Crafting and executing strategy are thus core management tasks. Among all the things managers do,...

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Crafting and executing strategy are thus core management tasks. Among all the things managers do, nothing affects a company’s ultimate success or failure more fundamentally than how well its management team charts the company’s direction, develops competitively effective strategic moves, and pursues what needs to be done internally to produce good day-in, day-out strategy execution, and operating excellence. Indeed, good strategy and good strategy execution are the most telling and trustworthy signs of good management. The rationale for using the twin standards of good strategy making and good strategy execution to determine whether a company is well managed is therefore compelling: The better conceived a company’s strategy and the more competently it is executed, the more likely the company will be a standout performer in the marketplace. In stark contrast, a company that lacks clear-cut direction has a flawed strategy, or can’t execute its strategy competently is a company whose financial performance is probably suffering, whose business is at long-term risk, and whose management is sorely lacking.

For this course, you will work on aterm project.Using the information above, consider a topic that you believe contributes specifically to corporate strategy You will research this topic, complete a literature review, and complete a research paper detailing the topic and its role in corporate strategy.

Your submission should be a written essay XXXXXXXXXXpages-not including the CUC cover, title, or reference pages). In addition, you should complete an annotated bibliography of at least 15 sources used in your research paper.

Asif · Accepted Answer

Sustainability and Corporate Strategy 2
Sustainability and Corporate Strategy 
Name and Number of Student 
Date of Submission 
Table of Contents
Introduction	3
Corporate Strategy and Sustainability:	3
Objectives of the Research Study:	3
Sustainability is Crucial for Corporate Strategy	3
Factors Driving Sustainability as a Part of Corporate Strategy	4
Sustainability becoming Important for Global Corporate Strategy	8
Examples of Sustainability in the Global Corporate Strategy	9
Sustainability and its link to Corporate Strategy	10
Legal Responsibility	10
Ethical Responsibility	11
Economic Responsibility	11
Philanthropic responsibility	13
Conclusion	13
References	14
Introduction
Corporate Strategy and Sustainability: 
	
Generally, a corporate strategy can be defined as a strategic plan or framework that outlines the company's apparent goals and objectives and is designed to attain its long-term business objectives and goals. On the other hand, sustainability is defined as a business strategy designed to mitigate undesirable ecological impacts from business operations. Hence, sustainability is about creating long-term values by considering economic, social and environmental aspects (Armaroli, & Balzani, 2006).  Sustainability fulfils the needs of current generations without compromising the needs of future generations and ensuring a balance between social well-being and ecological and economic growth. In the corporate world, sustainability is directly linked and connected with a company's corporate strategy as a holistic approach. A company design and execute a corporate strategy to attain sustainability objectives (Baumgartner, 2002).  
Objectives of the Research Study: 
The primary purpose of this research study is to analyse and understand how sustainability contributes to corporate strategy and how sustainability is crucial for corporate strategy. The study will also evaluate how corporate strategies should be focused on sustainability strategies. Hence, the relationship between sustainability and corporate strategy will be examined to attain the objectives of this research study.  
Sustainability is Crucial for Corporate Strategy
In the present globalized and competitive business era, it is not only necessary but also essential for organizations to align their corporate strategy with sustainability to attain competitive advantages, reduce cost, improve operating profit and build a strong image in the local and global market. Therefore, sustainability has become increasingly crucial for organizations to remain relevant and competitive in today’s globalized economy. By aligning sustainability with a corporate strategy, a company can bring innovation, development, and digital transformation to every division of its business (Falk, J., & Settle, 2011). 
Today, sustainability is integral to developing corporate strategy because it provides strategic direction and suggestions for attaining the corporate vision, mission and long-term business objectives. For example, a sustainability strategy allows organizations to make long-term investments and create competitive strategies. But, driving sustainability within the organization is more challenging because it requires top management support, strong commitment from the board, high accountability and greater flexibility (McFaul, & Rojas, 2012).
Factors Driving Sustainability as a Part of Corporate Strategy:
 
Several specific factors force a company to adopt sustainability as a corporate strategy. 
· Investor and Consumer Demand: 
One of the essential elements shapings the shift toward sustainability is pressure from consumers and investors. For case, past studies show that more than 85% of investors considered economic, social and governance factors in their investment. It means they are very interested in how the company is committed to social, economic, and environmental responsibility. According to their views, a sustainable company will always generate higher profitability and revenue than others (Brennan, 2011). On the other hand, today’s consumers are demanding eco-friendly and sustainable products. The study conducted in the U.K. suggests that more than 70% of consumers reduced their usage of single-use plastic to adopt a more sustainable lifestyle. Therefore, consumers are buying products with solid and sustainable credentials (Carroll, Lipartito, Post & Werhane, 2012).  
· Regulatory Demand:  
Today, state and federal governments are making tough decisions to protect the natural environment. For example, Japan, the U.K., the USA, Canada, and others have legally binding net zero targets for 2045 (Samson, & Daft, 2012). Accordingly, businesses and companies must comply with environmental laws, rules, and regulations to conduct business operations. So, businesses need sustainability to provide sustainable products. This is why companies have started transforming their operations to become more sustainable (Cornelissen, 2011).  
· Attracting Talent: 
A sustainable company can attract talent and skilled employees more efficiently and effectively than other organizations. For example, in a Deloitte survey,

Crafting and executing strategy are thus core management tasks. Among all the things managers do, nothing affects a company’s ultimate success or failure more fundamentally than how well its...

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