ASSIGNMENT SUBMISSION FORM This sheet must be submitted with your assignment. Failure to complete, sign and submit this form will result in a mark of ‘0’ for the assignment. Student Name Student ID...

ASSIGNMENT SUBMISSION FORM
This sheet must be submitted with your assignment. Failure to complete, sign and submit this form will result in a mark of ‘0’ for the assignment.
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Task 1: Presentation Slides
Slide 1
Speaker Notes:
Hello everyone my name is ………………
Thanks for giving me the opportunity to do this interview. In my presentation today, I am going talk about the marketing concepts and its role in MARKS AND SPENCER.
Slide 2
Speaker Notes:
In order to make marketing strategies effective and capable of generating positive outcome for business, the use of marketing concepts are necessarily worth including in the formulated strategies.
Slide 3
Speaker Notes:
The assignment aims to provide logic behind adaptation of marketing concepts in context of Marks & Spencer’s. The marketing strategies offer better assessment of the functionality of the market trend and offer better chances of strategic business success.
Slide 4
Speaker Notes:
Marketing concepts are useful for the formulation of strategies and are based on the products, their production, the selling technique or even the behaviours of the customers in the market. As stated by Jaworski (2018), product based marketing concepts focus on the quality, utility and exclusiveness of the product while production based concepts focus of manufacturing, logistics and efficacy of human resource.
Slide 5
Speaker Notes:
Marketing concepts of selling of products consider the macro element, namely the external market condition as important aspect of consideration. Lastly, as mentioned by Motameni (2018), customer based marketing concepts formulate from the behavuirs of the customers in response to the marketing factors.
Slide 6
Speaker Notes:
As supported by Woodham (2018), marketing concepts show how different components of business and market work in a logical frame to offer positive outcome.
Slide 7
Speaker Notes:
Therefore are proven in most cases and inclusion of marketing concepts in strategic planning for a business reduces the risk if failure.
Slide 8
Speaker Notes:
· Conducting market research
The marketing department of the organisation are responsible to conduct a research of their existing and prospective markets so that they can know the preferences of the buyers in those markets. It helps in knowledge increment
· Preparing a marketing plan
A marketing plan is to be made in accordance with the product so that the product is successfully marketed in the targeted zones.
· Development of the product
Based on the opinions received of the customers, the existing products can be redesigned in order to meet their requirements or preferences. Besides, the new products can be developed according to their needs.
· Monitoring and strategizing advertising
For the awareness of the customers, advertising needs to be planned for those products to be marketed.
Slide 9
Speaker Notes:
· Promoting the product
These advertisements need to be imparted on suitable platforms that help in the suitable promotion of the products.
· Ensuring proper distribution
If the products are launched in the market yet not distributed to the targeted buyers effectively, these products will not generate the desired revenues nor popularity. Hence, distribution is very important.
· After sales services
After a product is sold, it is the responsibility of the company that; their customers are attended to, even after they are sold the products. This creates customer loyalty.
· Building lasting relations with the customers
The satisfied customers come back to the company for future purchases only if the marketing department puts efforts in strengthening their relations with the customers.
· Strengthening public relations
Similar to the customers, the company also needs to build their strong relation with the public in order to establish themselves or market themselves in the society as a responsible organisation.
Slide 10
Speaker Notes:
Although marketing concepts offer their benefits to the business, it still does not ensure success, which ultimately depends on the strategic planning and its alignment with market condition.
Slide 11
Task 2: The Marketing Mix and Market Plan
Part A: Brief Pape
Brief Title: Comparing Marketing mix (7P’s) of Marks and Spencer with Sta
ucks and McDonald’s
To: Marketing Directo
From: Marketing Manage
1.0 Introduction
Marketing mix is the overview of a marketing plan that helps an organisation in the market to sustain its business. In the cu
ent study, it is seen that Marks and Spencer (M&S) along with the likes of Sta
ucks and McDonald’s are business organisations that have similarities as well as de-similarities in products, prices, place, promotion, people, process and physical evidence. The comparative marketing mix of the three companies offers better assessment of different business types.
1.1 Marks and Spencer Overview
The company was established in 1884 and it conducts its business as a retain chain that sells cloths, household items and high quality food items. The company has evolved over time and now offers its shopping experience online through its shopping application available for smartphones. Initially, the company started its business in United Kingdom and after earning huge profit, it expanded internationally. The company does business in 57 countries with more than 1400 retail stores (Marks and Spencer, 2018).
1.2 Sta
ucks Overview
Sta
ucks is actually an American origin business company, which sells coffee, was established in 1971 and it entered UK in 1998 after acquiring Seattle Coffee Company. The company, considering the changing demands of the customers have also introduced new food items, such as various types of desserts, beverages, confectionaries and many more. The company operates in 64 countries and has more than 20,000 stores worldwide. The company also has its mobile application for the ease of ordering food and beverages through smartphones (The Guardian, 2015).
1.3 McDonald’s Overview
McDonald’s has its origin in America and it was established in 1948. In 1974, it entered the UK market and cu
ently it has 1270 restaurants in UK alone. In the last 10 years, the company has been able to retain its business growthh and has committed to create new job opportunities for the locals. At McDonald’s the quality food are served and considering the trend of eating healthy foods, the company has introduced a series of healthy food to cater the attention of its customers (McDonald’s, 2018).
2.0 Marketing Mix
In order to retain a profitable status in the market, business organisations use a complimentary and inte
elated set of actions and aspects in a combined format, which includes products, their pricing, the method used for promotion, targeted market areas, target customers of people, the process of marketing and the physical evidences, better known as marketing mix.
The below sections will look at comparison of the 7ps from the above-mentioned organizations.
Figure 1: 7P’s of Marketing Mix
(Source: The Marketing Mix, 2015)
2.1 Product
    MARKS AND SPENCER Product:
The products sold by Marks and Spencer are mainly fashion items, starting from cloths to cosmetic, groceries, packaged food items. The products are focused towards quality and retention of standards over budget pricing (Marks and Spencer, 2018).
    Sta
ucks Product:
As Sta
ucks sells coffee, beverages and confectionaries, the products used are groceries that were needed for preparation of tea, coffee and confectionaries. The products used in UK coffee shops use collected from within UK, while the coffee beans are bought directly from the producers to ensure high quality and higher profit (Sta
ucks, 2018).
    McDonald’s Product:
The food items used by McDonald’s are of very high quality and are imported from certain parts of the globe. As example, it is seen that McDonald’s uses Irish and British beef only, while for chicken they prefer the chicken
east only for the customers. The eggs are cage free; fish are collected from sustainable fishing zones, the coffee beans are of Arabica type (McDonald’s, 2018).
2.2 Price
    MARKS AND SPENCER Price:
At Marks and Spencer the pricing polices remain generally same with others in the UK market, however, during seasonal shopping seasons, discounts are offered in a transparent manner where the rate of discount for each product is mentioned on the shelved where the products are placed (Food Manufacture, 2014).
    Sta
ucks Price:
The pricing policy of Sta
ucks is that of a premium coffee store, where customers are expected pay a higher price for the food and beverages for their premium feel, luxury and the high quality of the products (Seeking Alpha, 2016).
    McDonald’s Price:
Focusing on the profit from huge number of stores in UK, the company has offered prices as standard as possible, however the offer of budget pricing with the term of buying food bundles are complicated and unsatisfactory. The company offers food bundles where it multiple food items are sold in a package offering value, however is expensive as a whole (Convenience Store News, 2011).
2.3 Place
    MARKS AND SPENCER Place:
Marks and Spencer operates internationally and has a strong market in UK, USA and certain parts of Europe. The products being high in quality and higher in pricing are positioned in economically stable...