CONSULTING REPORT
ASSESSMENT & MARKING GUIDELINES
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Subject Title Service Operations Management
Subject Code MGT800
Lecturer / Tutor Dr Peter Tanswell / Dr Leonid Petrov
Semester 2018 July Semeste
Assessment Title Individual Consulting Report
Learning Outcome/s 2,3,4 & 5
Assessment type (group or
individual)
Individual
Weighting 35%
Word count 2500 words
Due date Week 12 (end of day on Sunday, 4th November 2018)
Class submission Lecture ☐ XXXXXXXXXXTutorial ☐
Submission type Paper copy ☐ XXXXXXXXXXTurnitin V
Consolidated Learning Portfolio Each week you should prepare a learning
portfolio. This should be completed for
weeks 1-10 and a consolidated portfolio
submitted as an appendix with your
consulting report (optional)
☐
Format / Layout of Assessment
(details of what to include)
(cross the appropriate check
oxes)
Consulting Report:
ICMS Cover Page
Table of Contents
Synopsis / Executive Summary
Introduction
Findings
Conclusion
Recommendations
Reference List
Appendices
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Assessment instructions
(clear, succinct, without repetition)
This project focuses on a critical analysis of an
organisation’s service quality, evaluation of any quality
gap, and recommendations to improve the organisation
service competitiveness.
CONSULTING REPORT
ASSESSMENT & MARKING GUIDELINES
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Working on you report, you are expected to complete
the following steps:
✓ Select a service organisation of your choice, collect
ackground information (via annual reports, web, etc.)
✓ Critically evaluate its existing service operations and
their impact on product offerings, strategy, and
approaches to customers
✓ Identify 2-3 main quality gaps/problems/challenges
✓ Using the information above, make recommendations
(i.e. action plans) to improve its service operations
quality and competitiveness.
✓ Support your recommendations with theoretical
frameworks and examples.
*Submit your report via Turnitin.
*Examples of service firms may include (but not limited
to): medical clinics, health care providers, call centres,
etail stores, schools and universities, hotels, child care
providers, financial services, banks, etc.
*For in-text citation and referencing style you need to
follow the ICMS Style Guide XXXXXXXXXXon the Moodle.
Readings for the assessment
(instructions where they can be
found e.g. MyAthens database,
Moodle etc.)
✓ Lecture notes (Moodle)
✓ Prescribed textbook and recommended readings
(Subject Outline)
✓ MyAthens (EBSCO Discovery) database
Grading Criteria / Ru
ic The core dimensions for assessment of this report are:
➢ Clarity and consistency of discussion (facts, findings,
and recommendations should be presented clearly)
➢ Depth and
eadth of theoretical and conceptual
analysis (application of theories must be justified).
➢ Synthesis of ideas and relevance to practice
(recommendations must be based on relevant
operations management theories and lead to
improvement of discussed operations)
➢ Structure of the report must be clear and logical.
Refer to the marking ru
ic for details