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Grading Rubric for MGMT 3013 Short Paper 5 - Strategy Length and Format – Paper must be: · Between XXXXXXXXXXwords (works cited should be a separate page) · Double-spaced · 12-point Times New Roman...

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Grading Ru
ic for MGMT 3013 Short Paper 5 - Strategy
Length and Format – Paper must be:
· Between XXXXXXXXXXwords (works cited should be a separate page)
· Double-spaced
· 12-point Times New Roman font
· 1-inch margins
· Name located in the heade
· Proper in-paper citations and works cited
    Length and Format
(4 points)
    Description
    4 points
    Paper meets all length and formatting requirements
    2 points
    Paper deviates from one (1) of the length and formatting requirements
    0 points
    Paper deviates from more than one (1) of the length and formatting requirements
    Quality
(8 points)
    Description
    8 points
    The paper contains few or no grammatical or spelling e
ors (1-2)
    4 points
    The paper contains several grammatical or spelling e
ors (3-5)
    0 points
    Paper contains more than five (5) grammatical or spelling e
ors
    Connection
(8 points)
    Description
    8 points
    The paper covers all required aspects in adequate detail with examples.
    4 points
    The paper covers most of the aspects but fails to adequately give examples.
    0 points
    Very weak coverage of the needed aspects with few examples
Connection –
You should discuss (at least) the following aspects of the company’s activity according to several (at least 3) sources.
· What is the company’s business level strategy?
· How do you know? Background research to support this?
· What are their competitive advantages compared to their industry?
· Rankings? Background to support this?
· How do Porter’s five forces affect this company?
· Explain
iefly.
Answered Same DayMar 08, 2020MGMT 3013

Solution

Arun answered on Mar 10 2020
79 Votes
Citigroup Analysis
What is the company’s business level strategy?
The company business level strategy is differentiation strategy by adopting e-functionalities and digital platforms. This assists customers to access important functionalities of banking and internet banking easily without any hassles. The approach of Citigroup to differentiate its offering from the competitors is to apply e-business strategies to improve customer’s service functions. The company offers customers relations managers, telephone banking and internet services to differentiate its offerings.
How do you know? Background research to support this? What are their competitive advantages compared to their industry?
The company differentiates its business functions by offering digital platforms such as offering mobile...
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