Project Details
Company Name
ANC Private Limited
Product – Nutritional Supplement
· Industry Overview
Increased awareness of the health benefits of nutritional supplements is fuelling the growth of the global food supplement market. Ingredients for healthy eating are used to treat malnutrition in the human body. Ingredients for a healthy diet contain vitamins, minerals, proteins, and other essential nutrients. The health benefits associated with the use of nutritional supplements to reduce the symptoms of aging and improved heart health, among others. There has been a growing focus among women on maintaining healthy skin, hair, and nails, as well as a growing need to prevent premature aging of the skin, and the growing popularity of effective and safe beauty solutions. Such factors are expected to stimulate the growth of the market for healthy food ingredients.
However, the high cost of nutritional supplements and the side effects caused by nutritional supplements are expected to hinder the growth of the global food supplement market. Nutritional supplements provide all the minerals and vitamins needed for healthy skin, hair and nails. However, such products often contain large amounts of vitamins and minerals that can cause side effects such as constipation, dia
hoea, and other stomach problems. Ingredients that do not work can also cause allergies.
The global nutrient market is estimated at 248.1 million in 2018 and is expected to show a CAGR of 6.9% in total in the forecast period XXXXXXXXXXand is expected to reach 436.1 million by 2027.
Fig: Global Nutritional Supplements Market Share (%), By Region, 2019
· Target Consumers
B2B (Business to Business) that connects business and suppliers in ecommerce platform where allow direct selling for consumer benefits.
Target Consumers
· Yoga centre
· Gyms
· Fitness studios
· Individual holde
B2C – Where consumers directly can purchase products from company
Target consumers may be
· Amway
· Forever living
· Any other online direct channel marketing company
· Price Point or Competition advantage
Due to huge competition into this sector, lot of pricing fluctuation happens amongst all manufacturer but government have already made some standard structure to sell online or deliver offline with some fix price.
Strong segment growth is expected to continue amid growing consumer interest in health efforts and retailers to position themselves as standing and health facilities. Manufacturers will need to review regulatory shifts and adjust accordingly to avoid consumer backlogs or supply disruptions due to product quality concerns. But taking these challenges is worth it. The expansion of ANC over the next decade provides a unique opportunity for retailers and manufacturers to benefit from a strong growth sector.
· Top 3 Competitors
· GNC
· Vitamin Shopper’s
· Amway
· Distribution of products
At presently ANC has the planning to distribute and market their own
and through 3 modes:
· By retailers
· By stocking
· By Online mode
· Market/ Advertising
Cu
ently the major impact on public and to attract consumers via online mode. It might be YouTube, video, news channel or any other source which company has plan to launch their product and reach every corner of world.