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Critical analysis of a project business case chosen by you (around 2000 words) Consider the following statement: 1.It has been suggested that a project business case provides ‘justification for...

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Critical analysis of a project business case chosen by you (around 2000 words)

Consider the following statement:

1.It has been suggested that a project business case provides ‘justification for undertaking a project, in terms of evaluating the benefit, cost and risk of alternative options and the rationale for the preferred solution. Its purpose is to obtain management commitment and approval for investment in the project. The business case is owned by the (project) sponsor’.

(Source: Association for Project Management 2006, Body of Knowledge, 5th edn, APM, UK, p. 129)

(Note: bolding has been added.)

Write a critical analysis of the chosen project business case in the form of an essay about the issues that you think are important in the context of the business case for your chosen project.

Your responses will differ depending on whether your project is completed, is under way or is yet to start. The focus of this essay is the ‘business case’. Make sure you clearly understand what a business case is before you try to complete this assignment.

2) Fifteen or more references required.

3) Harward referencing Style

2) atleast 2000 words exclusion of tables, figures and appendices.

3) Proper Introduction, Background, conclusions and Recommendations.

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Requirements.doc Critical analysis of a project business case chosen by you (around 2000 words) Consider the following statement: 1.It has been suggested that a project business case provides ‘justification for undertaking a project, in terms of evaluating the benefit, cost and risk of alternative options and the rationale for the preferred solution. Its purpose is to obtain management commitment and approval for investment in the project. The business case is owned by the (project) sponsor’. (Source: Association for Project Management 2006, Body of Knowledge, 5th edn, APM, UK, p. 129) (Note: bolding has been added.) Write a critical analysis of the chosen project business case in the form of an essay about the issues that you think are important in the context of the business case for your chosen project. Your responses will differ depending on whether your project is completed, is under way or is yet to start. The focus of this essay is the ‘business case’. Make sure you clearly understand what a business case is before you try to complete this assignment. 2) Fifteen or more references required. 3)Harward referencing Style 2)atleast 2000 words exclusion of tables, figures and appendices. 3) Proper Introduction, Background, conclusions and Recommendations. AECgroup.pdf 1 A Critical Analysis of the AECgroup’s Business Case – Final Report Summary for a Gold Coast Cruise Ship Terminal Dr Steven Gration BEd (Melb) PhD (Griffith) May 2013 2 A Critical Analysis of the AECgroup’s Business Case – Final Report Summary for a Gold Coast Cruise Ship Terminal The following report is an analysis of the AECgroup’s published findings entitled: Gold Coast Ship Terminal Information Summary – Gold Coast City Council. Final Report, December 2012. The elements discussed in this critical analysis refer principally to AEC’s focus on the proposed Cruise Ship Terminal component and associated commercial developments contained in a concept commonly...

Answered Same Day Dec 25, 2021

Solution

David answered on Dec 25 2021
110 Votes
PROJECT BUSINESS CASE
PROJECT BUSINESS CASE
A Critical Analysis
1
Table of Contents
Introduction ................................................................................................................................... 2
Overview of Project Business Case ............................................................................................. 2
The Industry of Cruise ............................................................................................................... 6
The Market of Cruise ................................................................................................................. 8
Navigation, Risk and Safety ....................................................................................................... 9
Project Case Issues ................................................................................................................... 11
Significant Competition ........................................................................................................... 14
Recommendation and Conclusion ............................................................................................. 16
References ..................................................................................... E
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2

Introduction
This project business case and critical analysis of
AECgroup that follows it is on the tendered Cruise
Ship Terminal component and related developments
in trading. The project being studied is refe
ed as
“Broadwater Marine Project” by the present
Queensland State Government and GCCC that is
Gold Coast City Council. The reason behind the
study of “Broadwater Marine Project” is its
potential to be located on the Broadwater and
Southport Spit, Gold Coast, Queensland (AECgroup
2012).
Overview of Project Business Case
The statement AEC implied that industry
consultation indicates a demand which is strong for
the development of Cruise Ship Terminal and this
demand does not provide any indication about
which industry it was refe
ing. Obviously, there
3

does not exist any evidence in the report of AEC
that the cu
ent activities of recreation and surfing
consisting of diving, tourism, watching whales and
industry of boating which are involved severely
under the risk of being destroyed by either dredging
or other actions of construction. It has to be
assumed by the readers thus that only the industry
of the Cruise ship was the only aspect which AEC
eport consulted (Australian Maritime Safety
Authority 2013).
The execute summary of AEC did not display any
consultation evidence with the community of Gold
Coast or users of recreational activities. This
consultation was important and had to be displayed
in the executive summary because a potential loss
of approximately 2-75 hectares apace that belonged
to the recreational activity sector would be
demolished due to the construction of this proposed
Gold Coast Cruise Ship Terminal. AEC refe
ed to
a proposed development which was not even a
4

proposition in the most detailed format, this implies
that there exists a potentially a benefit to the
economic state of Queensland. Even then it became
interesting to consider that the AEC report authors
failed to elaborate whether the development of Gold
Coast Cruise Ship Terminal as proposed would be
eneficial to the economy especially to the cu
ent
state of Gold Coast.
Specific economic benefits cannot be cited by AEC
towards economic enhancements of Gold Coast and
so it was vaguely refe
ed to wide benefits that lead
them towards admitting that Gold Coast Cruise Ship
Terminal has to be pursued purely on the basis of
commerce. There does not exist any detail from the
perspective of AEC on how suggestions can be
implemented that funding approaches which are
alternative and will
ing innovation will be
considered (Australian Maritime Safety Authority
2013).
5

The specific indication of these funding as an
alternative and an innovative aspect comes from
only the government of Queensland who has once
published its desire to either sell, lease or gave away
approximately public space of 7% hectares away.
The reference of this public space generates
presently millions and hundreds of dollars in the
industry of tourism and revenue collected by
ecreational activities.
This capital will be spent directly on the
establishment of Gold Coast because the report
mentioned that residence of Gold Coast will be
provided with the activities of sports and recreation.
It has even been admitted by the AEC itself that
more than 5-6 times the charges cu
ently will be
paid in future through the Cruise ships. But this
sounds a little too overwhelmingly (Caspersen
2005). Presently the Sydney port collects a
considerable amount per passenger which amounts
up to $20.
6

The company of carnival Cruise which is one of the
main companies in...
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