Grading Ru
ic for MGMT 3013 Short Paper 5 - Strategy
Length and Format – Paper must be:
· Between XXXXXXXXXXwords (works cited should be a separate page)
· Double-spaced
· 12-point Times New Roman font
· 1-inch margins
· Name located in the heade
· Proper in-paper citations and works cited
Length and Format
(4 points)
Description
4 points
Paper meets all length and formatting requirements
2 points
Paper deviates from one (1) of the length and formatting requirements
0 points
Paper deviates from more than one (1) of the length and formatting requirements
Quality
(8 points)
Description
8 points
The paper contains few or no grammatical or spelling e
ors (1-2)
4 points
The paper contains several grammatical or spelling e
ors (3-5)
0 points
Paper contains more than five (5) grammatical or spelling e
ors
Connection
(8 points)
Description
8 points
The paper covers all required aspects in adequate detail with examples.
4 points
The paper covers most of the aspects but fails to adequately give examples.
0 points
Very weak coverage of the needed aspects with few examples
Connection –
You should discuss (at least) the following aspects of the company’s activity according to several (at least 3) sources.
· What is the company’s business level strategy?
· How do you know? Background research to support this?
· What are their competitive advantages compared to their industry?
· Rankings? Background to support this?
· How do Porter’s five forces affect this company?
· Explain
iefly.