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Goal: You will prepare a marketing plan for the Australian Marketing Organisation you focused on in Task 1. Focus on one product or service for the organisation. Product: A marketing plan. Format:...

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Goal:You will prepare a marketing plan for the Australian Marketing Organisation you focused on in Task 1. Focus on one product or service for the organisation.


Product:A marketing plan.


Format:Prepare a marketing plan for the Australian Marketing Organisation used in Assessment Task 1 (including a company and industry background, situation analysis, SWOT analysis, marketing goals and objectives, marketing strategy, implementation plan and controls).


Criteria
• demonstration of an understanding and application of relevant marketing theory and concepts through the application of these theories and concepts for developing a strategic marketing plan for a real-world marketing organisation
• presentation of a formal written marketing plan report using the guidelines provided in Summers and Smith XXXXXXXXXXCommunication Skills handbook including correct report format and referencing


Answered Same Day May 31, 2020

Solution

Akansha answered on Jun 03 2020
137 Votes
Running head: Marketing Strategy
Marketing Strategy
Student Name
University Name
Date
Contents
Introduction    3
A marketing plan    3
Company Background    3
Situation analysis    4
SWOT analysis    5
Marketing goals and objectives    6
Marketing strategy    8
Implementation plan and controls    10
Conclusion    12
References    14
Introduction
Marketing is the economic process of cu
ency and service exchange, and its value depends on the price of money. If restaurants exchange business activities that satisfy human needs through goods and services that is the stage. This is a technique for selecting and satisfying consumer desires. By investing a lot of money in this way, it
ings the greatest return. Marketing includes all these activities related to changing ownership and the ownership of goods and services. It is this part of the economics that deals with time, location and the creation of public utilities, as well as the stage of commercial activities. By exchanging goods and services to meet human needs, Australian restaurants offer some valuable considerations.
A marketing plan
Company Background
The restaurant opened in 2016, and within 2 years; due to the fast food and service and the fast service to provide efficient service to its customers, the restaurant's popularity has exceeded its reputation. Restaurant owners want to expand their distance from their neighbors and therefore consider expanding external analysis. The cu
ent environment is friendly and there is not much competition to provide similar experience, but because new expansions are being planned, a better understanding of the external environment is necessary.
Situation analysis
At present, the political power of Australian restaurants is strong and it is expected that there will be no change in food-related laws. The growth of the food industry is growing, which means more growth opportunities. Restaurants specializing in the unique aspects of the product theme (healthy, delicious food) must establish a hy
id marketing vehicle to communicate their presences, their images and their data. The Print media – The Local newspapers, magazine as well as student publication,
oadcast media – The Local shows and the unique interest show, the hotel guides, chamber
ochures, straight E-mail user lists, delivery office and miscellaneous items. The Public relation companies have always retained the creation of unique events moreover solicited print furthermore
oadcast reports, especially during start-up period. Marketing work may be divided into the three parts; public relations companies will publish advance notice (news packs) to all media and publish advertisements in key locations. Most of food can be a
anged in hotel. Kitchen may be design according to huge standards of the sanitary efficiencies as well as cleaned every day (Abdullah Saif, 2015). The food are mainly used for ordering or stored in big cooler in basement. The catering and delivery foods can be alike to takeaways (prepare for ordering) or may be prepared and stored in advance. Dining will be considered delivery. The Marketing effort must be concentrate on a take-out or delivery, most promising development areas or places. As market changes, the new products can be add to keep sale. - Milestones - After restaurant is opened, they should pay close attention to profits and sales.
Marketing management can be defined as the process of managing goals and objectives. The management process is a set of management functions called planning, implementation and control procedures to achieve the intended objectives. Marketing management attempts to influence levels, time characteristics, and needs in a way that helps the organization achieve its goals. Marketing management performs all management functions in the marketing area. Employees are responsible for organizing guidance and controlling all activities in the marketing process, implementing marketing programs and conducting marketing activities.
SWOT analysis
Strengths: This restaurant has 3 years of experience in setting up similar restaurants in India. The reputation established in India can be the key to entering Australia. In addition, food is affordable by the public so that everyone can purchase food provided by the restaurant. The restaurant offers free use of facilities such as Wi-Fi in the restaurant, online ordering and booking, delivery service and parking. Easy access to the restaurant makes this location one of the advantages of the restaurant. In addition, the interior design of the restaurant is convenient, ensuring guests enjoy a good time in the restaurant (Fe
ell, 2016).
Weakness: It is not easy to become a new restaurant in Perth. The company may not know how Australian laws and rules differ from India. In addition, poor service quality may also be a factor that hinders the efficient operation of restaurants. This may be due to several reasons, such as the fact that people place too many orders, staff members make mistakes or staff does not make good chemicals. Poor cash flow management can also cause restaurants to be at a disadvantage. If the managers make the wrong decision, this will cause the company to spend a lot of money, resulting in the restaurant has a lot of debt and no profit. In addition, the owners do not have much money to open
anches outside Fitzgerald Street. Opening a restaurant in one place only makes it harder for the restaurant to gain popularity like a better restaurant.
Opportunities: Managers analyzed some positive trends that established the opportunity to open restaurants. Today, many companies work with other companies to increase ba
iers to competition. The increase in profits is also one of the factors that encourage us to set up restaurants in Australia in order to obtain more money than India. In addition, more and more immigrants have come to Australia, especially immigrants from India, which have shown an upward trend in the past three years. This will be a great opportunity because these people need the taste of their national food. The increase in profits is also one of the factors that encourage us to set up restaurants in Australia in order to obtain more money than India. In addition, more and more immigrants have come to Australia, especially immigrants from India, which have shown an upward trend in the past three years. This will be a great opportunity because these people need the taste of their national food (Kawai, 2017).
Threats: Managers analyze negative trends that may adversely affect restaurant operations. The first is competition from other restaurants such as Ocher, O Bar and Dining and Nel Restaurant. In addition, the customer's bad reviews may affect the operation of the restaurant, because if the customer makes a bad comment means the restaurant will lose customers. The increase in production prices may affect the restaurant's profitability, because these increases will lead to increased restaurant costs, which will reduce profits. Changes in Australian laws and regulations, such as GST, worker awards, or any other rules may have a negative impact on restaurants because higher fees will reduce profits.
Marketing goals and objectives
One of the restaurant's main goals is to make sure client satisfactions as well as build a repeat customer base. The Other goals or the ambition of this goal includes attracting regular clients to...
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