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Consider the three major categories of new products: “really new” products (ones that create new product categories like iTunes for digital music), new products in existing product categories, and...

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Consider the three major categories of new products: “really new” products (ones that create new product categories like iTunes for digital music), new products in existing product categories, and line extensions which are just new varieties of existing products (such as new flavors). How does the job of the marketing manager differ for these three kinds of new products? How does a marketing manager forecast product demand each of these categories?
Answered 17 days AfterDec 07, 2017

Solution

David answered on Dec 25 2017
33 Votes
Discussion:
Discussion:
Consider the three major categories of new products: “really new” products (ones that create new product categories like iTunes for digital music), new products in existing product categories, and line extensions which are just new varieties of existing products (such as new flavours). How does the job of the marketing manager differ for these three kinds of new products? How does a marketing manager forecast product demand each of these categories?
Response:
Basically Marketing manager is concerned with communicating the product value to the prospective custome
customer market. However the exact function of the manager will vary...
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