Company Name: FluroSat
Assessment 2
Idea Generation
Task Description:
The objective of this individual assessment submission is to learn how to develop a business idea, complemented by
ainstorming and leveraging the insights and skillsets of others. Assessment comprises two parts: Please submit a 5-page
iefing paper of your business idea, its essential business model components, and aspects that will influence its success. A business model canvass can be included as an appendix.
The second part of the assessment is how constructively and collaboratively you have worked with others during the workshops scheduled for Assessment 2.
The assessment criteria for both components are detailed below.
Assessment Due Date:
Week 8 Friday (2 May XXXXXXXXXX:00 pm AEST
Referencing Style:
American Psychological Association (APA)
Submission Instructions:
Please submit online via Moodle
Return Date to Students:
Week 10 Friday (18 May 2018)
Result and remarks will be available in Moodle through Feedback Studio. Please click on the blue Pencil to access feedback.
Weighting:
30%
Assessment Criteria:
Business Idea:
1. Effective explanation of the custome
market problem that needs solving and/or the reason the innovation is required. (10%)
2. Persuasive argument of the benefits to be generated by the idea (10%)
3. Discussion of the proposed business model (15%)
4. Critical success factors to be managed during execution of the idea (15%)
5. Evaluation of the feasibility of the idea (10%)
6. Quality of written submission, referencing (10%)
Quality of contribution and collaboration
1. Individual student has demonstrated they worked productively in the team, including the ability to
ainstorm with others to generate a viable idea set and to solve project problems collaboratively (10%)
2. Evidence that the individual student has helped the group reach consensus on the most viable idea to take forward for Assessment 3 (10%)
3. Evidence that the individual student has been proactive in ensuring the the successful completion of the portfolio of materials for the pitch in Assessment 3 (10%)
Learning Outcomes Assessed:
· Investigate cases of disruptive innovation in different business and social contexts by applying lean entrepreneurship principles
· Develop ideas using conceptualisation frameworks, innovation personas and horizon thinking in different business and social contexts
· Demonstrate an understanding of and apply the stages of the innovation process, including learn how to forecast the success and market diffusion of your innovation using business model design logic
Graduate Attributes:
· Knowledge
· Communication
· Cognitive, technical and creative skills
· Research
· Self-management
· Ethical and Professional Responsibility
· Leadership
MGMT20143: Marking Ru
ic
Assessment 2: Idea Generation
Unit code and name
MGMT20143: Think Big
Student ID and name
Key Criteria
High Distinction
(85-100%)
Distinction
XXXXXXXXXX%)
Credit
(65 – 74%)
Pass
50 – 64%)
Fail
(below 50%)
Problem Identification: 10%
Entrepreneurial problem that needs solving and/or the reason the innovation is required is effectively explained in the Introduction
Exemplary and succinct explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required.
Very sound and succinct explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required.
A credible explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required.
A very general explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required.
Poor or limited explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required.
Benefits Generated: 10%
Persuasive argument of the benefits to be generated by the idea.
Exemplary and highly persuasive argument of the benefits to be generated by the idea.
Very sound and persuasive argument of the benefits to be generated by the idea.
A credible argument of the benefits to be generated by the idea.
Rudimentary argument of the benefits to be generated by the idea.
Poor or limited argument of the benefits to be generated by the idea.
Proposed Business Model: 15%
Discussion of the proposed business model
Exemplary and detailed discussion of the nine building blocks in the proposed business model.
Very good explanation and discussion of the nine building blocks in the proposed business model.
A credible explanation and discussion of the nine building blocks in the proposed business model.
Rudimentary explanation and discussion of the nine building blocks in the proposed business model.
General failure to discuss the nine building blocks in the proposed business model.
Critical Success Factors: 15%
Critical success factors to be managed during execution of the idea.
Exemplary identification and very detailed discussion of the critical success factors to be managed during execution of the idea.
Very good identification and detailed discussion of the critical success factors to be managed during execution of the idea.
A credible identification and satisfactory discussion of the critical success factors to be managed during execution of the idea.
Rudimentary identification and basic discussion of the critical success factors to be managed during execution of the idea.
General failure to identify and discuss any of the critical success factors to be managed during execution of the idea.
Evaluation of Feasibility: 10%
Evaluation of the feasibility of the idea
Exemplary and detailed evaluation of the feasibility of the idea. Very compelling.
Very good detailed evaluation of the feasibility of the idea. Quite compelling.
A credible evaluation of the feasibility of the idea. Somewhat compelling.
Very basic evaluation of the feasibility of the idea. Not compelling.
No or limited evaluation of the feasibility of the idea. Underwhelming.
Quality of written submission: 10%
Quality of writing, grammar, APA referencing, following business report format
An exceptionally well-written business report, good flow of ideas, no spelling or grammatical mistakes, presented in the required format, and accurate use of APA referencing format.
Very good business report, with sound flow of ideas, no spelling or grammatical mistakes, follows required format, and is generally accurate in application of APA referencing format.
A credible business report, with reasonably good flow of ideas, follows the required format, minor spelling and grammatical mistakes, some e
ors in APA formatting.
Submission covers the assessment tasks, general endeavour to follow business report format, perhaps some spelling and grammatical mistakes, and APA referencing generally co
ect.
General failure to address assessment tasks, no or poor effort with business report format, frequent spelling and grammatical mistakes, poor application of APA referencing format.
Contribution to the team: 10%
Individual student has demonstrated they worked productively in the team, including
ainstorming with others to generate a viable set of ideas and to solve problems collaboratively.
Superior team and collaborative skills demonstrated, including an ability to identify good ideas and solve difficult problems by working with others.
Very good team and collaborative skills demonstrated, including an ability to identify good ideas by working with others.
Good team and collaborative skills demonstrated.
Satisfactory team and collaborative skills demonstrated.
Poor team and collaborative skills demonstrated.
Achieving Group Consensus: 10%
Evidence that the individual student has helped the group reach consensus on the most viable idea to take forward for Assessment 3.
Substantial evidence that the individual student has used a variety of approaches that have helped the group reach consensus on the most viable idea to take forward for Assessment 3.
Very strong evidence that the individual student has been instrumental in helping the group reach consensus on the most viable idea to take forward.
The individual student has provided constructive input to help the group reach consensus on the most viable idea to take forward.
Satisfactory effort was provided by the individual student to work toward group consensus.
Little evidence of any constructive effort by the individual student to work toward group consensus.
Portfolio of Materials: 10%
Evidence that the individual student has been proactive in ensuring the successful completion of the portfolio of materials for the pitch in Assessment 3.
Substantial evidence that the individual student has been proactive in ensuring the successful completion of the portfolio of materials for the pitch in Assessment 3.
Very strong evidence that the individual student has been proactive in ensuring the successful completion of the portfolio of materials for the pitch in Assessment 3.
The individual student has been reasonably proactive in ensuring the successful completion of the portfolio of materials for the pitch in Assessment 3.
The individual student has provided basic effort to ensure the successful completion of the portfolio of materials for the pitch in Assessment 3.
The individual student has not provided any meaningful effort to ensure the successful completion of the portfolio of materials for the pitch in Assessment 3.
LATE ASSESSMENT PENALTY
For each day, or part thereof, a penalty of 5% out of 100% will be deducted from the work submitted. Submitting an inco
ect file is not excused from the penalty.
EXCEEDS WORD-LIMIT
A penalty of 5% for every 100 words will apply for submissions that exceed five pages (12pt font 1.5 line spacing) (+10%)
MGMT20143: Marking Ru
ic
Assessment 2: Part 2: Quality of Contribution and Collaboration
Unit code and name
MGMT20143: Think Big
Your name and ID
Name of team member you are evaluating
Key Criteria
High Distinction
(8.5-10%)
Distinction
(7.5 – 8.4%)
Credit
(6.5 – 7.4%)
Pass
5 – 6.4%)
Fail
(below 5%)
Contribution to the team:
Score out of 10%: _______
Your team member ( ___________ ) has demonstrated they worked productively in the team, including
ainstorming with others to generate a viable set of ideas and to solve problems collaboratively.
Superior team and collaborative skills demonstrated, including an ability to identify good ideas and solve difficult problems by working with others.
Very good team and collaborative skills demonstrated, including an ability to identify good ideas by working with others.
Good team and collaborative skills demonstrated.
Satisfactory team and collaborative skills demonstrated.
Poor team and collaborative skills demonstrated.
Achieving Group Consensus:
Score out of 10%: _______
Evidence that team member ( ___________ ) has helped the group reach consensus on the most viable idea to take forward for Assessment 3.
Substantial evidence that the individual student has used a variety of approaches that have helped the group reach consensus on the most viable idea to take forward for Assessment 3.
Very strong evidence that the individual student has been instrumental in helping the group reach consensus on the most viable idea to take forward.
The individual student has provided constructive input to help the group reach consensus on the most viable idea to take forward.
Satisfactory effort was provided by the individual student to work toward group consensus.
Little evidence of any constructive effort by the individual student to work toward group consensus.
Portfolio of Materials:
Score out of 10%: _______
Evidence that team member ( ___________ ) has been proactive in ensuring the successful completion of the portfolio of materials for the pitch in Assessment 3.
Substantial evidence that the individual student has been proactive in ensuring the successful completion of the portfolio of materials for the pitch in Assessment 3.
Very strong evidence that the individual student has been proactive in ensuring the successful completion of the portfolio of materials for the pitch in Assessment 3.
The individual student has