Discussion 2: Marketing Segmentation This is a Discussion Post
How tightly do you fit into a particular market segment? Do you think you can be neatly classified? If you think your purchasing habits make you an enigma to marketers, you may need to think again. For this discussion read Matt Rosenberg’s article You Are Where You Live, hosted by About Education.
After clicking on the “You Are Where You Live” link, type in your zip code. The database will generate many cluster descriptions based on your ZIP code. Depending on the functionality of the Web site at the time you access the database, you may need to reenter your ZIP code multiple times if you want to read all the cluster descriptions.
This exercise quickly shows us the limitations of using only demographics to describe one’s customers. It also clarifies the process of segmentation and positioning.
This is the website: https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20&pageName=ZIP%2bCode%2bLookup
My Zip Code is: 33708
300 words total in APA format
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