BIZ101 Assessment 2A Brief XXXXXXXXXXPage 1 of 6
ASSESSMENT 2A BRIEF
Subject Code and Title BIZ101: Business Communications
Assessment Assessment 2A – Resource Analysis
Individual/Group Individual
Length 1000 words (+/- 10%)
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
) Demonstrate research skills and referencing
appropriate to the level of study.
c) Critically analyse texts and/or multi- modal material in both a
usiness and academic context.
Submission Due by 11:55pm AEST/AEDT Sunday of Module 4.1 (week 7)
Weighting 25%
Total Marks 100 marks
Context
Assessment 2A Resource Analysis involves reading widely, researching a topic and preparing a
plan for the academic report you will write for Assessment 2B. The report will draw on the
findings in your Resource Analysis to discuss a communication problem in business and
ecommend a solution.
Choice of topic
Consider the quote below and choose one (1) of the two topics for your resource analysis.
Use your research skills to gather the resources you need to create a PLAN for your
eport. To provide focus for your research, consider using your own organisation where
you work, an existing organisation, or one that you have created.
“Communication among businesses has changed tremendously, thanks to social media and
other advancements in technology” (Menon, 2017).
Source: Menon, A XXXXXXXXXXImpact of Social Media on Business Communication. Retrieved from
https:
www.techfunnel.com/martech/impact-social-media-business-communication/
Topic 1
With increasing globalisation and a largely millennial workforce, one of the most pressing
internal communication challenges that companies face is reaching and engaging with their
employees.
BIZ101 Assessment 2A Brief XXXXXXXXXXPage 2 of 6
Topic 2
With increasing globalisation, one of the most pressing external communication challenges that
companies face is to improve marketing effectiveness in reaching their customers.
Instructions
1. Locate at least four (4) resources:
Two (2) reliable academic resources, namely peer-reviewed academic journals from the
li
ary databases, that will be useful for completing the Assessment 2B report.
Two (2) other types of resources such as books, ebooks, YouTube, conference proceedings,
film, television, radio, podcast, websites, and social media.
2. Follow the suggested format provided in preparing your assessment and review the
Learning Ru
ic below as your guide to how your assessment task will be marked. Please be
sure to check this ru
ic very carefully before submission.
Organise your resources and relevant information into the PLAN in the appropriate
sections. It will guide you in writing your report for Assessment 2B.
You may use bullet points as desired.
Do NOT write fully developed explanations and analyses; you will do this in your final
eport for Assessment 2B.
SUGGESTED FORMAT
Title Page (Compulsory – all information be on the first page by itself)
Your name and student ID
Subject and code
Assessment number and title - as shown on Assessment Brief
Due date
Word count
Subject Facilitator
Summaries of Resources (start on next page)
For each resource – state the author and year:
Prepare a
ief summary of main points, justifying why it is relevant to your report.
You should refer to this when you decide the themes to include in the discussion section.
Note: You must insert the full reference for each at the end of your plan in ‘Reference List’.
BIZ101 Assessment 2A Brief XXXXXXXXXXPage 3 of 6
1.0 Introduction (on next page)
Include enough information to set the scene and introduce the extent of the topic to the reader,
your chief executive officer. You should draft a
ief introduction here that you will revise for the
final report.
1.1 Background (to the organisation – real or otherwise)
1.2 The problem (state the problem you are trying to solve)
1.3 Purpose of the report (state the expected outcome i.e. what are you trying to
achieve).
2.0 Discussion
This is where you present and discuss the findings of your research. Study the summaries of
each resource. Bring together (synthesise) similar or different ideas from more than one
source under each theme. Make sure you keep track of your resources by inserting in-text
citations throughout your plan.
2.1 Subheading for theme 1 (i.e. Increasing globalisation)
2.2 Subheading for theme 2
2.3 Subheading for theme 3
2.4 Subheading for theme 4
3.0 Conclusion
The conclusion summarises what has happened to date. Explain what questions you expect will
e answered in the conclusion of the report as a result of your analysis. You do not have to write
a full conclusion at this stage.
4.0 Recommendation(s)
Recommendations provide advice on what to do next (in the future). Outline what types of
improvements will be addressed in your report recommendations (but do not give specific
ecommendations).
Reference List
Write a complete reference for each resource you have included in your plan. Compile a reference list
using APA 6th ed. style.
Please see the Academic Skills page on Blackboard for information on referencing in APA 6th ed.
style: https:
laureate-
au.blackboard.com/webapps
lackboard/content/listContent.jsp?course_id=_20163_1&conten
t_id=_2498847_1&mode=reset
Note: When you develop your report for Assessment 2B, you will add the headings ‘Table
of Contents’ and ‘Executive Summary’ after the Title Page.
BIZ101 Assessment 2A Brief XXXXXXXXXXPage 4 of 6
Uploading your assessment
1. Ensure you have a title page with ALL the information required.
2. Submit a ‘Word’ document only. A pdf file is not acceptable.
3. Upload your assessment to Turnitin first (compulsory) to self-check the similar areas of text
found in your submission.
Hint: Submit to Turnitin at least one day before the due date. This will allow time to revise
your assessment to enhance its quality, check the accuracy of your referencing, co
ect any
other grammatical and spelling mistakes and avoid plagiarism before you submit.
4. Upload both your assessment and Turnitin similarity report into the Assessments section of
the learning portal using the submission link for Assessment 2A- Resource Analysis.
Important: If you upload to Turnitin only, your facilitator cannot see your assessment in the
grading area, and it therefore cannot be graded.
5. Use Google Chrome or Firefox
owser to upload. Safari
owser often does not work.
Your facilitator’s feedback can be viewed in My Grades.
Academic integrity
Locate and read the academic integrity policy https:
www.to
ens.edu.au/policies-and-forms
and view the Academic Integrity Module in Blackboard (main menu in your subject page). It is
your responsibility to observe the principles of academic integrity – or academic honesty. The
assessment you submit must be entirely your own work. Serious penalties apply for any
incidences of academic dishonesty.
https:
www.to
ens.edu.au/policies-and-forms
BIZ101 Assessment 2A Brief Page 5 of 6
BIZ101 Learning Ru
ic: Assessment 2A- Resource Analysis
Assessment
Attributes
Fail
(Unacceptable)
(0-49%)
Pass
(Functional)
(50-64%)
Credit
(Proficient)
(65-74%)
Distinction (Advanced)
(75-84%)
High Distinction
(Exceptional)
(85-100%)
Structure
10%
Does not meet the
expectations of the
equired structure for the
eport.
Meets most of the
expectations of the
equired structure for the
eport with some
e
ors/omissions.
Meets the expectations of
the required structure for
the report with minimal
e
ors/omissions.
Accurately and succinctly
meets the expectations of
the required structure for
the report.
Exceeds the expectations of the
equired structure for the
eport.
Content of the
plan for the
eport
30%
Demonstrates limited
understanding of the
purpose and content of
each section of the plan
for the report, but
contains significant
e
ors, or provides
expanded report content
ather than a description
of the report content.
Demonstrates some
understanding of the
purpose and content of
each section of the plan
for the report, but
contains some omissions
or minor e
ors.
Demonstrates
understanding of the
purpose and content of
each section of the plan
for the report.
Accurately and succinctly
demonstrates an
understanding of the
purpose and content of
each section of the plan
for the report.
Includes some synthesis
of information from
multiple sources.
Accurately and succinctly
demonstrates a deep and
insightful understanding of
the purpose and content of
each section of the report.
Includes extensive synthesis
of information from multiple
sources.
Research
30%
Demonstrates inconsistent
use of good quality,
credible and relevant
esearch sources to
support and develop topic
idea.
Demonstrates consistent
use of credible and
elevant research sources
to support and develop
topic idea, but these are
not always explicit or well
developed.
Demonstrates consistent
use of high quality,
credible and relevant
esearch sources to
support and develop topic
ideas.
Consistently demonstrates
expert use of good quality,
credible and relevant
esearch sources to
support and develop
appropriate arguments and
statements.
Shows evidence of
esearch and reading
eyond the assessment
expectations.
Demonstrates expert use of
high quality, credible and
elevant research sources
that will support and develop
arguments.
Shows extensive evidence of
esearch and reading well
eyond the assessment
expectations.
BIZ101 Assessment 2A Brief Page 6 of 6
Summaries
15%
Limited understanding of
topic researched and
information presented does
not show any evidence of
evaluation and analysis of
the resources.
Summary is poorly written
with consistent
grammatical e
ors
Information is clearly
communicated with
sufficient evidence of