For this assignment, you are an international management consultant for the Allied Sanitation...

Question

For this assignment, you are an international management consultant for the Allied Sanitation Company’s (ASC) executive management team which is exploring the possibility of producing, marketing and distributing their new, innovative sanitation product internationally.

1. What advice would you offer the management team to help them to be successful in managing this new global initiative?

2. What soft skills do global managers need to demonstrate in an international environment?

3. How important is marketing in a global sales strategy?

4. How important are the political, legal, and socioeconomic conditions to the success and/or failure of this venture for ASC?

This summary should be a minimum of 500 words.

*****One source you must cite for this assignment is your textbook. Cite any other sources you are using.

Dr. Vidhya · Accepted Answer

Running Head: BUSINESS MANAGEMENT AND INTERNATIONAL PROMOTIONS  	1
BUSINESS MANAGEMENT AND INTERNATIONAL PROMOTIONS  		2
PROMOTING BUSINESS AT INTERNATIONAL LEVEL
Table of Contents
Question One	3
Question Two	3
Question Three	4
Question Four	4
References	5
Question One 
	Based on the rapid growth of sales of sanitizing products at global level due to the pandemic outbreak of covid19, it is, at first, appreciable that the organization is about to launch a new sanitizer as the business initiative. The advisable points are two folded in this context. At first, it is necessary to understand the trends of selling the sanitizing products at global level; the intensity of a sanitizer must be within the range of the approved norms of World Health Organization. Thus, the current product should have those basic components which are deemed necessary to ensure that it produces enough competency level to the existing international brands. 
	Secondly, the advantageous properties towards selling the product must be added at present; in the absence of having prior strategic thinking of promoting products in the international market,

For this assignment, you are an international management consultant for the Allied Sanitation Company’s (ASC) executive management team which is exploring the possibility of producing, marketing and...

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