Evaluate the attractiveness for France to build NBC's next dream theme park. Conduct the necessary...

Question

Evaluate the attractiveness for France to build NBC's next dream theme park. Conduct the necessary research and analyze the attractiveness of the country and the entry strategy (e.g. Foreign Direct Investment, Joint Venture, Licensing) to expand NBC's concept and build a theme park in a foreign country.
- Country Attractiveness- Identify a Region within country to build- Use CAGE Framework to Defend your choice- Idenitfy Internal and External Factors that may Interfere or Benefit your Build- Identify Foreseeable Risks and Challenges in the Country

Sudipta · Accepted Answer

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· Attractiveness of France
In the following section of the study, attractiveness of France will be evaluated for give a proper understanding of the country for their upcoming NBC’s dream theme part.
· France is located in western Europe. The country is divided into 18 regions. Out of 18 regions, 13 belongs to metropolitan.
· 82% of foreign companies have received positive return from their investment (Businessfrance.fr, 2020).
· 83% companies believe that ecosystem of France encourages innovation (Businessfrance.fr, 2020).
· 79.8 billion euros are contributed into France’s GDP from tourism sector
· 30% of that earning has been gain from international visitors and remaining 70% acquired from domestic tourist (The Authority on World Travel & Tourism, 2018)
· Eiffel Tower, St Tropez, Palace of Versailles, Mont Saint-Michel, Gorge du Verdon some of the major tourist attraction of the country.
· Selection of region
Paris will be the region where the NBC’s new theme park will be built to maximize “volume of visitors” and “return on investment”. 
· Entry strategy
Joint venture will be the best entry strategy for NBC’s theme park. According to Wong et al. (2018),

Evaluate the attractiveness for France to build NBC's next dream theme park. Conduct the necessary research and analyze the attractiveness of the country and the entry strategy (e.g. Foreign Direct...

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