BUSM7048 Innovation, Creativity and Foresight
Quarter 1, 2023
Individual Essay
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BUSM7048 Innovation, Creativity and Foresight
Quarter 1, 2023
Individual Essay
“Developing Business and Social Innovation through
Creativity and Foresight Methods”
Name of
Selected creativity/foresight method>>
First name
Surname (student id.), WSU email address
Abstract
Your text here summarising all parts of the essay. One paragraph (typically
XXXXXXXXXXwords long) is enough for Abstract.
Background
In this section include: Discussion on selected foresight/creativity method
– Background,
history, typical application context.
– Justification
including advantages, limitations, preparations and/or additional tasks and
activities, and costs in terms of time and funding where applicable >>
Using > for Innovation
< in="" this="" section="" discuss="" an="" example="">
the method applied to a business or social context where outputs have been used
to develop an innovation or to innovatively address a problem. Cite your
sources of information. Try to use both scholarly and practical sources.>>
My Reflection on Learning > for Innovation
< in="" this="" section="" reflect="" on="">
experience in learning the method, tool or approach to innovation. Preferably
use a reflection framework such as Gibbs’ Reflective Cycle.>>
Conclusions
at least two key
insights on using the method applied to a business or social context where
outputs have been used to develop an innovation or to innovatively address a
problem. Use sub-headings if you wish (bold, left-justified for each of the
insights discussed in this section>>
<>
Insight 1>>
<>
Inisght 2>>
REFERENCES
Examples below, refer to HARVARD WESTERNSYDU Referencing Guide for
further details at http://library.westernsydney.edu.au/main/sites/default/files/cite_Harvard.pdf >>
Bloomberg BusinessWeek
2011, “Steve Jobs: XXXXXXXXXX”, Special Reports, viewed 27 January 2014, http://www.businessweek.com/technology/special-reports/steve-jobs XXXXXXXXXXhtml
Bradfield, R, Wright, G, Burt, G &
Cairns, G 2005, “The origins and evolution of scenario techniques in long range
business planning”, Futures, vol. 37, no. 8, pp XXXXXXXXXX
Gibson, R 2015, The Four lenses of Innovation, Wiley, Hoboken, NJ
Martin, R 2017, “Use Design Thinking
to Build Commitment to a New Idea”, Harvard Business Review: Design, 3 January,
viewed 13 January 2019, https://hbr.org/2017/01/use-design-thinking-to-build-commitment-to-a-new-idea
Pattinson, HM & Sood, SC 2010, ‘Marketers expressing the future: Scenario planning for marketing action’, Futures, vol. 42, no. 4, pp. 417-426
APPENDICES
Required
for Extended Discussion on analysis and key issues. Include extra discussion
that cannot fit into the Word Limit of the Main Report. Do not leave in
Appendix Titles that are not required. All Appendices must be written and
referenced to the same standard as the main body of the Essay
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