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HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HC2022 Marketing Research Group Assignment Assessment Details and Submission Guidelines Trimester T2 2019 Unit Code HC2022 Unit Title Marketing Research...

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HOLMES INSTITUTE

FACULTY OF
HIGHER EDUCATION


HC2022 Marketing Research Group Assignment

Assessment Details and Submission Guidelines
Trimester T2 2019
Unit Code HC2022
Unit Title Marketing Research
Assessment Type Group Report and Presentation
Assessment Title Group Report and Presentation
Purpose of the
assessment (with ULO
Mapping)
1/ Integrate theoretical and practical knowledge of Marketing Research in the context
of marketing-related business decisions
2/ Analyse business problems/opportunities using their Market Research skills and
develop appropriate strategies to achieve a competitive advantage.
3/ Evaluate alternative Marketing Research methodologies, select the appropriate
methodology and apply it to generate valuable insights into marketing-related business
decisions.
Weight Group report 20%
Group presentation 10%
Total Marks 30
Word limit Report: 2500 words
Presentation: 10 minutes
Due Date XXXXXXXXXXGroup report: Week 10
Group presentations: week 8 and 9
Submission
Guidelines
• All work must be submitted on Blackboard by the due date along with a completed
Assignment Cover Page.
• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm
margins on all four sides of your page with appropriate section headings and page
numbers.
• Reference sources must be cited in the text of the report, and listed appropriately
at the end in a reference list using Harvard referencing style.






Page 2 of 4
HC2022 Marketing Research


Assignment Specifications
Purpose:
Student will gain experience in applying the marketing research process and provide
ecommendations on designing primary data collection methods.

This assignment follows on from the individual assignment:
SKY HIGH Real Estate Developers has decided that they want to reduce the level of uncertainty in
the future real estate development projects. They have asked you to provide some
ecommendations on the following:
1. How they should conduct the research (collection method)?
2. A design on one survey collection method (eg. Design a questionnaire or interview etc.)
3. Who they should focus their research on (who is the target population)?
4. How can they maximise the accuracy of the samples that will be researched (sample size
and method)?

Your recommendations all need to be justified with sound academic theory and can also be backed
up by citing other industry examples of similar research.

Assignment Structure should be as the following:


1. Introduction
Introduce the main problem and areas of recommendations
2. Collection method
Consider what collection methods will be best suited to SKY HIGH Real Estate Developers. Be sure to
justify your recommendations using cited academic theory.
2. Survey Design
Here, you need to design one of your recommended collection methods (eg. You actually need to
create a questionnaire, interview questions etc. Be sure to justify your recommendations using cited
academic theory.
3. Target Population
Identify the most appropriate target audience for the research. Be sure to justify your
ecommendations using cited academic theory.
4. Sample size and method
Recommend the most appropriate sample size and method for the research to ensure accuracy. Be
sure to justify your recommendations using cited academic theory.
5. Conclusion
Provide a summary of your recommendations
References


Page 3 of 4
HC2022 Marketing Research
Marking criteria

Marking criteria Weighting
Report
Collection method and survey design 5
Target population and sampling 5
Shows knowledge of relevant theory 5
Overall presentation and referencing 5
Sub-total 20
Presentation
Collection method and survey design 3
Target population and sampling 3
Shows knowledge of relevant theory 2
Team cohesion and overall presentation professionalism

2
Sub-total 10
TOTAL Weight 30%

Assessment Feedback to the Student:



























Page 4 of 4
HC2022 Marketing Research
Marking Ru
ic
Report

Excellent Very Good Good Satisfactory Unsatisfactory

Collection method and
survey design
Collection method and
survey design are very
elevant and well
justified
Collection method
and survey design
are relevant and
well justified
Collection method
and survey design
are somewhat
elevant and
justified
Collection method
and survey design
are somewhat
elevant and
justified, but with
some e
ors
Collection method and
survey design are not
elevant and not justified
Target population and
sampling
Target population and
sampling
ecommendations are
very relevant and well
justified
Target population
and sampling
ecommendations
are relevant and
well justified
Target population
and sampling
ecommendations
are somewhat
elevant and
justified
Target population
and sampling
ecommendations
are somewhat
elevant and
justified, but with
some e
ors
Target population and
sampling
ecommendations are not
elevant and not justified
3. Shows knowledge of
elevant theory
A deep knowledge of
the theory shown
Good knowledge of
the theory shown
Some knowledge of
the theory shown
Knowledge of the
theory shown at
times
Little to no knowledge of
the theory shown
4. Overall presentation and
eferencing
Presentation and
eferencing are at a
high standard
Presentation and
eferencing are at a
high-medium
standard
Presentation and
eferencing are at a
medium standard
Presentation and
eferencing could be
improved
Presentation and
eferencing are at a low
standard

Presentation

Excellent Very Good Good Satisfactory Unsatisfactory

Collection method and
survey design
Collection method and
survey design are very
elevant and well
justified
Collection method
and survey design
are relevant and
well justified
Collection method
and survey design
are somewhat
elevant and
justified
Collection method
and survey design
are somewhat
elevant and
justified, but with
some e
ors
Collection method and
survey design are not
elevant and not justified
Target population and
sampling
Target population and
sampling
ecommendations are
very relevant and well
justified
Target population
and sampling
ecommendations
are relevant and
well justified
Target population
and sampling
ecommendations
are somewhat
elevant and
justified
Target population
and sampling
ecommendations
are somewhat
elevant and
justified, but with
some e
ors
Target population and
sampling
ecommendations are not
elevant and not justified
Shows knowledge of
elevant theory
A deep knowledge of
the theory shown
Good knowledge
of the theory
shown
Some knowledge
of the theory
shown
Knowledge of the
theory shown at
times
Little to no knowledge
of the theory shown
Team cohesion and
overall presentation
professionalism
The presentation is
cohesive very
professionally
presented
The presentation
is mostly cohesive
professionally
presented
The presentation
is somewhat
cohesive
professionally
presented
The presentation
is cohesive
professionally
presented at
times
The presentation is not
cohesive professionally
presented
Answered Same DaySep 09, 2021

Solution

Kuldeep answered on Sep 14 2021
55 Votes
Research Methodology
Real Estate Developers
Research Methodology
Student Name:
University Name:
Unit Name:
Date:
Contents
Introduction    3
Introduce the main problem and areas of recommendations    3
Collection method    4
Survey Design    5
Target Population    6
Sample size and method    6
Conclusion    6
References    9
Introduction
Introduce the main problem and areas of recommendations
Sky High Real Estate Developers has decided they want to reduce the level of uncertainty in future real estate development projects. From time to time, the nature of investment in real estate by organizations and multinational investors has been mainly focused on direct real estate assets; Because of the potential and the benefits of a large return. While real estate investment is determined both at the time and place, and it has a significant share of capital investment, the ability to provide expected returns to investors is subject to sources that influence uncertainty on expectations. Real Estate Development (RED) can be termed as an entrepreneurial activity that involves some degree of risk and uncertainty (Cheng, Clark and Womack, 2019). In other words, it can be said that risk and uncertainty are an integral part of the investment decision, and the success or failure of the red judgment decision depends on the assessment and management of the underlying risk or uncertainty. Recent developments in real estate business have exace
ated the problem of risk as well as uncertainty in RED, and have increased investor and market sophistication. Given the increasing intelligence of investors and the degree of risk and uncertainty in the real estate market, RED decisions are becoming more complex than the "yes or no" decision criteria. The natural ability to make new decisions at any time for the life of the investor reflects the realities of the present, which are uncertain by their very nature (Geltner, Kumar and Van de Minne, 2018). Evidence from previous studies has shown that traditional methods were not used long ago due to the i
eversible nature of red, the presence of uncertainty, and incomplete information. In addition, the authors postulate that traditional approaches do not always involve realistic valuation of the RED ' stable status, acceptance or rejection of rules, and do not consider other potential investment opportunities in the future.
In second task, approach of the experimental study is selected because this method is used to analyze relation between the independent variables as well as one dependent variable. Allows the study of the model's input variables and actual option values ​​as this method adapts to the research objectives. Then, knowledge of model's specificity can be reducing from study. The case study in this context does not make sense as described by Collis and Hussey in their study of the theory of finding a single event in natural phenomena. This leads to a fine case study fine which has all the necessary inputs.
Collection method
The economic, physical, and political environment, among others, in which Red is located, is subject to the effects that introduce uncertainty at the root of all Red activity. Partners also play a role in influencing the RED in this environment. Therefore, the uncertainty in RED can take different forms and arise from different sources. However, while probability can be used to express the types of uncertainty, the laws of probability cannot be equally applied to all forms of uncertainty (Wolny, 2016). The laws of probability are usually satisfied on the basis of intuitive judgment, especially when the external source is evaluated in the distribution mode. Qualitative research is a great tool for research because it is rich, in-depth study of a relatively focused area. Qualitative approaches seek insight and deep understanding of people's worlds - this is an approach adopt for this research project when we are studying the business of the recession moreover the methods in which it can survive.
Qualitative data can be refe
ed to as 'iterative', meaning that it considers analysis to be a developmental process in which stages of data analysis and data collection are interconnected - rather than one-to-one analysis. Therefore, qualitative research is type of research in which the literature shows that as each economic decline is different; management and strategies methods are constantly changing to adapt the data (Yao and Pretorius, 2014). In qualitative research - that, understands object and collecting data and information that will emerge theories, this will be gather from research. Data publicly available on the company have also been collected to ensure the validity of data provided in the interview. Data will be collected through the interviews, writing and transcripts, notes were also made during the interviews, which could not be taken through physical reactions and recordings through the main language. The semi-structured interviews will be based around my research queries, which answered topics for discussion topics based on literature review, the interviewer had the opportunity to speak freely around the questions and, if they believed, the opportunity to elaborate on some answers (Źróbek-Różańska and Zielińska-Szczepkowska, 2014).
Survey Design
A research design/framework is created as follows; The primary part involves research on background of business throughout the document analysis; second part is the document analysis of the financial...
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