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EVT202A-CreativeConceptsandDesigns GroupAssessment–EventBrief EventName:9thInternationalChineseFilmFestival Date:23-27February2018 Venue:TheWestin,Sydney DressCode:Blacktie...

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EVT202A-    Creative    Concepts    and    Designs    
Group    Assessment    –    Event    Brief    
    
Event    Name:    9th    International    Chinese    Film    Festival        
Date:    23    -    27    Fe
uary    2018    
Venue:    The    Westin,    Sydney    
Dress    Code:    Black    tie    
    
Background    
The    International    Chinese    Film    Festival    is    an    annual    event    to    cele
ate    Asian    films    in    
Australia.        The    whole    festival    runs    for    a    whole    month    in    major    capital    cities    in    Australia    and    
ends    with    the    formal    Awards    Ceremony    to    honor    those    who    contributed    significant    effort    to    
the    industry.        
    
2018    is    the    9th    Anniversary    of    the    event.        The    client    is    now    looking    for    a    theme    that    can    be    
used    throughout    the    night.        The    theme    would    need    to    be    grand    and    elegant.    
    
Rundown    of    the    night    
1700:    350    VIP    guests    a
ives        
XXXXXXXXXX:    Red    Carpet    entrance    at    Barnet    Room,    Level    6    
XXXXXXXXXX:    Network    drinks    and    exhibition    of    film    in    Heritage    Ballroom,    Level    6    
1830:    Other    guests    a
ives    (approximately    600    pax),    they    are    to    proceed    to    Lower    Ground    to    
Grand    Ballroom    
XXXXXXXXXX:    Awards    Ceremony    
    
Set    up    for    Ballrooms    
Heritage    Ballroom:    Cocktail        
Grand    Ballroom:    Banquet    
    
Elements    required:    
1. Props    on    stage    in    Grand    Ballroom,    it    should    be    relevant    to    either    the    client    or    film    
industry    
2. Theming    for    exhibition    and    Grand    Ballroom,    it    should    be    the    same    to    maintain    
consistency    
3. Theme    color    for    the    event    
    
Website:    icff.cc        

1 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M XXXXXXXXXXEVT202A - EVT202A_Assessment Brief 2_Group Project_Week 10.Docx2
Assessment Brief
Program Bachelor of Business
Subject code EVT202A
Subject name Creative Thinking and Innovation
Assessment title Assessment 2 – Group Project
Group or individual
assessment
Group (Groups of 2-5)
Length
Word limit for final report: 1200 words
Presentation limit: 10 minutes (max 10 slides)

Learning outcomes
addressed
This assessment addresses the following learning outcomes:

a) Interpret the client
ief as a basis for event design
) Apply a range of creative processes to event realisation..
c) Analyse key human endeavours as inspiration for
creative event development.
d) Investigate the application of emerging technology and
social media to the event design problem space
Submission date
Client pitch: F2F: In class Week 10. FOL: 11:55pm Sunday
of Week 10
Final report: 11:55pm Sunday of Week 11
Total marks 100 Marks
Weighting 30%
Results






2 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M XXXXXXXXXXEVT202A - EVT202A_Assessment Brief 2_Group Project_Week 10.Docx2

Assessment Brief:

Students are required to work in groups to develop an event concept and design report and
separate client pitch presentation from the scenario and
ief provided by the lecturer.

Word limit for final report: 1200
Presentation limit: 10 minutes (max 10 slides)

It is possible that the scenario and
ief will be sourced from an external client and the
student pitch presentations made to said external client.

The client pitch presentation will be delivered in class in week 10, or via the LMS, with
feedback provided by the lecturer or external client. That feedback should then be
incorporated into the final written report, due in week 11.

The event concept and design report should address the following functional event design
areas:
• Concept
• Theme
• Relevant design elements, such as, but not limited to:
o Décor
o Set dressing
o Audio and visual effects
o Special effects
o Entertainment
o Food and beverage
o Other relevant design elements
It is expected that students will endeavour to support their design vision with appropriate
eference (audio and visual) samples and examples
3 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M XXXXXXXXXXEVT202A - EVT202A_Assessment Brief 2_Group Project_Week 10.Docx2
Marking Criteria:

Fail Pass Credit Distinction High Distinction Marks
Client
feedback
Did not
incorporate client
feedback into the
final report
0-9
Incorporated
minimal aspects of
client feedback
into the final
eport
10-12
Incorporated the
majority of client
feedback into the
final report
13-14
Incorporate all
aspects of client
feedback into the
final report
15-16
Incorporated all
aspects of client
feedback in an
elegant or synergistic
manner into the final
eport
17-20
20
Event
concept and
elevance to
the case
A basic
explanation of the
event concept
which may not be
elevant to the
client case
0-9
A moderate
explanation of the
event concept
which may be
elevant to the
case
10-12
A detailed
explanation of the
event concept
which is somewhat
elevant to the case
13-14
An extensive
explanation of the
event concept
which is highly
elevant to the case
15-16
An extensive
explanation of the
event concept which
expresses a synergy
etween the
ief
and the concept
17-20
20
Event theme
and,
elevance
and
alignment
with the
concept
A basic
explanation of the
event theme
which are not
elevant or aligned
to the concept
0-9
A basic
explanation of the
event theme
which may not be
elevant or aligned
to the concept
10-12
A moderate
explanation of the
event theme which
may be relevant or
aligned to the
concept.
13-14
A detailed
explanation of the
event theme which
is somewhat
elevant or
moderately aligned
to the concept.
15-16
An extensive
explanation of the
event theme which is
highly relevant and
aligned to the
concept.
17-20
20
Event design
issues and
elevancy to
concept and
theme
A minimal
explanation, or list
of a small subset
of event design
issues such as
floral, set dressing,
AV and SFX
0-9
A basic
explanation of a
small subset of
event design
issues such as
floral, set dressing,
AV and SFX
10-12
A moderate
explanation of a
subset of somewhat
elevant event
design issues such
as floral, set
dressing, AV and
SFX
13-14
A detailed
explanation of
elevant event
design issues, which
eflect the concept
and theme; such as
floral, set dressing,
AV and SFX
15-16
An extensive
explanation and
coherent rationale of
the event design
particulars which
synergise with the
event concept and
theme.
17-20
40
Answered Same DayNov 18, 2019EVT202A

Solution

David answered on Nov 30 2019
46 Votes
Event Concept & Design Report
The concept for the ninth International Chinese Film Festival is to be held in Fe
uary 2018. The event at Westin Hotel has to consider the a
angement of the guests with the accommodation for close to 900 guests as part of the event. The consideration basis the concept encompasses the various design elements. The event dates are from the 23rd to the 27th of Feb 2018 (ICFF, 2016). It is considered to be the largest Chinese cultural event that does happen every year in Sydney. The films from Hong Kong, Mainland China are screened in Australia (ICFF, 2016).
The event would need to primarily focus on the theme that would be for the entire night as part of the festival. The black tie dress code is part of the theme. The event dress code would be the business wear for the guests - men and women. The black shoes along with the white shirt and the waist code would be the accepted code basis the theme. For women, the same would be relevant in the dress they wear for the event.
The decor would utilize the creative vision with the excessive inventory
ought in place which would include the curtain design, color and the beaded backdrops to be part of the event. As the theme pertains to black tie, it has to be well synchronized with the color of mi
or curtains and the metal curtains (Sobchack, V., 2014; Hassan, A. S., Arab, Y., & Ismail, M., 2015; Sha
af, A., Sha
af, M., & Sha
af, G., 2016). The dark shades of the same would be essential and the uniqueness of the inventory would be the event designing taking place in a manner that it well incorporates the red carpet entrance that needs to be set for the heritage ballroom. The grand ballroom with the customized bendable metal rods and the curved look on the wall would add to the show (Sobchack, V., 2014; Hassan, A. S., Arab, Y., & Ismail, M., 2015; Sha
af, A., Sha
af, M., & Sha
af, G., 2016).
The set dressing has to be the USP for the event. As the theme is related to black tie, the choice of the equipment’s and the décor for the set has to offer unique composition. The steps for the stage have to be carpeted and the set has to offer the features of greater flexibility for the multiple parts of the event in place(Kusumowidagdo, A., Sachari, A., & Widodo, P., 2016; Hassan, A. S., Arab, Y., & Ismail, M., 2015; Mori, K., & Minomo, K., 2017). (Kusumowidagdo, A., Sachari, A., & Widodo, P., 2016; Hassan, A. S., Arab, Y., & Ismail, M., 2015; Mori, K., & Minomo, K., 2017). The set design needs to be customized with the inclusion of...
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