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Answered Same Day Oct 06, 2020 3042MKT Griffith University

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Soumi answered on Oct 07 2020

123 Votes

Running Head: INTERNATIONAL BUSINESS    1
INTERNATIONAL BUSINESS         3
INTERNATIONAL BUSINESS
Executive Summary
The provided case study of Ai
nb presents a clear vision of the two cofounders of this private online hospitality service company — Brian Chesky and Joe Ge
ia, that ventures to expand its online marketplace presence into Asian countries, such as Japan. The case study begins with a set of dialogues of the cofounders, Joe and Brian that took place in the conversation when Joe was reading a reading on the progress of Ai
nb in Japan from the New York Times Newspaper. From the dialogues, it becomes clearly evident that the progress of Ai
nb in the European locations such as Paris, Madrid and Edinburgh has been phenomenal, which in turn, is an indication of the fact that it has been quite successful in em
acing and adapting to the culture of these aforementioned places.
    However, the same proposal is being thought of in case of expanding to Asian countries, especially Japan. In this case, the cofounders are finding that although Japan is growing to become...

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