– Group International Expansion Report . You have been asked by the CEO of a major Australian Bank to advise them on their strategy formulation for International expansion. The Bank has developed a...

INTERNATIONAL BUSINESS
GROUP INTERNATIONAL EXPANSION REPORT
INTERNATIONAL EXPANSION REPORT WITH A SPECIAL REFERENCE TO COMMONWEALTH BANK OF AUTSRALIA
Executive Summary
The cu
ent report discusses the relevance of business expansion in the international markets with special reference to Commonwealth Bank of Australia. After presenting the report topic and the selected organisation in the introduction, section the report gives a
ief description of the company and then divulges into the details that explores the overall market conditions of three countries – France, Brazil and Korea with PESTEL that of analysis technique. In the following section of the report the most attractive aspects of each of the country was discussed. Based on the discussion in the previous section the Korean market is recommended as the best option while acquisition is suggested as the better strategy between merger and acquisition. Lastly, a conclusion is provided that sums up the essence of the report in
ief.
Table of Contents
Introduction    4
Commonwealth Bank of Australia    4
PESTEL Analysis of French Market    4
PESTEL Analysis of Brazilian Market    5
PESTEL Analysis of Korean Market    5
Assessing the Attractiveness of Each Market    5
Recommendations and Strategy for Foreign Expansion    6
Conclusion    6
References    7
Introduction
The new entrants in the market, fluctuations in national economy, the change in government and alteration of trends makes the modern banking business competitive and risky within the confines of national boundary and industry. However, in international markets the demands for monitory investment, infrastructure and scope for attracting new customers remain high, hinting at huge potential and scope for organisational growth through international business expansions. As international and foreign markets do not have the similar nature of the home market, implementation of same marketing strategy and policy might lead to failure of business venture. The cu
ent report aims at providing an in depth understanding of international business expansion for minimising risks with a special reference to Commonwealth Bank of Australia.
Commonwealth Bank of Australia
The Commonwealth Bank of Australia, (CBA), was founded in 1911 and it has been in functioning since 1912. The bank has grew through mergers, alliances and change of leadership over decades, reaching a cu
ent status where the number of shareholders have reached 800,000, while the bank has over 52,000 employees altogether. The bank has focused on public and industrial banking facilities and has been a leading investor in government and private corporate projects in Australia as well as in New Zealand. The efficacy of their service and state of...