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BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 1 of 5 ASSESSMENT BRIEF Subject Code and Title BIZ202: The Business Environment Assessment Presentation Individual/Group Group (3-4 Students)...

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BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 1 of 5

ASSESSMENT BRIEF
Subject Code and Title BIZ202: The Business Environment
Assessment Presentation
Individual/Group Group (3-4 Students)
Length 15 Minutes
Learning Outcomes d) Apply a relevant framework to evaluate the
macro and micro environmental influences on an
organisation.
e) Create a business case for potential growth
opportunities based on analysis of external
factors
Submission Week 11/12
Weighting 15%
Total Marks 100 marks
Context:
Businesses which do not properly address the factors in their environment which affect
them can succumb to pressures which they did not account for. Past examples of businesses
which have lost a significant portion of their revenue, or businesses which have had to close
entirely due to factors in their environment are common.
Objectives:
 Co
ectly identify a business which has made a loss or had to close due to environmental
influences outside its control
 Understand the events leading up to this loss or closure, and accurately discuss the key
factors which caused it
 Accurately apply course concepts to the key event(s) to offer an alternative path which may
have prevented the loss/closure.
 Condense findings into a relevant format suitable for presentation to a business in a
consulting environment.

Linkages between Case Study (Assessment 3) and Presentation (Assessment 4):

The business case study is a comprehensive, retrospective review of a business which
suffered a loss or closure due to environmental factors beyond its own control. This report
should be suitably structured to present on its own, but the presentation’s purpose is to
provide a more accessible and interactive medium through which to showcase the data of
BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 2 of 5

the case study, and the presentation should offer an alternative solution to the problem
discussed in the case study, with reference to strategies discussed in the subject.
Instructions:
The presentation will serve as an accessible way of collecting the information discussed in
the case study, suitable for delivery to a board or investor group.
Additionally, the presentation will also have solutions for the issues faced by the company
discussed in the case study, as well as a discussion of possible future business strategies to
enable growth through consideration of the external business environment.
 Present and display the background information and relevant environmental
challenges discussed in the case study in a way which is engaging and succinct
 Offer a range of solutions that is
oad enough to counter the major challenges
leading to the loss/closure of the business
 Offer a comprehensive strategy for future growth of the business with reference to
each of the four elements of the external business environment.
 The presentation must be co
ectly referenced using APA style
Submission Instructions:
Submit copy of Environmental Business Case Presentation in .pptx or .pdf format via the
Assessment link in the main navigation menu in BIZ202 The Business environment. One
submission per group is allowed. The Learning Facilitator will provide feedback with
eference to the criteria below via the Grade Centre in the LMS portal. Feedback can be
viewed in My Grades.
TEAM MEMBER EVALUATION FORM
Each team member should fill out the evaluation form individually and confidentially and
submit it using Team Member Evaluation Form Submission Link. The Evaluation Form is
available to download, under Assessment Information.
Be sure to include your name along with those of the other group members and rate
yourself along with the others.
Please rate each group member’s contribution to each category by providing a score of
either 0,1, 2, 3 and 4 (0 for low, 4 for high). Total your ratings. This total rating will be used
in calculating the Team work attribute mentioned in the marking ru
ic of Assessment 3 &
Assessment 4.
BIZ202_Assessment 4 Brief_Presentation_Module 6 Page 3 of 5

Also be sure to provide any additional information about the project experience relative to
group members and the assessment itself.
BIZ202_Assessment 4 Brief_Presentation_Module XXXXXXXXXXPage 4 of 5

Learning Ru
ic: Business Case
Assessment
Attributes
Fail (Unacceptable)
(0-49)
Pass
(Functional)
(50-64)
Credit
(Proficient)
(65-74)
Distinction
(Advanced)
(75-84)
High Distinction
(Exceptional)
(85-100)
Grade
Description
(Grading Scheme)
Fail grade will be
awarded if a student is
unable to demonstrate
satisfactory academic
performance in the
subject or has failed to
complete required
assessment points in
accordance with the
subject’s required
assessment points.
Pass is awarded for work
showing a satisfactory
achievement of all
learning outcomes and an
adequate understanding
of theory and application
of skills. A consistent
academic referencing
system is used and
sources are appropriately
acknowledged.
Credit is awarded for work
showing a more than
satisfactory achievement of
all learning outcomes and a
more than adequate
understanding of theory
and application of skills. A
consistent academic
eferencing system is used
and sources are
appropriately
acknowledged.
Distinction is awarded for
work of superior quality
in achieving all learning
outcomes and a superior
integration and
understanding of theory
and application of skills.
Evidence of in-depth
esearch, reading,
analysis and evaluation is
demonstrated. A
consistent academic
eferencing system is
used and sources are
appropriately
acknowledged.
High Distinction is
awarded for work of
outstanding quality in
achieving all learning
outcomes together with
outstanding integration
and understanding of
theory and application of
skills. Evidence of in‐
depth research, reading,
analysis, original and
creative thought is
demonstrated. A
consistent academic
eferencing system is
used and sources are
appropriately
acknowledged.
Growth Opportunity

40%

Create a business case for
potential growth
opportunities based on
analysis of external
environmental factors
Does not address possible
future growth of business
using frameworks and tools
from course content, or
through discussion of
external environment.
Provides relatively
oad idea
for future growth by applying
concepts and discussing four
areas of external environment.
Provides specific strategies for
potential future growth by
addressing each of the four
environmental factors
specifically.
Offers specific growth
strategies for each of the four
external environmental factors,
as well as by addressing the
oader environmental context
as a whole.
Offers insightful and novel
strategies which address each
area of the external
environment comprehensively,
as well as discussing the
oader environmental context
at length.
Framework Application

30%

Does not address selected
issues in any way.

Partially adresses issues with
Identifies certain issues
discussed in report with co
ect
methods as discussed in course
content.
Identifies all relevant issues by
applying known framework as
discussed in course content to
situation accurately.
Applies known framework
thoroughly to situation to
co
ectly identify all issues
which need to be addressed.
Applies known framework
exactly to issues discussed,
efines and extends upon this
framework to not only identify
http:
www.tua.edu.au/media/50742/a240_grading-scheme.pdf

BIZ202_Assessment 4 Brief_Presentation_Module XXXXXXXXXXPage 5 of 5

Apply a relevant
framework to evaluate the
macro and micro
environmental influences
on an organisation
inco
ect methods.
Extends upon known
framework to discuss novel
solutions to issues at hand.
cu
ent environmental issues
and influences, but speculates
on possible external influences
and environmental issues not
discussed with insight.
Team Work

20%
Places individual goals
ahead of the group
esponsibility.

Hinders the group process
and upsets the schedule.
issues.
Identifies team and individual
goals, tasks, responsibilities
and schedules Identifies team
and individual goals, tasks,
esponsibilities and schedules

Contributes to group
processes.

Works together with others
towards shared goals

Renegotiates responsibilities to
meet needed chang

Supports the team in a valuable
way.
Facilitates team development

Renegotiates responsibilities,
tasks and schedules to meet
needed change
Leads teams.

Evaluates team’s outcomes

Implements strategies for
enhancing team effectiveness
Co
ect citation of key
esources and evidence

10%

Overall structure,
appearance and
eferencing of the report
are assessed
Demonstrates inconsistent
use of good quality, credible
and relevant resources to
support and develop ideas.
Demonstrates use of credible
and relevant resources to
support and develop ideas, but
these are not always explicit or
well developed.
Demonstrates use of high quality,
credible and relevant resources
to support and develop ideas.
Demonstrates use of good
quality, credible and relevant
esources to support and
develop arguments and
statements. Shows evidence of
wide scope within the
organisation for sourcing
evidence.






Demonstrates use of high-
quality, credible and relevant
esources to support and
develop arguments and
position statements. Shows
evidence of wide scope within
and without the organisation
for sourcing evidence.
Answered Same Day May 08, 2020 BIZ 202

Solution

Sundeep answered on May 10 2020
146 Votes
The Collapse of Ansett Airline Australia
The Collapse of Ansett Airline Australia
Student Name:
Course ID:
Assessor Name:
Submission Date:
Introduction
Year of establishment: 1935
Operation Period: over 65 years
Australia’s second-leading airline
yearly turnover: over 3 billion dollars
Reality: bleeding a huge amount of 1.3 million dollars daily
15,000 people jobless when airlines shut down
final dividend paid off to prior Ansett staff members attained an overall average return of 96% in dollars
Established during the 1935, Ansett was considered as being Australia’s second-leading airline and operated for the period of over 65 years (Schneider, 2015). The company ca
ied over 14 million passengers yearly and had a yearly turnover of over 3 billion dollars by the time Ansett was positioned into administration during the year 2001.
In actuality, it was bleeding a huge amount of 1.3 million dollars daily as per parent corporation Air New Zealand (Schneider, 2015). The collapse of the Airline left around 15,000 people jobless
2
Process Flow
The customer gets the tracking number in 10 days and enters the website with this tracking number. If the website login is successful it can lead to either chat or level 1 cust agent or refund desk, if no it leads to Chat option. If the chat option is available it leads further and if no it leads to calling “800” which leads to Robert. If Robert doesn’t give access, it tries to stop the customer and then reaches the website again. If it allows, we reach Level 1 customer agent
3
Process Flow
Continued...
If the level 1 cust desk is cleared it leads to refund page and if not it leads to care desk. If the care desk facilities are applicable, it leads to the refund desk and if no it leads to calling “800”. If the call is connected it leads to Robert who approves it to lead to customer agent. If the cust agent approves, the reservation cancel is triggered and the customer is redirected to the refund desk.
4
Discovered Issues
5
Poor Backup Plan
Improper Route Designing
Bad Self Care Service
Poor Backup Plan
Inefficient and required improvements
Three backup plans i.e. email or fax, online chat and calling the customer service
None of them actually worked
Emailing or sending fax to the company for refund never worked
online chat was basically an automated identification system, which worked on a set of templates and pre-defined words
Wait time of as high as 45 minutes
The backup plan available for the customers was highly inefficient and required improvements. After problems faced with the website, the customer was presented with three backup plans i.e. email or fax, online chat and calling the customer service. none of them actually worked!!
Emailing or sending fax to the company for refund never worked as no reply was ever received!
Second, the online chat was basically an automated identification system, which worked on a set of templates and pre-defined words.
The third option was to contact customer service but it was not easy. It was a huge complication in itself with a wait time of as high as 45 minutes.
6
Poor Backup Plan
Destruction of company’s image
Fallout of the customers
SOLUTION
Re-designing the backup system
Increased assurance and a much better level of customer experience to the customers
Easy and quick refund processing
Could have helped in saving a lot of time and effort
All these problems simply resulted in the destruction of company’s image and ultimately loosing the customers
The best solution for the above problems could have been re-designing the backup system
could have offered an increased assurance and a much better level of customer experience
it could have helped in saving a lot of time and effort especially in case of unexpected problems
7
Improper Route Designing
Customers usually end up calling for help with a hope to get their problem resolved and refund processed quickly
The first step at involved talking to an automated machine that usually never solved a problem
It just routed the call from one wrong end to anothe
This made customers more confused and added to the existing level of frustration!!
the automated machine could not understand the command and it took back to the first step. And again the entire set of commands was replayed till the time customer finally somehow ends up talking to an agent.
this was the first level agent, who was usually not aware of the problem and basically was not in a position to resolve the problem
8
Poor Backup Plan
There was again a waiting period of approximately 5 minutes, which by this time seems to be too long.
Refund department can only process the refund if reservation had been cancelled completely, which did not happen
The process of cancellation was then explained to the customer at this step
Customers had to connect with a different department first to get the reservation cancelled and then, get the refund processed
the length of the entire process became a minimum of 45 minutes
the airline started loosing the customers and over a period of time developed a bad image of its customer service
The strategic aim should have been to make it as simple as process and reduce the call time. The manual effort must have been carefully removed and IT should be incorporated.
9
Bad Self-Care Service
Wait up-to ten days to just receive the tracking number after submitting the online form
The tracking number may or may not work and caused extreme frustration
Customer got an extremely bad impression and never wanted to try self-care option again.
The back up process of speaking to the agents was also daunting and more confusing. The agents were not aware of the scenario and the refund problem
The self care service had a lot of problems with customers having to wait up-to ten days to just receive the tracking number after submitting the online form
the tracking number may or may not work and caused extreme frustration. Further, the back up process of speaking to the agents was also daunting and more...
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