ENT203 DISRUPTIVE INNOVATION
Unit Code
Name of unit
ENT203
Disruptive Innovation
Unit description
This unit introduces students to a more considered investigation and analyses of the idea of disruption as it is used in theories and approaches to business innovation. Disruptive innovation, a term of defined by Clayton Christensen (1995), describes a product or service that creates a
and new market and value network that replaces an existing paradigm. Many leading industries and companies have become displaced over time by the disruption of new technologies and their value propositions, and theories of disruption now dominate discussions of innovation in business. This unit engages students in case studies of past, contemporary and future disruptors to introduce them to the key components of disruptive theory and disruptive business innovation.
SECTION 1: GENERAL INFORMATION
1.1 Administrative details
Associated higher education awards
Duration
Level
Unit Coordinato
Bachelor of Entrepreneurship and Innovation
One Semeste
(14 weeks)
3
Dr Mahfuz Ashraf
E-mail: XXXXXXXXXX
Lecture
Mohammed Jahangir ALAM
E-mail: XXXXXXXXXX
1.2 Core or elective unit
Core subject
Elective subject
Other (specify below)
1.3 Unit weighting
Unit credit points: Example: 10 credit points
Total course credit points: Example: 240 credit points
10
240
1.4 Student workload
Indicate below, the expected student workload per week for this unit:
No. timetabled hours per week
No. personal study hours per week
Total workload hours per week
3
7
10
1.5 Delivery Mode
Mode
Details
Face to face
On site study supported by secure access to the Learning Management System.
Full-time
Full-time study involves 4 units per semester.
Part-time
Part-time study involves 1 to 3 units per semester.
Other
1.6 Work- integrated learning activity
If the unit includes a work-integrated leaning component, provide details including the rationale, the specification and methods for assessing the learning outcomes, monitoring a
angements and whether the work integrated learning is required for professional accreditation. If necessary or prefe
ed, you may provide this information in a separate document. Also, if available, upload copies or templates of the formal agreements with third parties for the work-integrated learning activity, using the ‘Attach evidence here’ function of the online form.
Not Applicable
1.7 Pre-requisites and Co-requisites
Are students required to have undertaken a prerequisite or co-requisite unit for this unit?
Yes No
1.8 Other resource requirements
Do students require access to specialist facilities and/or equipment for this unit (for example, special computer access, and physical education equipment)?
Yes No
SECTION 2: ACADEMIC DETAILS
1.
2.1 Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:
a. Critically review and discuss key theories and models of disruptive innovation in business contexts.
b. Describe and analyse the factors and conditions that lead to disruptive business innovations.
c. Identify industries/firms/organisations facing disruptive innovation dilemmas and exercise critical thinking and judgement in providing adaptive solutions.
d. Critically analyse exposure and response strategies for managing disruptive innovation within existing organisations.
2.2 Topics included in the unit
Week
Topic
Prescribed Reading
Assessment Timing
1
Defining Business Disruption and Innovation.
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 1.
Article: Christensen, C.M., Raynor, M.E., & McDonald, R XXXXXXXXXXWhat is Disruptive Innovation, Harvard Business Review, 93(12), 44-53.
Introduction, pp. 1-12.
Downes, L. & Nunes, P. (2014).
Big Bang Disruption: Strategy in the Age of Devastating Innovation. Penguin Random House.
Link to Foundation Study:
Mazzarol, T., XXXXXXXXXXEntrepreneurship and Innovation: Readings and Case Studies. Tilde University Press.
Chapter 9 - Technology, technopreneurs and disruptive innovations
2
The Theory and consequences of Disruptive Innovation.
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 25.
Downes, & Nunes, P. (2014 ).
Chapter 1 – What is big bang disruption?
3
Business Model, Branding and disruptive innovation
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 12.
Sirlei de Almeida Pereira et al., (2015).
King, R., (2012).
4
Why Great Companies Fail.
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 8.
Christensen, C. M. (1997).
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press; Boston, Massachusetts.
Chapter 1 - How can great firms fail? insights from the hard disk drive industry
Assessment 1
(Summary 1), 19th August, 2022
5
Social Networks and online technologies: Value and the Innovation Impetus
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 14.
Christensen, XXXXXXXXXXChapter 2 - Value networks and the impetus to innovate
6
The Adoption of Digital Concept:
Performance, Demand
and Digital Disruption.
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 20.
Christensen, XXXXXXXXXXChapter 9 - Performance provided, market demand, and the product life cycle
Assessment 1
(Summary 2), 2nd September 2022.
7
Gurus of Disruption.
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 20.
Wooldridge, A XXXXXXXXXXThe Great Disruption: How Business is Coping with Tu
ulent Times. The Economist in association with Profile Books: New York.
Part 1 – The gurus of disruption
8
Disruptive Product Innovation Strategy and Forces of Disruption.
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 3.
Wooldridge, A. (2015).
Part 2 – Forces of disruption
9
Technology Transfer Means and Processes: Winners and Losers.
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 16.
Wooldridge, A. (2015).
Part 3 – Winners and losers
10
Disruptive Product Strategy for Industry First Mover.
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 5.
Wooldridge, A. (2015).
Part 6 – The world of workers
Assessment 2
(Critical Analysis), 30th September 2022.
11
Rethinking Mass Communication: Managing Technological Disruption.
Ekekwe, N., & Islam, N XXXXXXXXXXChapter 19.
Christensen, (1997).
Chapter 10 - Managing disruptive technological change: A case study
12
Entropy & Revision
Downes, & Nunes, P. (2014 ).
Chapter 7 - Entropy
Christensen, (1997).
Chapter 11 - The dilemmas of innovation: a summary
Assessment 3
(Case Study Analysis), 14th October 2022
13
No Final Examination
2.3 Assessment Tasks
Type
When assessed
Weighting
ULO cross reference
Assessment 1: Written Summaries x 2 (Individual)
Students are to prepare two written summaries critically reviewing:
a. business disruption theories in practice,
. factors driving Australian business disruption.
(2 x 750 words each = 1500 words)
Weeks 4 (19th August & 2nd September) 2022
40%
a &
Assessment 2: Written Critical Analysis (Individual)
Students are to critically analyse an emerging technology and its likely disruption to an existing industry (1000 words).
Week 10 (30th September) 2022
20%
b & c
Assessment 3: Case Study Analysis (Individual)
Students are to critically examine a leading, established real world organisation, make judgement on its risk of exposure to innovation disruption, and recommend strategies for minimising that risk XXXXXXXXXXwords).
Week 12 (14th October)2022
40%
a, b, c, & d
2.4 Assessment Brief
Assessment 1: Written Summaries x 2 (Individual)
Length: 750 words for each summary (750 words × 2 = 1500 words); Weighting: 40%
Due date: 1st written summary – Week 4 (19th August, Friday 5.00pm)
2nd written summary – Week 6 (2nd September, Friday 5.00pm)
Task description: You will prepare two written summaries critically reviewing:
A) Business disruption theories in practice (due Week 4) and;
B) Factors driving Australian business disruption (due Week 6)
Each summary has a 750-word limit and ca
ies 20% weight (20%×2=40%).
Assessment criteria: You will be assessed on how you demonstrate a thorough understanding of the concepts and practices recently introduced in class, and the real-world impacts they have on Australian industry. Overall, you will be assessed on how critically you:
· Review and discuss key theories and models of disruptive innovation in business contexts, and
· Describe and analyse the factors and conditions that lead to disruptive business innovations.
Refer to marking ru
ic 1 (see Appendix) for further detail.
Assessment 2: Written Critical Analysis (Individual)
Length: 1000 words; Weighting: 20%
Due date: Week 10, 30th September Friday 5.00pm
Task description: You are to critically analyse an emerging technology and its likely disruption to an existing industry. Recommend a disruption response strategy for management within the existing industry, based on your exposure predictions.
Assessment criteria: This task assesses your evaluation of a technology, your analysis of the exposure effects of the technology on your chosen industry (5%), and your recommendation (s) on how these may be realistically and effectively tackled (10%). Your writing is expected to be clear and well-evidenced with reliable sources (5%). Overall, you will be assessed on how critically you:
· Describe and analyse the factors and conditions that lead to disruptive business innovations, and
· Identify industries/firms/organisations facing disruptive innovation dilemmas and exercise critical thinking and judgment in providing adaptive solutions.
Refer to marking ru
ic 2 (see Appendix) for further detail.
Assessment 3: Case Study Analysis (Individual)
Length: 2000 words
Due date: Week 12, 14th October Friday 5.00pm; Weighting: 40%
Task description: In this assessment, you are to critically examine a leading, established real-world organisation. In your examination, you should make a judgement on its risk of exposure to innovation disruption and recommend strategies for minimising that risk.
Assessment criteria: This task assesses your evaluation of an established organisation, your judgement of its risk of exposure to innovation disruption (10%), and your suggested strategy (ies) to minimise these risks (25%) realistically and effectively. Your writing is expected to be clear and well-evidenced with reliable sources (5%). Overall, you will be assessed on how meaningfully you:
· Critically review and discuss key theories and models of disruptive innovation in business contexts,
· Describe and analyse the factors and conditions that lead to disruptive business innovations,
· Identify industries/firms/organizations facing disruptive innovation dilemmas and exercise critical thinking and judgement in providing adaptive solutions, and
· Critically analyse exposure and response strategies for managing disruptive innovation within existing organizations.
Refer to marking ru
ic 3 (see Appendix) for further detail.
2.5 Prescribed and recommended reading
Prescribed Text
Ekekwe, N., & Islam, N XXXXXXXXXXDisruptive Technologies, Innovation and Global Redesign: Emerging Implications. IGI Global, Hershey, USA. (Textbook 1)
Downes, L., & Nunes, P. (2014). Big Bang Disruption: Strategy in the Age of Devastating Innovation. Penguin Random House. (Textbook 2)
Christensen, C.