BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 1 of 5
ASSESSMENT BRIEF
Subject Code and Title BIZ202: The Business Environment
Assessment Environmental Scan Report – Part B
Individual/Group Individual
Length 1200 words
Learning Outcomes a) Examine the influence of the external
environment on the organisation
) Identify and apply appropriate frameworks and
tools to the problems and challenges faced by
organisations
c) Research and relate industry specific factors to
the organisation decision-making
Submission Module 4 (Week 8)
Weighting 30%
Total Marks 100 marks
Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which
they operate. To navigate this vast and everchanging landscape, businesses must keep a
keen eye on external factors which influence it. Customer behaviour, government
egulatory policy and economic policy, competitor strategy and public opinion all can impact
on a businesses success. The environmental scan report is an effort to identify these factors
and propose solutions to the risks they pose.
Objectives:
To more
oadly understand the environmental factors which influence business;
Assess and address the challenges and risks which businesses face due to external factors;
Identify and present appropriate solutions to offset these risks;
Propose strategies to prevent further risk
Linkages between Part A and Part B:
Part A of this assessment focuses on the
oad assessment of the business environment.
Identification and characterisation of risks as well as a comprehensive assesment of environmental
factors influencing the business will be presented in this first part of the scan.
Part B serves to expand on Part A through developing strategies not only to counter the risks faced
y the business as identified in Part A, but also to prevent future environmental challenges, as well
as anticipate and deal with environmental shifts.
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 2 of 5
Instructions:
Part B of the environmental scan is aimed at proposing solutions to the environmental
challenges faced by businesses. Using the tools and learning frameworks provided in the
content, you must:
Part B
Discuss general and historically relevant responses to the four types of factors which
can influence the environments in which businesses operate
Categorically and comprehensively respond with a solution to all of the
environmental risks and challenges laid out in Part A
The structure of the assignment should follow standard report structure
Introduction and background information
Body of information and discussion of relevant topics
Conclusion and summary
Referencing in the APA style
Submission Instructions:
Submit copy of Environmental Scan Report in .docx or .pdf format via the Assessment link in
the main navigation menu in BIZ202 The Business environment. The Learning Facilitator will
provide feedback with reference to the criteria below via the Grade Centre in the LMS
portal. Feedback can be viewed in My Grades.
BIZ202_Assessment 2 BriefEnvironmental_Scan_Part B Page 3 of 5
Learning Ru
ic: Environmental Scan Report – Part B
Assessment
Attributes
Fail (Unacceptable)
(0-49)
Pass
(Functional)
(50-64)
Credit
(Proficient)
(65-74)
Distinction
(Advanced)
(75-84)
High Distinction
(Exceptional)
(85-100)
Grade
Description
(Grading Scheme)
Fail grade will be
awarded if a student is
unable to demonstrate
satisfactory academic
performance in the
subject or has failed to
complete required
assessment points in
accordance with the
subject’s required
assessment points.
Pass is awarded for work
showing a satisfactory
achievement of all
learning outcomes and an
adequate understanding
of theory and application
of skills. A consistent
academic referencing
system is used and
sources are appropriately
acknowledged.
Credit is awarded for work
showing a more than
satisfactory achievement of
all learning outcomes and a
more than adequate
understanding of theory
and application of skills. A
consistent academic
eferencing system is used
and sources are
appropriately
acknowledged.
Distinction is awarded for
work of superior quality
in achieving all learning
outcomes and a superior
integration and
understanding of theory
and application of skills.
Evidence of in-depth
esearch, reading,
analysis and evaluation is
demonstrated. A
consistent academic
eferencing system is
used and sources are
appropriately
acknowledged.
High Distinction is
awarded for work of
outstanding quality in
achieving all learning
outcomes together with
outstanding integration
and understanding of
theory and application of
skills. Evidence of in‐
depth research, reading,
analysis, original and
creative thought is
demonstrated. A
consistent academic
eferencing system is
used and sources are
appropriately
acknowledged.
Analysis of Environment
20%
Examine the influence of
the external environment
on the organisation
Limited understanding of the
environmental factors
influencing the chosen
usiness.
Neglects to subcategorise the
environmental factors into
the five categories of
environmental influences.
Identifies a proportion of the
environmental factors
influencing the chosen
usiness; the largest
influencers are named.
Co
ectly subcategorises a
majority of the factors
discussed.
Identifies a majority of the
environmental factors influencing
the chosen business.
Co
ectly subcategorises and
explains all of the factors
discussed.
Co
ectly identifies all of the
environmental factors
influencing the chosen
usiness.
Co
ectly subcategorises and
thoroughly explains all of the
factors discussed.
Not only identifies all
environmental factors,
provides insight and discussion
on potential further
environmental challenges
faced by the business.
Discusses the wider Australian
usiness environment as well
as the external environment of
the chosen business to provide
a linked picture of the
complete external
http:
www.tua.edu.au/media/50742/a240_grading-scheme.pdf
BIZ202_Assessment 2 BriefEnvironmental_Scan_Part B Page 4 of 5
No references
Accesses relevant information
to discuss and categorise
environmental factors.
Incomplete reference list.
Accesses and co
ectly references
elevant information to discuss
and categorise environmental
factors. Complete reference list.
Accesses and co
ectly
eferences relevant information
to discuss and categorise
environmental factors. Co
ect
eference list.
environment of the chosen
usiness.
Mastery of concepts and
application to new
situations/further
learning. Comprehensive
eference list with all new
points cited co
ectly.
Application of Framework
50%
Identify and apply
appropriate frameworks
and tools to the problems
and challenges faced by
organisations
Demonstrates no
understanding of framework
concepts relevant to the five
external environment
components.
Demonstrates little
understanding of strategies to
espond to the external
usiness environment by
providing non-specific solutions
to issues discussed in the
eport.
Demonstrates co
ect and
complete knowledge of
strategies relevant to the
usiness chosen, offers solutions
to a range of issues presented in
the case.
Identifies the key issues in the
external business environment
and provides a co
ect strategy
to deal with each.
Identifies the key issues in the
external business environment
and provides a co
ect strategy
to deal with each, as well as a
thorough explanation and
justification of each strategy,
and a feasible method of
implementation.
Industry Specific Decision-
Making Factors
20%
SLO addressed:
a) Research and
elate industry
specific factors
to the
organisation
decision-making
Fail to discuss the Australian
industry specific factors
elated to business
Broadly mentions industry
factors relevant to the external
usiness environment
Researches and discusses a range
of industry factors which
contribute to the external
usiness environment.
Researches and discusses a
ange of industry factors which
contribute to the external
usiness environment. Ties
these factors in with reference
to the Australian/local business
environment/context.
References this information to
develop decision making
strategies.
Researches and thoroughly
discusses all industry specific
factors which contribute to the
external business environment.
Ties these factors in with
eference to the
Australian/local business
environment/context. Uses this
information to develop
elevant decision making
strategies.
Co
ect citation of key
esources and evidence
10%
Demonstrates inconsistent
use of good quality, credible
and relevant resources to
support and develop ideas.
Demonstrates use of credible
and relevant resources to
support and develop ideas, but
these are not always explicit or
well developed.
Demonstrates use of high quality,
credible and relevant resources
to support and develop ideas.
Demonstrates use of good
quality, credible and relevant
esources to support and
develop arguments and
statements. Shows evidence of
Demonstrates use of high-
quality, credible and relevant
esources to support and
develop arguments and
position statements. Shows
BIZ202_Assessment 2 BriefEnvironmental_Scan_Part B Page 5 of 5
Overall structure,
appearance and
eferencing of the report
are assessed
wide scope within the
organisation for sourcing
evidence.
evidence of wide scope within
and without the organisation
for sourcing evidence.