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Slide 1 MGMT20132 Innovation and Sustainable Business Development Assessment overview Tage Andersson Background in engineering and business development before joining CQUniversity Danish/Scandinavian...

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Slide 1
MGMT20132 Innovation and Sustainable Business Development
Assessment overview
Tage Andersson
Background in engineering and business development before joining CQUniversity
Danish/Scandinavian and worked for Nokia with product and business development .
Responsible for Nokia 6210 from idea to commercialisation.
After moving to Australia I consulted and worked for companies such as Cochlear and Fujitsu before joining CQUniversity as lecturer.
I lecture in both operations management and innovation management courses.
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Classes and assessments
    Classes
    Lectures are focused on developing your understanding of important concepts and their application. Approx. 45 min.
    Workshops are focused on developing your ability to apply concepts, tools and methods. Approx. 2 hours.
    Assessments.
    Workshops aim to prepare you for and get you to do actual work on the assessments.
    Assessment 1: Individual essay an short creative video: Business models (50%).
    Assessment 2: Group report and group presentation: The business case (50%).
    No exam.
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Assessment 1 overview
    This assessment must be completed by students individually.
    The assessment is designed for students to develop understanding of the importance and appreciation of the close links between business strategy, business innovation and business models.
    The business model concept is central to this understanding. It has evolved from a term that refers to ‘the logic of the firm or the way of doing business’ to a set of conceptual analytical and creative tools that can be used to help imagine, conceptualise, deliver and capture business value.
    The assessment is about assessing business models using different perspectives.
    The assessment involves writing a 1500 word essay and explaining the essay’s main arguments via a creative video.
    The creative video should be of roughly three minutes duration.
    Please note that academic misconduct and late submission penalties will apply to this assessment as per the university policies.
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Assessment 1 tasks: Business essay 30% (I)
Business models are less durable than they used to be as technological advances in areas such as artificial intelligence, computing power, communication networks and battery technologies offers both threats and opportunities for existing businesses and their business models.
"Let's face it: business models are less durable than they used to be. The basic rules of the game for creating and capturing economic value were once fixed in place for years, even decades, as companies tried to execute the same business models better than their competitors did. But now, business models are subject to rapid displacement, disruption, and, in extreme cases, outright destruction” (de Jong & van Dijk, 2015).
Specifically, your essay is required to:
1.     Clearly and succinctly define the terms ‘business model’ and ‘disruption’ based on a short literature review.
2.     Analyse the opportunities and threats caused by the advances in smart-connected-products (Porter & Heppelmann, 2014, 2015) to the existing business model for one (1) of the following businesses:
        a.     Cochlear, Australia (link). Cochlear implant manufacture and service.
        b.     Commonwealth Bank, Australia (link). Banking and insurance.
        c.     Domino’s Pizza, Australia (link). Fast food restaurant.
        d.     LEGO, Denmark (link). Toy manufacturer.
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Assessment 1 tasks: Business essay 30% (II)
        e.     Procter & Gamble, United States (link). Manufacture of disposable nappies and many other products.
        f.      Volvo Group, Sweden (link). Manufacture and service of trucks and construction equipment.
        g.     Strava, United States (link). Social fitness application.
        h.     A business impacted by the advances of smart-connected-products, that you are or have been employed at and therefore knows well. It is important that no confidential business information is included in the essay.
        i.      If you suggest an organisation other than the ones above, you will need approval from the assigned lecturer.
3.     Use the business model framework by Osterwalder and Pigneur XXXXXXXXXXto illustrate your initial findings.
4.     Expand your analysis to address only two (2) of the following business model perspectives: business models as value proposition, business models as a set of capabilities and resources, business models as a system of processes, business models as a profit formula (Johnson, Christensen, & Kagermann, 2008; Zott, Amit, & Massa, 2011).
5.     Conclude by
iefly discussing the significance of your findings to the business and its business model and the future of the business.
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Assessment 1 tasks: Creative video (20%) (III)
    The creative video must focus on your essay's findings.
    The objective of this video is to develop your presentation skills and ability to explain difficult theoretical concepts to laypeople.
    To successfully complete this part of the assessment, you are required to produce a short video that summarises the key arguments of your essay.
    However, your video should not just be a ve
atim repeat of your essay. It should be a creative and unique descriptive explanation of the essay findings and supporting arguments.
    Make sure your explanations are concise and easy to understand by people with little business training. Students are rewarded for using the video medium effectively and creatively
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Assessment 1 Criteria
Essay marking criteria (30%)
1. Demonstrates an appreciation of business model theory in the literature. 3%
2. Identifies and concisely outlines the opportunities and threats caused by the advances of smart connected- products to the existing business model. 3%
3. Applies the Osterwalder & Pigneur XXXXXXXXXXbusiness model framework to illustrate findings. 6%
4. Critically applies the business model perspectives: value proposition, capabilities and resources, system of processes and profit formula to the analysis. 6%
5. Critically discusses the significance of the business model findings to the future of the business. 6%
6. Introduction, conclusion, coherence of arguments and theoretical integration. 3%
7. Written communication, credible sources and referencing standards skills. 3%
Creative video (20%) marking criteria (20%)
8. Effectively uses text, audio, images and other appropriate methods of communication via video to explain the arguments to a laypeople audience. 4%
9. Explains the reasons for and significance of disruption by applying business model knowledge to a recent disruption from real life - as described in the above task description. 8% (This marking criteria relates to the above video task description: The creative video must focus on your essay's findings and summarise the key arguments of your essay)
10. Tone of the video is consistent, for instance, uses humour effectively and is professional in tone throughout. 2%
11. Quality of the video production. 2%
12. Creativity. 4%
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Answered Same Day Apr 21, 2020 MGMT20132 Central Queensland University

Solution

Sundeep answered on Apr 22 2020
154 Votes
A business model is a model that is made by the organisation in order to understand the sources of the business, the revenue stream and the profit generation mechanism. It explains in detail about the products and the services that the organisation plans to market and sell and also what expenses would be incu
ed in the process. Research has shown that established players have the power to change the way the industry works. In a nutshell, the process begins by identifying the fundamental beliefs in which the industry works and articulating these notions
Volvo is one innovative company without which, the environment in which we live and travel would be way different than it is today. Volvo has a fleet of trucks, cars, buses, engines, construction equipment’s and financial services. The company is headquartered in Gothenburg and employees about 100000 people. The production facility ranges from 18 countries and the market is available for 190 countries! In 2017, the sales of the Volvo group accounted for 35 billion Euros. The company is listed on Nasdaq Stockholm. About us | Volvo Group. (2018). 
A next big change in the era of internet and technology was the introduction of IOT. Internet of things. It
ings with itself a number of connected devices that help to make...
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