Financial Ratios Assignment and Research Activity Note: This activity will be submitted as Activity 2.4. However, it is recommended you begin to start work on this activity in Module 1. Most of the content necessary to complete the assignment is provide in Module1. Submission of the assignment will occur in Module 2. This assignment will require you to perform some analysis of financial ratios and some research to further your understanding of financial ratios from other sources. You will select an industry and two firms within the industry as described below and analyze the Return on Equity (ROE) of both firms and the market valuation ratios. To retrieve the data you will need to do the following steps: 1. Go the the Locating Company and Industry Information Research Guide: http://guides.erau.edu/c.php?g=153738&p=1009866 2. Click on Key Business Ratios 3. Follow instructions for Mergent Online to generate report including industry and selected firms Step Action Go the the Locating Company and Industry Information Research Guide: 1 http://guides.erau.edu/c.php?g=153738&p=1009866 Click on Key Business Ratios 2 Follow instructions for Mergent Online to generate report including industry and selected firms 3 Your submission should include a spreadsheet as described in the rubric. This should include your selected firms as well as a summary of the industry’s ratios. For this assignment you will be looking at a number of ratios for a firm and comparing to industry averages.For this assignment we are going to focus on one ratio which can actually be calculated using three other ratios. That ratio is the Return on Equity. Return on Equity can be calculated in the following manor: ROE = net profit margin x asset turnover / equity ratio = earnings to owners x revenues / common equity revenues assets assets = earnings to owners x revenues x assets revenues assets common equity look at what cancels and you...
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