ENGR 590
Strategic Planning Analysis: Competitive Advantages Assignment Instructions
Overview
This assignment will enable you to explore and apply the processes of competitive analysis. Completing this assignment will give you the opportunity to discover how these processes work. Additionally, this assignment will give you an opportunity to demonstrate how you would use this information in a practical setting.
Instructions
Objectives: This assignment will include two independent parts:
1. Completing exercises 15pts
2. Writing a paper (400 – 700 words) 60pts
1. Exercises: Read Chapter 8 of the course textbook. Test your understanding. Create an original example illustrating the following terms. Please underline the part of the sentences that illustrate the term.
A. Competitive Analysis
B. Market Evolution
C. Key Success Factors
D. Value Activities
E. Competitive Advantages
F. Key Vulnerabilities
G. Basic Business Requirements
H. Competitive Criteria
2. Paper: Develop a small paper for one of the following using your business or a company as the subject of analysis:
A. Categorize companies in your industry with respect to strategic characteristics (see section XXXXXXXXXXProvide a rationale for each company assessment. Be sure to identify at least 3 companies.
B. Competitive Advantages and Success Factors (use worksheet based on Table 8.6).
C. Comparison with Industry Success Factors (see sources of success factors specified in section 8.3).
Your paper should include proper formatting and be APA compliant. Make sure that you include a title page, but you do not need an abstract.
Please include both parts of this assignment as a single uploaded document (.doc, .docx, .pdf, .odt).
Refer to the Strategic Planning Analysis Grading Ru
ic.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.