HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
HC2022 Marketing Research Group Assignment
Assessment Details and Submission Guidelines
Trimester T2 2019
Unit Code HC2022
Unit Title Marketing Research
Assessment Type Group Report and Presentation
Assessment Title Group Report and Presentation
Purpose of the
assessment (with ULO
Mapping)
1/ Integrate theoretical and practical knowledge of Marketing Research in the context
of marketing-related business decisions
2/ Analyse business problems/opportunities using their Market Research skills and
develop appropriate strategies to achieve a competitive advantage.
3/ Evaluate alternative Marketing Research methodologies, select the appropriate
methodology and apply it to generate valuable insights into marketing-related business
decisions.
Weight Group report 20%
Group presentation 10%
Total Marks 30
Word limit Report: 2500 words
Presentation: 10 minutes
Due Date XXXXXXXXXXGroup report: Week 10
Group presentations: week 8 and 9
Submission
Guidelines
• All work must be submitted on Blackboard by the due date along with a completed
Assignment Cover Page.
• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm
margins on all four sides of your page with appropriate section headings and page
numbers.
• Reference sources must be cited in the text of the report, and listed appropriately
at the end in a reference list using Harvard referencing style.
Page 2 of 4
HC2022 Marketing Research
Assignment Specifications
Purpose:
Student will gain experience in applying the marketing research process and provide
ecommendations on designing primary data collection methods.
This assignment follows on from the individual assignment:
SKY HIGH Real Estate Developers has decided that they want to reduce the level of uncertainty in
the future real estate development projects. They have asked you to provide some
ecommendations on the following:
1. How they should conduct the research (collection method)?
2. A design on one survey collection method (eg. Design a questionnaire or interview etc.)
3. Who they should focus their research on (who is the target population)?
4. How can they maximise the accuracy of the samples that will be researched (sample size
and method)?
Your recommendations all need to be justified with sound academic theory and can also be backed
up by citing other industry examples of similar research.
Assignment Structure should be as the following:
1. Introduction
Introduce the main problem and areas of recommendations
2. Collection method
Consider what collection methods will be best suited to SKY HIGH Real Estate Developers. Be sure to
justify your recommendations using cited academic theory.
2. Survey Design
Here, you need to design one of your recommended collection methods (eg. You actually need to
create a questionnaire, interview questions etc. Be sure to justify your recommendations using cited
academic theory.
3. Target Population
Identify the most appropriate target audience for the research. Be sure to justify your
ecommendations using cited academic theory.
4. Sample size and method
Recommend the most appropriate sample size and method for the research to ensure accuracy. Be
sure to justify your recommendations using cited academic theory.
5. Conclusion
Provide a summary of your recommendations
References
Page 3 of 4
HC2022 Marketing Research
Marking criteria
Marking criteria Weighting
Report
Collection method and survey design 5
Target population and sampling 5
Shows knowledge of relevant theory 5
Overall presentation and referencing 5
Sub-total 20
Presentation
Collection method and survey design 3
Target population and sampling 3
Shows knowledge of relevant theory 2
Team cohesion and overall presentation professionalism
2
Sub-total 10
TOTAL Weight 30%
Assessment Feedback to the Student:
Page 4 of 4
HC2022 Marketing Research
Marking Ru
ic
Report
Excellent Very Good Good Satisfactory Unsatisfactory
Collection method and
survey design
Collection method and
survey design are very
elevant and well
justified
Collection method
and survey design
are relevant and
well justified
Collection method
and survey design
are somewhat
elevant and
justified
Collection method
and survey design
are somewhat
elevant and
justified, but with
some e
ors
Collection method and
survey design are not
elevant and not justified
Target population and
sampling
Target population and
sampling
ecommendations are
very relevant and well
justified
Target population
and sampling
ecommendations
are relevant and
well justified
Target population
and sampling
ecommendations
are somewhat
elevant and
justified
Target population
and sampling
ecommendations
are somewhat
elevant and
justified, but with
some e
ors
Target population and
sampling
ecommendations are not
elevant and not justified
3. Shows knowledge of
elevant theory
A deep knowledge of
the theory shown
Good knowledge of
the theory shown
Some knowledge of
the theory shown
Knowledge of the
theory shown at
times
Little to no knowledge of
the theory shown
4. Overall presentation and
eferencing
Presentation and
eferencing are at a
high standard
Presentation and
eferencing are at a
high-medium
standard
Presentation and
eferencing are at a
medium standard
Presentation and
eferencing could be
improved
Presentation and
eferencing are at a low
standard
Presentation
Excellent Very Good Good Satisfactory Unsatisfactory
Collection method and
survey design
Collection method and
survey design are very
elevant and well
justified
Collection method
and survey design
are relevant and
well justified
Collection method
and survey design
are somewhat
elevant and
justified
Collection method
and survey design
are somewhat
elevant and
justified, but with
some e
ors
Collection method and
survey design are not
elevant and not justified
Target population and
sampling
Target population and
sampling
ecommendations are
very relevant and well
justified
Target population
and sampling
ecommendations
are relevant and
well justified
Target population
and sampling
ecommendations
are somewhat
elevant and
justified
Target population
and sampling
ecommendations
are somewhat
elevant and
justified, but with
some e
ors
Target population and
sampling
ecommendations are not
elevant and not justified
Shows knowledge of
elevant theory
A deep knowledge of
the theory shown
Good knowledge
of the theory
shown
Some knowledge
of the theory
shown
Knowledge of the
theory shown at
times
Little to no knowledge
of the theory shown
Team cohesion and
overall presentation
professionalism
The presentation is
cohesive very
professionally
presented
The presentation
is mostly cohesive
professionally
presented
The presentation
is somewhat
cohesive
professionally
presented
The presentation
is cohesive
professionally
presented at
times
The presentation is not
cohesive professionally
presented