ENT101 Assessment 2 Brief Page 1 of 6
ASSESSMENT BRIEF
Subject Code and Title ENT101 Introduction to Entrepreneurship
Assessment Entrepreneur Case Study
Individual/Group Individual
Length 1000 words (-/+ 10%)
Learning Outcomes a) Assess characteristics of entrepreneurs and
entrepreneurial forms and processes
) Analyse the theory and practice of entrepreneurship
Submission Due by 11:55pm AEST/AEDT Sunday of module 4.1 (week 7)
Weighting 25%
Total Marks 100 marks
Context
There are many types of entrepreneurs and each one has a unique story of their journey
from visualisation, or vision of their venture to their cu
ent position, and on to their future
vision and mission. Understanding the entrepreneur’s journey includes why they decided to
start their venture/s, the steps they took in starting up, the processes and tools they have
used, and their successes and challenges along the way.
The purpose of this assessment is to evaluate the characteristics of an entrepreneur, and to
analyse how their entrepreneurial journey reflects the theories and practice of
entrepreneurship that you have studied in this subject so far.
Instructions
Approach an entrepreneur to conduct an interview with them about their journey, or if an
entrepreneur interview is not a
anged, select an entrepreneur from the ones identified in
the learning resources in module 2.1.
Research the entrepreneur prior to your interview; or to gain a
oader picture of the
entrepreneur you have selected from module 2.1. Additional research about your
entrepreneur might include searching for academic or business magazine articles, social
media, and videos.
ENT101 Assessment 2 Brief Page 2 of 6
Your goal is to assess the characteristics of successful entrepreneurs and to apply your
knowledge and understanding about the theories and practice of entrepreneurship covered
in modules 2 and 3.
After your initial research, develop the questions for your interview. Ask your entrepreneur
a minimum of 15 questions. Use the ten questions below as a starting point. Develop at
least five additional questions of your own for your interview based on modules 1, 2 and 3.
Your additional questions should reflect the type of entrepreneur you have chosen (serial,
social, intrapreneur etc.)
Interview questions
o What was your motivation or vision that you had for your entrepreneurial pursuits?
o How did you identify and validate your entrepreneurial opportunity?
o What are the skills that contribute to your success as an entrepreneur?
o What challenges have you encountered as an entrepreneur?
o What steps do you take to overcome any personal shortcomings that might impact
your venture?
o From your perspective, what are the benefits and risks of entrepreneurship?
o Did you feel prepared to run the venture at the time that it launched?
o As an entrepreneur, what process do you follow when making decisions? How does
this differ from the decision-making process you might have used in previous
careers?
o What is the long-term plan for your venture?
o What are some important questions an aspiring entrepreneur should ask before
pursuing a venture?
If you have selected an entrepreneur from the learning resources in module 2.1, you will
use the same questions as if doing the interview and you will conduct further research to
discover the answers.
Prepare a case study to include the following:
1. Name and business/industry of the entrepreneur.
2. Identification of the type or types of entrepreneur that would categorise the person
you selected, with a
ief explanation of why you have identified them in this/these
categories.
3. Your analysis of the characteristics of your chosen entrepreneur and why these
characteristics have led to successful outcomes.
4. Identify and analyse how creative thinking, design thinking and innovation has or has
not been a success factor in the entrepreneur’s journey.
5. Identify how success and failure has featured in the journey, and analyse any
elationship this has to the characteristics of the entrepreneur’s mindset.
ENT101 Assessment 2 Brief Page 3 of 6
6. Explain your choice of information you have researched to support your case study.
Analyse whether the information chosen was suitable to elicit the best
understanding of entrepreneurial characteristics for success.
7. What were the key learnings of the entrepreneur, and how would they leverage
these learnings in the future
8. Reference List (not included in word count).
9. Appendix. Questions inclusive of the ten provided and the five or more you have
constructed.
Please note the following additional information:
ï‚· You should adhere to the co
ect use of academic writing, presentation and grammar.
ï‚· You are advised to include a minimum of 5 academic references which should be
textbooks or academic journals. Appropriate websites may be used in addition to
these.
ï‚· It is important to check your similarity in Turnitin. All highlighted sentences must be
either paraphrased in your own words or put in quotes and referenced accordingly.
ï‚· It is important to adopt the appropriate use of the APA 6th edition style when citing
and referencing research. Please comply with all academic standards of legibility,
eferencing and bibliographical details (including reference list).
ï‚· For additional support on academic skills, please visit: https:
laureate-
au.blackboard.com/webapps
lackboard/content/listContent.jsp?course_id=_20163
_1&content_id=_2498849_1
Submission Instructions:
Submit your Entrepreneur Case Study assessment via the Assessment link in the main
navigation menu in ENT101 Introduction to Entrepreneurship.
Your learning facilitator will provide feedback via the Grade Centre in the LMS portal.
Feedback can be viewed in My Grades.
The below learning ru
ic guides the marker when awarding marks for your case study. You
should use this ru
ic to review your assessment task prior to submission, ensuring there is
nothing you have missed.
https:
laureate-au.blackboard.com/webapps
lackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1
https:
laureate-au.blackboard.com/webapps
lackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1
https:
laureate-au.blackboard.com/webapps
lackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1
ENT101 Assessment 2 Brief XXXXXXXXXXPage 4 of 6
Learning Ru
ic: Assessment 2- Entrepreneur Case Study
Assessment Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%
Knowledge and
understanding of Types
and Characteristics of
successful
entrepreneurs.
40%
Limited understanding of
equired concepts and
knowledge
Key components of the
assessment task are not
addressed.
Five additional interview
questions do not elicit
appropriate information
from
interviewees
esearched
case studies.
Knowledge or
understanding types and
characteristics of
entrepreneurs is adequate.
Five additional interview
questions elicit some
appropriate information
from
interviewees
esearched
case studies.
Often confuses assertion of
personal opinion with
information substantiated
y evidence from the
esearch/course materials.
Thorough knowledge or
understanding of types and
characteristics of
entrepreneurs.
Five additional interview
questions elicit appropriate
information from
interviewees
esearched case
studies.
Supports personal opinion
and information
substantiated by evidence
from the research/course
materials.
Demonstrates a capacity to
explain and apply relevant
concepts.
Highly developed
understanding of the types
and characteristics of
entrepreneurs.
Five additional interview
questions elicit in-depth
information from
interviewees
esearched
case studies.
Discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the
esearch/course materials
and extended reading.
Well demonstrated capacity
to explain and apply
elevant concepts.
A sophisticated
understanding of the types
and characteristics of
entrepreneurs.
Five additional interview
questions elicit in-depth
information and application
to new situations/further
learning from
interviewees
esearched
case studies.
Systematically and critically
discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the
esearch/course materials
and extended reading.
Able to apply theory
learned in this course with
practice.
ENT101 Assessment 2 Brief XXXXXXXXXXPage 5 of 6
Analysis and application
of theory and
knowledge around
entrepreneurial
thinking, innovation
and mindsets.
30%
Limited analysis and
application. Explains
ather than analyses
ased on theory and
practice of
entrepreneurship
Demonstrated analysis and
application of new
knowledge based on theory
and practice of
entrepreneurship.
Shows the ability to
interpret relevant
information and literature.
Well-developed analysis and
application of new
knowledge based on theory
and practice of
entrepreneurship.
Thoroughly developed and
creative analysis and
application of new
knowledge based on theory
and practice of
entrepreneurship.
Highly sophisticated and
creative analysis,
application of new with
existing knowledge based
on theory and practice of
entrepreneurship.
Applying knowledge to
other cases, and other
entrepreneurs.
Evaluation of
information researched
to support the case
study.
20%
Limited understanding of
key concepts required to
support the case study.
Information may be taken
from reliable sources but
without a coherent
analysis or synthesis.
Viewpoints of
experts/social media
eports are taken as fact
with little questioning.
Unable to identify theory
and practical
characteristics of
entrepreneurship.
Some understanding of key
concepts required to
support the case study.
Confuses assertion of
personal opinion with