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Goal-This task provides an opportunity for you to identify and analyse how organisations increase their knowledge of expanding operations in foreign markets. This can either by in response to global...

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Goal-This task provides an opportunity for you to identify and analyse how organisations increase their knowledge of expanding operations in foreign markets. This can either by in response to global pressures or by leveraging opportunities for new markets. The purpose is to apply concepts from the foundations of global strategy component of the course
Product: Written Piece

Format: This should be prepared as a summary case analysis of 1000 words. The task is to be completed as individuals. Additional information regarding assessment structure and formatting will be provided on Blackboard.

Criteria: • Quality of analysis through knowledge and application of relevant frameworks and concepts. • Quality of argument including data to support claims. • Communication and presentation

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Answered Same Day Aug 02, 2021 MGT704 University of the Sunshine Coast

Solution

Soumi answered on Aug 05 2021
139 Votes
INTERNATIONAL BUSINESS
Table of Contents
1. Industry Sector    3
2. Domestic Market    3
3. Major Companies    3
4. History    4
5. Rationale    4
6. External Academic Conceptual Frameworks    5
7. References    6
1. Industry Secto
In this assignment, the automotive retail industry sector is chosen for the discussion. The retail industry sector is made with the companies that are trying to earn their revenues through the delivery of products and services to the customers within different sections such as transportation, distribution and food services (Nazifi, 2016).
2. Domestic Market
For the analysis of their retail industry, the domestic market of Australia is chosen. Based on the overview of the domestic retail market of Australia, it is observed that the Australian retail industry is facing its rapid growth than the previous years. The segmentation of the retail market of Australia is such as the category of the products, dynamics of the market and the distribution channel of the products. Thus, the segmentation of the retail market within the context of Australia is denoting that the country has its suitability to support the growth process of the retail industry with a successful and effective format (Spiteri, Olstad & Woods, 2018).
The economy of Australia is one of the large mixed market economies. According to the reports, it is observed that the total wealth of Australia was AUD 8.9tn in the past years and the present days, the GDP of the country is increasing by AUD 1.69trillion. Therefore, the total wealth of the country is showing the wealth of its citizens. Through the overview of the market trends, it can be mentioned that the citizens of Australia are spending much in terms of their daily needs and that shows that they are spending their wealth in the retail industry with the larger contexts.
3. Major Companies
The major retail companies, which are presented within the business context of Australia such as Woolworths and Wesfarmers. Woolworths is known as the Woolies and it is the Australian grocery supermarket. The company is owned by Woolworths Group. Thus, the retail, company of Australia is acquiring almost 80% of the overall supermarket in Australia. The company is selling different products within its retail stores. The products that are offered by the company to the customers are such as vegetables, fruits, meat and packaged foods.
Therefore, the retail company is also selling magazines, DVDs, household products and health and beauty products to their customers. The earning revenues of the company...
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