Describe Porter’s Five Forces Model and explain each of the five forces.
Porter’s Five Forces Model analyzes the competitive forces within the environment in which a= company operates, to assess the potential for profitability in an industry.
■ Buyer power is the ability of buyers to affect the price they must pay for an item.
■ Supplier power is the suppliers’ ability to influence the prices they charge for supplies (including materials, labor, and services).
■ Threat of substitute products or services is high when there are many alternatives to a product or service and low when there are few alternatives from which to choose.
■ Threat of new entrants is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to entering a market.
■ Rivalry among existing competitors is high when competition is fierce in a market and low when competition is more complacent.
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