Due Date Week 10, Saturday 5pm Worth 25% Objectives This assessment task relates to the following course objectives: · discuss the meaning of e-Commerce from a business and technical perspective ·...

1. There are several different kinds of e-commerce business models on which the Organizations today
are working. Ballarat Trade Fair Consultancy (BTFC) provides services to the Australian Business in
the overseas market. BTFC focusses mainly on the business clients who need to participate in the
trade-fairs to exhibit their products or services. It makes a
angements for its clients in the foreign
lands like travelling and staying a
angement, hospitality a
angements for the end customers of their
clients. It can be concluded that BTFC is running on the Business to Business (B2B) Model of e-
commerce.
In a B2B model the organisation at the focal point of trade (BTFC in this case), sells its product or
services to an organisation which may sell its product or services directly to the end customer.
Suppliers of BTFC provide services like designing graphics, providing printing services, mailing
services, producing merchandise etc. BTFC is a user or consumer of products and services in that
case, while it provides services to the Australian firms by providing them help to exhibit themselves,
in trade fairs a
oad. The Other client of BTFC is the Trade Fair Organization, to whom it a
anges
the exhibitors.
Figure 1: Business to business (B2B) busines model of BTFC
BTFC sells the merchandise (mugs, mouse mats, key rings etc.) for marketing their own
and. Also,
it sells the merchandise owned by the trade fair organisers to the exhibitors who may or may not be
their own clients. This way it is not only selling the services but also products for marketing
It has been even discussed that the BTFC has a
oad network including Government, however it
cannot be concluded from the text about the sort of transactions involved. It uses the government
networks for marketing for marketing complains.
2. There are several revenue models which can be cited to work in case of BTFC. The major chunk of
the revenue earned by the Subscription revenue model. The Subscription Revenue Model refers to
the business model where an organisation would charge its client the subscription fee in lieu of its
services offered. In the given scenario, BTFC charges Australian business firms in accordance with
the contracts signed with them. There are fees prescribed for marketing the products or services for
exhibitors. Similarly, BTFC charges the commission to the trade fair organisers for
inging them
exhibitors.
Another model which befits BTFC is Transaction Fee Revenue Model. The model is aimed at
earning by charging for a transaction. BTFC charges the exhibitors with the transactional fees for
providing them value services like making a
angements for their exhibitions, a
angements for travel
and stay. The trade fair owners are charged for the sale of merchandise like cups, caps etc. to the
exhibitors.
BTFC further earns from the Sales Revenue Model. In a sales revenue model, the organization earns
from the sales of the products and services directly to the customer. In this case BTFC is selling the
merchandise items like (mugs, mouse mats, key rings etc.) which further help in marketing its own
and.
Apart from the revenue models discussed above, BTFC earns may earn from the marketing of the
clients or contents over its own website. This is known as the Advertising Revenue Model. Also,
BTFC may earn form the refe
al of its clients. The may ask for the refe
al fees from the clients and
would vouch for them in turn. This model is known as Affiliate Revenue model.
3. The information system scan be the backbone of the e-commerce and need id to develop a fully
integrated systems where the processes are interlinked with each other. This should be intended to
educe the dependence on the manual processes which reduce the efficiency and time to serve the
customers.
The first thing to
ing about is the communication system for the exhibitors and suppliers. Instead of
using the postal services for mailing, it should set up a mail server system. This can be even taken as a
subscription from the infrastructure providing companies. The online mailing system would reduce
the time in communication. The supply of merchandise is also important. In order to make a reliable
system of sending and receiving the goods, it should establish a tracking system for the goods. The
goods location tracking should be done through the help of online systems. This would ensure better
elationships with the suppliers and the exhibitors. The exhibitors, trade fair organisers and the
suppliers should be able to contact BTFC through mails or website chat messengers. Developing an
application dedicated for the messaging or receiving the official contacts can be further helpful.
The next big thing required is the development of a financial system. The financial system should be
linked with the online and the offline payments of contracts and the transaction fees received. The
contracts should not be kept as the manual system of files. The e-filing system should be used and the
clients should be also made access to the filing system. The contracts thus stored in e-files would be
helpful while revising or checking the payments.
There should be an application like the calendar or appointment manager which would let the staff
know regarding any deadline.
4. In order that BTFC should grow in its domain it should follow different marketing strategies for
the following different strategies to achieve the following tasks:
a) Acquire new customers
) Expand operations in new Markets
c) Selling more products/services to the existing client base
d) Expansion of the service areas and the product lines
e) Improving the quality of products and subsequently increasing...