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Due Date: Jul 11, XXXXXXXXXX:59:59 Max Points: 230 Details: Previously, you employed academic writing to describe business decisions made related to the first segment of a multi-year integrated case...

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Due Date:Jul 11, XXXXXXXXXX:59:59 Max Points:230

Previously, you employed academic writing to describe business decisions made related to the first segment of a multi-year integrated case study, and you suggested research needs that result from your interaction with the case. In this assignment, you will use concise business writing to create a presentation of your decisions and rationale for delivery to a C-suite executive in a corporation.

General Requirements:

Use the following information to ensure successful completion of the assignment:

  • Refer to "DBA-835 Integrated Case Study" located in the Course Add-Ons for this course.
  • Refer to the paper you wrote in the Topic 5 assignment as well as related instructed feedback.
  • Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
  • APA style is not required for this assignment, but correct and appropriate business writing is expected.
  • You are not required to submit this assignment to Turnitin.


Using the case study paper your wrote in Topic 5, create an executive summary presentation of the paper (5-7 slides, exclusive of the title and reference slides) with appropriate speaker notes that could be delivered to a C-suite executive in a corporation in less than four minutes. Consider the feedback from your instructor on the case study paper you completed in Topic 5. Include the following in your presentation:

  1. A summary of the business issue emphasizing the sustainability concerns.
  2. An overview of at least two viable potential resolutions and the supporting research.
  3. An overview of the ethical implications of each option and the extent to which these ethical implications are influenced by the mission, vision, and core values of Purple Cloud.
  4. An overview of and rationale for your proposed resolution and its impact on the profit/loss statement and/or other financial criteria and statements as well as the overall sustainability of the company.
Answered Same Day Jul 10, 2020 MGT805


Sanchita answered on Jul 12 2020
140 Votes
Purple Cloud Inc
Student Name
Purple Clouds have been in business for one and a half decade
The organization provides online software protection to consumers
There are going concerns over its sustainability
The smaller size and outreach of the company deters it from maintaining its domination in the market
Bigger companies, with more money and advanced technologies prove a major threat
The growth has saturated in the domestic market : USA and wo
ying the company over its present growth and expansion strategy
Purple Cloud has been in the business of providing online service protection services for over ten years. In this short time, the company has managed to create a niche for itself. However, the company faced initial roadblocks as despite being a company with upward trajectory, it faced some serious and stiff competition from bigger companies. The bigger companies with their ample pool of resources and better financial prospects created an edge over Purple Clouds. Hence, the firm decided to acquire ABC tech as part of its acquisition strategy. For now, this acquisition has proved beneficial but the sustainability is turning out to be a chief matter of concern as the domestic market has reached near saturation level and the company is in a stage where a robust growth prospects seem not very feasible. Hence the company is wo
ied about its present growth and further expansion strategise.
Recommended Potential Resolutions
The company should ponder over Strategic Alliance that is it should collaborate with another company in different setting
The firm should vie to become multinational companies in two of the biggest populated countries of the world India and China
For the company the idea of forming strategic alliance with an another company in a new market is a sound proposition as it will give company the chance to look beyond the domestic market and acquire new international markets. The strategy to form strategic alliance in international markets will give the company a
and visibility at a global scale, thus fostering greater
and recognition and consumer outreach.
It is best suited for the company to enter China and...

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