Solution
Karan answered on
Oct 26 2020
Industry Project
Report
Executive summary
The present project is related to F&F produce ltd. which is a company that offers vegetables and dairy products to different restaurants and cafes. The working environment within F&F produce ltd. is effective and the management emphasises on encouraging employees to five their best towards the accomplishment of organisational goals and objectives. The team of skilled and effective employees and more than 100 years of experience are the major strengths of F&F produce ltd. However, a small distribution network and a small number of staff members are the major weaknesses of the chosen company. Increasing competition and prices of fuel are the threats which are affecting the operations and activities of F&F produce ltd.
The present project aims to investigate the issues faced by F&F produce ltd. Furthermore, the project also aims at defining the ways through which the sales and degree of customer satisfaction can be improved within the organisation. Here, inductive approach and descriptive design of research have been used. In addition to this, primary and secondary are the two sources from which the data has been collected in this study. The interview collected from managers of F&F produce ltd. has outlined the fact that over the past few years, the sales of the company has declined. Furthermore, the quality of services and products has also degraded, and the customer services are ineffective.
To deal with the issue, it is recommended that F&F produce ltd. should focus on ca
ying out training and development sessions for its employees. In addition to this, it is also suggested that customer reviews and feedback should be encouraged by the business to identify the issues and loopholes in the existing process of product and service delivery. The employees working in F&F produce ltd. should be encouraged to follow the food and safety rules and regulations to deliver satisfactory services and products to the people in the target market.
TABLE OF CONTENTS
Executive summary 1
Introduction and aims 3
The aim of the project 3
Background information of F&F produce ltd. 3
Information collection methods 4
How project was conducted 4
Reasons behind selecting of methods 5
Limitations and ethical consideration 6
Discussion 6
The results of the project 6
Key issues 11
Using the results to address the problem 11
Conclusion 12
Recommendation 13
References 15
Introduction and aims
The aim of the project
In the present scenario, the competition among businesses operating in almost every industry has become so intense that it is not easy for a company to attract the desired number of customers and sustain in the marketplace. Nowadays, businesses are required to emphasise on delivering high-quality products and services at competitive or affordable prices to the customers so that they can sustain in the marketplace or industry (Seale et al, 2015). In addition to this, quality measurement tools and techniques are also required to be employed by organisations so that the best quality of services and products are delivered to the customers and sales in the long-run can be enhanced.
The first aim of the cu
ent project is to identify the way in which F&F produce ltd. can deliver the best quality of products and services to its customers to attain a high degree of satisfaction within the customers or people in the target market. Furthermore, the present project also aims at identifying the issues related to customer services within F&F produce ltd. Apart from this, the project also emphasises on identifying the ways through which F&F produce ltd. can enhance its volume of sales in the long-run.
Background information of F&F produce ltd.
F&F produce ltd. was founded in the year 1913 by Frank Fage and the operations of the company are directed towards providing different types of vegetables and dairy-related products to the restaurants and cafes. In the context of strength, it can be stated that more than 100 years of experience is considered as the main and most important strength of F&F produce ltd. The strength has supported F&F produce ltd. in attracting customers and maintaining its market position in the best and every possible manner.
The trained and professional team of employees is also considered as a major strength of F&F produce ltd. and this strength is supporting the businesses in ca
ying out a smooth flow of all operations and activities in the long-run (Parkar et al. 2015). Along with distributing dairy products and vegetables to the restaurants and cafes, the operations of F&F produce ltd. are also directed towards packaging of food. Green Valley Milk is an innovative product which is offered by the company and the overall working environment within F&F produce ltd. is helpful and satisfactory.
The managers working in F&F produce ltd. always focus on providing adequate support and motivation to the team members. However, it can be critically argued that less staff and a small network of distribution have emerged as the biggest weaknesses of F&F produce ltd. The weaknesses have resulted in creating obstacles in the growth and success of the selected company (Eyles et al. 2016). Declining in the quality of products is also a weakness and the weakness is critical because it has adversely affected the degree of customer satisfaction and sales of F&F produce ltd. In future, the business has the opportunity to enhance the overall quality of its products and services to increase the volume of sales and number o customers.
Increasing the cold rooms for storage and trucks for distribution are some other opportunities present in front of F&F produce ltd. In the context of threats, it can be asserted that increasing competition in the packaging and dairy industry has emerged as the biggest threat to the company. The intense competition has resulted in creating issues for the company in terms of attracting the desired number of customers and increasing sales. Other than this, competitive prices of packaging and increasing fuel prices are the major threats which are affecting the operations and business activities of F&F produce ltd.
Low degree of customer satisfaction, inadequate product and service quality and declining sales are some other issues which are faced by F&F produce ltd. The selected organisation is required to become aware of the fact that these issues are affecting the overall performance and productivity of the company in a negative sense (Al-Ani, et al. 2016). In addition to this, F&F produce ltd. is also required to develop effective strategies and action plan to deal with the mentioned above issues and ca
y out the desired flow of all operations and activities in the long-run.
Information collection methods
How project was conducted
The selection of appropriate tools and research methods is considered vital in the success of a project. Furthermore, the selection of most suitable and rights tools directly contributes to the accomplishment of the project aim and objectives in the best possible manner (Mackey & Gass, 2015). The present project was conducted by using the inductive approach of research, and the use of this approach has supported the researcher in the searching pattern by ca
ying out an observation. In addition to this, the descriptive design of research project was taken into consideration by the researcher with an objective to describe different elements associated with the customer services, quality of products and sales within the organisation.
To collect the required and adequate data or information, primary and secondary sources of data collection were used by the researcher (Taylor, Bogdan & DeVault, 2015). Here, primary data was collected from the managers working in F&F produce ltd. and the secondary data was collected through different journals, books and online sources. Interview from managers working in the company was ca
ied out with an objective to identify the issues related to sales, products and service quality and customer satisfaction. The managers were also encouraged to provide views and suggestion on the ways in which sales and product quality within F&F produce ltd. can be improved.
To ca
y to the analysis of the data collected from primary and secondary has been ca
ied out using the qualitative technique of data analysis (Lewis, 2015). The response provided by managers and the results of secondary data has been present to develop detailed knowledge and understanding about different issues present within F&F produce ltd.
Reasons behind selecting of methods
The rationale behind selecting the inductive approach to research project was that it helped the researcher in understanding the patterns linked with the issues faced within F&F produce ltd. The patterns have further supported in the development of new themes to accomplish the aim and objectives of the present project (Flick, 2015). The reason behind selecting the descriptive design of research was that it has helped in the ca
ying out observation of the patterns in the environment which was natural and completely unchanged. The use of descriptive design has also provided the researcher with an opportunity to developing an in-depth and detailed understanding of different issues faced by F&F produce ltd. The rationale behind selecting primary and secondary sources of data collection was to make sure that sufficient data and information is available with the researcher for ca
ying out data analysis and obtain valid outcomes.
Interview with the managers of F&F produce ltd. has been conducted and the reason behind selecting method such as interview was that it has helped in gathering detailed data about the opinions, perception and overall feelings of the respondents or managers (Silverman, 2016). Apart from this, interviews usually have high response rates and this is also a major reason behind selecting interview as a method of collecting primary data. The rationale behind selecting qualitative method of data analysis is that it has supported in...