the supply of hardware components.
The trend for consumer spending during the pandemic has taken a downturn but this has not affected the ICT industry as due to more people working from home, consumer appetite for tablets has increased.
Situation Analysis
    Strengths
    Weaknesses
    Value and quality
Strong management
Customer loyalty
Friendly organisational culture
Level of available finance for investment
    Brand name not developed as well it could be
Growing organisation
    Opportunities
    Threats
    Schools needing to upgrade technology
Opportunities to offer a range of services
Opportunities for synergies across all services and products
    High level of competition
Economic downturn meaning less spent generally
Failing to satisfy clients demands
Marketing Strategies
Our marketing strategies aim to:
uild our
and
generate leads now
convert those leads quickly
have every part of the business supporting each other.
We plan to develop our market share by:
improving our marketing and advertising
continually improving the quality of service given to clients
maintaining effective communication channels with all stakeholders to ascertain industry requirements and then develop products and manage services accordingly
continually improving communication channels with all our stakeholders, ensuring a flow of timely and accurate information to facilitate effective planning and decision making
targeting identified growth markets with planned, market appropriate campaigns employing a variety of promotional strategies and advertising mediums
offering attractive fee structures to our clients
continually improving the skills, knowledge and effectiveness of our team through our commitment to training and development
egularly reviewing the effectiveness of all our operations and making improvements when and where necessary.
Collaboration
As a company we focus on collaboration both within and outside of the company. Cu
ently our external partners are:
Lion Marketing – our marketing agency.
IT Biz Solutions – Internet Service Provider and web hosting.
Oz Aid – informs of us education projects in need.
Key projects
The following key projects will commence in 2022:
Due to global economic conditions, a wait and watch attitude is being adopted while we
ainstorm and provide cost estimates for future business models. Options include establishing a second manufacturing facility (estimated cost $5 million), outsourcing manufacturing to a third party (lost margin of $200 per unit sold or $2 million per year assuming XXXXXXXXXXunits are sold), developing a cloud based solution where customers can access the software remotely on their own devices (estimated cost of $2 million), purchasing off the shelf tablets (lost margin of $300 per unit sold or $3 million per year) or repurposing used tablets ($100 per unit sold or $1 million).
Operational Plan (focus on 2022)
As an introduction to the Operational Plan, it is important to understand the following information.
Worlducation has a complex supply chain that begins when a sale is made usually via a sales representative or through an online enquiry that is handled by the sales team. Sales are recorded in an internal Enterprise Resource Planning System (ERP System) which notifies the operations team that an order needs to be delivered. The operations team verify the sales order and authorise the delivery of a manufacturing request to the factory in Hong Kong. Manufacturing team in Hong Kong notes the order specifications and delivery details and incorporates this within its production schedule. The order is manufactured and the operations team a
ange freight and shipping directly to the customer.
Since COVID-19 and the closure of the factory due to government restrictions, of the 2000 tablets due to be shipped by April 21, only 500 were completed on schedule.
In the past, senior executives have met to
ainstorm and provide cost estimates for future business models. Options included establishing a second manufacturing facility (estimated cost $5 million), outsourcing manufacturing to a third party (lost margin of $200 per unit sold or $2 million per year assuming XXXXXXXXXXunits are sold), developing a cloud based solution where customers can access the software remotely on their own devices (estimated cost of $2 million), purchasing off the shelf tablets (lost margin of $300 per unit sold or $3 million per year) or repurposing used tablets ($100 per unit sold or $1 million).
Recently a decision has been made to start working on a cloud based solution but continuing with the existing model.
Operational activities for 2022 are indicated. Responsibility for each area is to be determined based on staff member skill sets or potential.
    Operational Activities
    When
    Who
    New activities
    Finalisation of proposal for cloud-based solution
    Mid 2022
    To be allocated
    Research into cloud-based solution
    Mid to end 2022
    To be allocated
    Finalisation of cloud-based solution
    January 2023
    To be allocated
    Education
    Prepare paper for Global Education Conference
    January 2022
    To be allocated
    Submit paper for Global Education Conference
    Fe
uary 2022
    To be allocated
    Present