BSBPMG634
Facilitate Stakeholder Engagement
Task 3
Student name:
DAN number:
(List out all your stakeholders in the table below which you should get from the “Step 1. Identify your stakeholders”, section in Assessment Task 1, and add extra columns if needed. For each stakeholder identify based on your own interpretations what engagement level they are displaying for the project cu
ently with the term “C” for cu
ent engagement level and input it onto the table. Then identify the desired engagement level you typically want from each stakeholder and input it onto the table above as “D” for desired engagement level.)
(Once you have identified the cu
ent and desired level of engagement for each stakeholder based on your own interpretations, please explain the reasoning of why they are where they are cu
ently in terms of engagement levels and why you require them at the desired engagement levels you identified in the table and explain why there may be that gap/difference at the moment from cu
ent to desired and explain how you can decrease this gap/difference to make them closer to the desired level. You need to provide this explanation for each individual stakeholder.)
Stakeholder Engagement Assessment Matrix/Table
Stakeholders
Unaware
Resistant
Neutral
Supportive
Leading
BSBPMG634
Facilitate Stakeholder Engagement
Task 2
Student name:
DAN number:
Research and discuss on the following topics
(1000 words total required as a minimum for entire assessment)
Explain engagement models, benefits and applications
Compare forms and methods of stakeholder engagement
Utilise means, media and methods of communication
Document types and role of program stakeholders
STUDENT NAME
DAN ID
UNIT CODE
UNIT NAME
GROUP NAME
TASK 1
Key Questions
Who are the people who need to know about your change?
What are the likely concerns for each group?
How are you going to ensure they understand it?
What are the key points you need each group of people to know/understand?
How will you respond to them, to ensure you build a critical mass who support your
change?
Stakeholder Analysis
Step 1: Identify your Stakeholders
Step 2: Categorise your Stakeholders
INFLUENCE
HIGH
CONSULT
CONSULT OFTEN
LOW
INFORM
CONSULT
LOW
HIGH
ATTENTION
Key Messages
.
Channel
DEFINITION OF A ‘STAKEHOLDER’
Program/Project Name:
Stakeholder
Name/Group:
Key
interests
or stake in
the change
and
degree of
impact (H,
M or L?)
Level of
influence
over the
change (H,
M or L?)
Present
attitude to
the change
(in favour
or
opposed?)
Stakeholder
management
strategies
Key points for
Stakeholder
Engagement
and
Management
Plan
e.g.
Program/Project
Board
Interest
High
Impact
Medium
High
Favou
Consult and
keep
informed
Two-way engagement essential
Impacted
Business Users
Interest
High
Impact
High
M
Opposed
Consult, involve and support
Two-way engagement and close support essential
Suppliers
Interest Low
Impact
Low
L
Neutral
Keep informed
One-way communication
External customers
Interest
Low
Impact
Low
L
Neutral
Keep informed
One-way communication
IT Department
Interest High
Impact
High
H
Favou
Consult and keep informed
Two-way engagement essential
Stakeholder Group
Stakeholder
Characteristics
(e.g. attitude to
change;
information
needs; time &
availability)
Anticipated
Needs /
Concerns
Key Messages
Primary Method
of Engagement
High impact
Program
Board –
sponsoring
change
Impacted
Business Users
– resistant to
change
IT Department
Regular
progress
updates and
early sight of
issues
Concerned
about new way
of working
Regular
progress
updates and
early sight of
issues
Progress
against plan
and resolution
of issues
Listening to
and
esponding to
concerns –
details of help
and support
available to
them
Progress
against plan
and technical updates
Program Board
meetings,
eports and
iefings
Face to face
iefings plus
involvement in
designing the
change
Face to face
iefings plus
involvement in
designing and
supporting the change
Medium impact
Low impact
External
Customers
Suppliers
To be kept
informed
To be kept
informed
Progress
updates
Progress
updates
News bulletins
– one-way
communication
News bulletins
– one-way
communication