Goal: This task allows you to get feedback on the critical first stage of your research proposal...

Question

Goal: This task allows you to get feedback on the critical first stage of your research proposal development to ensure Task 2, the full proposal, is soundly based. Product: Draft of Background and Problem Definition of Research Proposal. Format: Select a business research problem or opportunity for investigation, from the list of topics provided on Blackboard. This can be related to your employment situation, a friend or relative's business, or your own business. The business problem or opportunity must require a substantial amount of research that includes the collection of both primary and secondary data to assist management in making a decision. Your proposal should be for an applied business problem (so for a specific company or organisation) and not for general basic research into a general topic. Complete the template on Blackboard on the Background and Problem Definition stage of the Research Proposal. The template is available in the Assessment area of Blackboard. This assessment is designed to give feedback that should then be incorporated into Task 2. Please refer to the detailed guidelines for Assessment Task 2 to assist you with this task. Criteria • Develop skills in problem definition • Communication Generic skill assessed Skill ass

Akansha · Accepted Answer

BUS703 Managing Research		1 | Page
Topic- Assessment Task 1: Draft of background and problem definition of research proposal
Student’s Name-
Student’s Number-
Class-
Subject-BUS703 Managing Research
University Code-
Professor’s Name-
Date-
Contents
Background to problem definition	3
Definition of the management problem	3
Definition of research question	4
Definition of research objectives	5
References	6
				
Background to problem definition
McDonald’s is a well-known fast food chain operating in more than 180 countries across the world. Aiming to develop the chain to be number fast food chain in the world the organization is working day and night. In last couple of years, the profit earning ratio of the company has reduce drastically ("McDonald's: revenue 2017 | Statistic", 2018). There are different reasons identified for the revenue loss which is reflecting in the company’s annual balance sheets like increasing health awareness between people, monopolistic nature of the menu, increasing competition etc. 
With the dropping profit earning graph there is a high need in the company to develop marketing strategies that can help in increasing the revenue generation of the company. The lowering revenue generation is affecting the company economically as well as keeping the brand position of the company in the food industry. This is affecting the retention of human capital in the company. Overall the company have to resolve the issue of dropping revenues and earn the desired position of the company back in the fast food industry.
Major research problems:

Goal: This task allows you to get feedback on the critical first stage of your research proposal development to ensure Task 2, the full proposal, is soundly based. Product: Draft of Background and...

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