Each question need references. It should be type under the paragraph1. Promotion What is the major...

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Each question need references. It should be type under the paragraph
1. Promotion
What is the major task of promotion? Do companies ever use promotion to accomplish this task and fail? If so, give several examples. (150 words and reference)
2. Distribution decisions
In what ways are traditional specialty stores and off-price retailers similar? How do they differ? (100 words and reference)
3. Digital marketing and International marketing
Companies increasingly build their
and equity and gain market share with their digital marketing strategies. Visit the Kate Spade website (http:
www.katespade.com). How does Kate Spade use its website to interact with customers? (125 words and reference)
4. Social marketing and Not-for-profit marketing & Market planning, evaluation and implementation
What benefits do marketing managers get from planning? Is planning necessary for long-term survival? (125 words and reference)

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Shashank · Accepted Answer

Answers to the Question 
1. Promotion 
What is the major task of promotion? Do companies ever use promotion to accomplish this task and fail? If so, give several examples.  (150  words and reference)
The objective of promotion is to attract customers and motivate them to make a purchase. The process may start by trial of a product but in long term the focus is to maintain a long-term relationship with the potential buyers. There are different type of promotions that companies use for their products but not all succeed in meeting their objectives. One of the famous examples is McDonald using messages like “We Remember 9/11” and “Boston Strong” to attract customers with the aim to sympathize them. But it was taken in completely opposite manner as it was taken as McDonald has been trying to capitalize the tragedy and working on making profits even in the bad times. The campaign was taken back as soon it was realized by the brand. Similarly, the brand Under Armour took back their Jima T-shirt which depicted the World War Battle and saw the death of thousands of Marines. The T-shirt was highly criticized, and the brand has to apologized to the public. (Ashworth, & Voogd,1994)
2. Distribution decisions
In what ways are traditional specialty stores and off-price retailers similar? How do they differ?

Each question need references. It should be type under the paragraph 1. Promotion What is the major task of promotion? Do companies ever use promotion to accomplish this task and fail? If so, give...

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