Consider the three major categories of new products: “really new” products (ones that create new...

Question

Consider the three major categories of new products: “really new” products (ones that create new product categories like iTunes for digital music), new products in existing product categories, and line extensions which are just new varieties of existing products (such as new flavors). How does the job of the marketing manager differ for these three kinds of new products? How does a marketing manager forecast product demand each of these categories?

David · Accepted Answer

Discussion:
Discussion:
Consider the three major categories of new products: “really new” products (ones that create new product categories like iTunes for digital music), new products in existing product categories, and line extensions which are just new varieties of existing products (such as new flavours). How does the job of the marketing manager differ for these three kinds of new products? How does a marketing manager forecast product demand each of these categories?
Response:
Basically Marketing manager is concerned with communicating the product value to the prospective customer/customer market.

Consider the three major categories of new products: “really new” products (ones that create new product categories like iTunes for digital music), new products in existing product categories, and...

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