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Assessment 2A (Report Outline and Resource Analysis) 1000 word Topic: implementing a digital communication strategy in an organization. (A. Using Social Media in the workplace to communicate) Report...

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Assessment 2A (Report Outline and Resource Analysis) 1000 word
Topic: implementing a digital communication strategy in an organization.
(A. Using Social Media in the workplace to communicate)
Report outline (only tells the reader only what to expect from the report)
The Resource Analysis list some useful resources for the report to be used (for written report) indicate their reliability.
Introduction
Background of the issue
Topic of the report
Purpose of the report
Intended audience (who will read the report?)
Background of the organization
Type of communications strategy you have chosen to implement
Body
List the main sections or headings to be included in the discussion section of your report
Find 4 research sources that will be useful for completing the Assessment2B report. Two of the research sources must be from reliable academic sources, such as academic journals. The other two sources can come from media sites, books, magazines, websites, youtube or Tedtalks
1. A Brief summary of which each resource, justifying why it is relevant to the topic of your report
Provide the following for each resource in turn:
1. Name of the resources (e.g 21st century communication)
2. Type of resource (e.g. website, article, video)
3. Evaluate the reliability of each resource by applying the five reliability tests
Conclusion: explain what questions will be answered in the conclusion of the report (but don’t provide the answers)
Recommendations: Recommendations are advice about what to do next in order to improve or solve problems, outline what problems or types of improvements will be addressed in your report recommendations (but don’t give any recommendations)
Reference list – include references to all four sources of research information in the APA 6th ed style.
Assessment Attributes
Report outline format
Proposed report content
Research
Summarizing resources
Reliablity test
Referancing.
My Drift report

Executive summary
The Internet based digital communication technologies has changed the way we communicate. Unlike traditional communication tools such as print newsletter, mail, radio and TV, the new digital communication platform has impacted and changed how people sent messages and share information. Now many organizations starting to implement and take opportunities presented by new digital communications and by the usages of social media platforms in particular.
The shift to digital communication has changed the way the people interact, find, share and discuss information and has opened up whole new models for engagement and participation. People now expect to be able to receive and discover up to date information instantly. Online platform and social media opposed to traditional methods such as table meeting or international telephone call meeting, the new digital communication can improves efficiencies in the workplace communication, because wireless internet, smart phones, tablet computers also become widespread amongst people and now its norm to access and share information from each other to overcome boundaries and save times in communications.
Adopting a new digital communication technology allows employees to share work related information such as cu
ent or new ideas and positive news but on the other hand there are some draw backs as employees can get distractions by over usage and may used unintended ways which can impact their job in negative ways. Freedom of speech requires responsibilities and companies need to emphasis its policies of right usages.
The purpose of this report is to outline how implementing a social media communication tools in the workplace can impact the organization. The report will provide guidance to the managing director of organization about pro and cons of using Social Media in the workplace.
4 Research Sources
1. The Impact of Social Media in the Workplace (academic journals)
http:
digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1205&context=sferc
2. Social Media and Productivity in the Workplace: Challenges and Constraints (academic journals)
http:
citeseerx.ist.psu.edu/viewdoc/download?doi= XXXXXXXXXX&rep=rep1&type=pdf
3. Digital Communication in The workplace is no longer optional?)
https:
www.fo
es.com/sites/chriscancialosi/2016/08/01/digital-communication-in-the-workplace-is-no-longer-optional/#449e0ef446de
4. Why social media policy is important for your organization?
https:
www.socialmediatoday.com/content/why-social-media-policy-important-your-business
https:
log.microfocus.com/social-media-in-the-workplace-benefits-and-growth
According to the Proskauer global survey 90% of companies now use media for business purposes. The majority of companies use social media for activities such as marketing, customer services. However not all companies openly em
ace using a social media. According to Osterman Research there some negative reason for this there is a fairly widespread perception that social media are used by employees to waste time in non productive work
Introduction
Background of the issue
Topic of the report
Purpose of the report
Intended audience (who will read the report?)
Background of the organization
Type of communications strategy you have chosen to implement
Body
List the main sections or headings to be included in the discussion section of your report
Find 4 research sources that will be useful for completing the Assessment2B report. Two of the research sources must be from reliable academic sources, such as academic journals. The other two sources can come from media sites, books, magazines, websites, youtube or Tedtalks
Provide the following for each resource in turn:
4. Name of the resources (e.g 21st century communication)
5. Type of resource (e.g. website, article, video)
6. Evaluate the reliability of each resource by applying the five reliability tests
Conclusion: explain what questions will be answered in the conclusion of the report (but don’t provide the answers)
Recommendations: Recommendations are advice about what to do next in order to improve or solve problems, outline what problems or types of improvements will be addressed in your report recommendations (but don’t give any recommendations)
https:
www.fo
es.com/sites/chriscancialosi/2016/08/01/digital-communication-in-the-workplace-is-no-longer-optional/#2e7b089646de
Introduction
With the exponential growth in the world of social media it has changed the ways people communicate, share information and build relationship with each other, especially with interactive dialogue features now readers, viewers and listeners can participate to create and development of content. More companies are beginning to realize that one way communication methods is things in the past. Employees who feel as they are being listened to are more likely to stay with their employers and increase their motivation and improve work performance. (Solar, 2018)
https:
getbambu.com
log/workplace-communication
https:
workology.com/5-benefits-of-social-networks-at-work
https:
www.bizeez.com/the-importance-of-a-social-media-workplace-policy
https:
www.fo
es.com/sites/jeannemeiste
2013/04/18/want-to-be-a-more-productive-employee-get-on-social-networks/#158478ca753d
https:
theolsongroup.com/5-reasons-social-media-workplace-can-help-employees
https:
www.criminalwatchdog.com
esources/workplace-culture/why-social-media-in-workplace-is-good
Implementing a digital communication strategy in an organization
https:
log.hrcloud.com/the-benefits-of-social-media-networking-at-work
There are many benefits to using a social media in the organization. Such as improved communication within the company, promotion of the company
and, recruiting a new staff, and better customer service. A study by McKinsey Global Institute discovered that while 72 percent of companies are using social media most are not using to its fullest potential. According to this research if companies were to fully implement social media use they could improve employee productivity by 20 to 25 percent.
Discussion
2. A Brief summary of which each resource, justifying why it is relevant to the topic of your report
Conclusion
https:
www.workplacelawandstrategy.com.au/2014/02/social-media-in-the-workplace-the-good-and-the-bad
https:
log.microfocus.com/social-media-in-the-workplace-benefits-and-growth
The use of social media in the workplace or the implementation of social media networking site can provide a variety of benefits such as
1. Productivity increase
2. Collaboration
3. Retention
4. Intelligence
Recommendations (APA6th ed style)
https:
hiring.monster.ca/h
hr-best-practices/workforce-management/improving-employee-relations/workplace-social-media-policy.aspx
Glossary
References
Answered Same Day Jul 22, 2020

Solution

Akansha answered on Jul 23 2020
137 Votes
Running head: Digital communication strategy
Digital communication strategy
Implementing a digital communication strategy in an organization
Student Name
University Name
Unit Name
Unit Code
Executive Summary
To get more from organizations communication efforts every organization has to identify what they want to accomplish and which strategy and tools organizations would use for this. Organizations digital strategy must be a part of the organization’s communication strategy or plan. If organizations don’t have anyone, they must consider the developing one. This report highlights how the organization will use Social Media in the workplace to communicate.
Contents
Introduction    4
Background of the issue    4
Topic of the report    4
Purpose of the report    4
Intended audience    5
Background of the organization    5
Type of communications strategy you have chosen to implement    5
Digital communication strategy    6
Sources    6
Readability Test:    6
Readability Test:    7
Readability Test:    8
Readability Test:    8
Recommendations    9
Conclusion    9
References    10
Introduction
Since its first appearance on the Internet, Socialmedia has been completely in a growth mode and is evolving with new business and social applications. Different organizations now view this platform as a technology platform as a mode of targeting existing and potential clients or customers of diverse demographics and ages. This study includes a strategy to implementing a digital communication strategy in an organization
Background of the issue
While the company is slowly adopting the concept of social media as a very effective strategic tool for internal and external communication, it is clear that the company's need to accurately portray the ideas of its communication strategy which is based on their business type. Organization needs an effective communication strategy which helps organization to easily communicate both internally as well as externally.
Topic of the report
Social media is nowadays become a global phenomenon and continues to grow. Organizations must recognize that social media involves all parts of their organization (Cochrane & Antonczak, 2014). If employees use social media as a form of communication for discovering and providing work-related information, implementing social media as an organization's communication strategy will help employees easily communicate with each other within the organization. Social media in the workplace is another way for workers to find work-related information or discover new information they can apply at work.
Purpose of the report
The purpose of this report is to outline how implementing a social media communication tools in the workplace can impact the organization. The report will provide guidance to the managing director of organization about implementing social media in the workplace.
Intended audience
Indented audience of this report will be all personnel who are responsible for the implementation of social media at workplace or the approval of such strategy - should read and understand this document. ABC organization’s CEO, employees, stakeholders, managers and supervisors will be intended audience for the report.
Background of the organization
ABC organization is multinational retailing organizations with number of small retailing store in different cities. ABC organization face issue while communicating with employees within the headquarter office and also to communicate with employees of different stores. ABC organization believes Companies that implement internal or external communication platforms see several advantages in terms of profit. Communication platforms help make decisions faster, collaborate on projects more easily, and provide better recognition for those who do well. Hence organization is looking for a suitable strategy to...
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