ASSIGNMENT OVERVIEW
Assignment brief Doing business internationally mean that we have to deal with considerable differences, specifically, the cultural, economic, legal and political environment. Therefore, it is vital to understand how management differs in diverse areas of the world. The purpose of this assignment is to analyse two real life international companies with respect to these environmental differences, critique the observed behaviors and performance of these companies regarding these attributes, and synthesise strategies which, according to the theories and models presented in this course, might generate improvements in the behaviors and performance of the companies. Your tasks This is a group assignment, and you will be working in a group of 4 or 5 students. You can self-select your group through the link provided in the assessment section of the Learn site. Only one submission is required per group and all team members will receive the group mark, so it is important that you manage the workload and the standard of work for each member within your group. Your group will assess two different companies (within the same industry) attempts at implementing an international strategy in the same two international markets (i.e. two international markets which both companies have entered but are not he home market for either of your chosen companies) The companies may be headquartered in any location, although choosing two companies with different home countries could provide a useful basis for using compare and contrast in your discussions. NOTE: The two companies selected for this assignment MUST BE DIFFERENT TO THE COMPANIES SELECTED BY ANY MEMBER OF THE GROUP IN ASSIGNMENTS 1 AND 3. You are required to investigate, explain, evaluate, and reflect on the strategic management of the two companies as they entered and operated in the two nominated international markets. This analysis must be made in relation to the knowledge areas of country culture, country economic environment, country legal environment, country political environment and MNC corporate social responsibility outlined in the lectures and case studies. Your work must be supported with appropriate references. This assignment is very much focused on the external environment for the respective companies and as such it is recommended that discussion of other International Management topics, even where consistent with theory and relevant, be kept to a minimum and used only as support for your discussion on the main topics. Your group should provide a critical discussion which will analyse, compare, and contrast the two companies within the selected topic areas, with all discussion supported by theory and references. The group should also provide a strong conclusion to the assignment which ties together the various elements and demonstrates your overall understanding of the topics, the issues, and the companies. In addition, a set of recommendation as to what future action might be taken by the companies SOUNDLY BASED ON THEORY AND SUPPORTED BY REFERENCES TO BOTH THEORY AND THE COMPANY INFORMATION GATHERED, is required. Refer to the attached marking sheet for further details of how marks will be allocated and awarded. For each company and knowledge, you should take into consideration the effects of the COVID19 global pandemic and the “Ukraine Effect”, and discuss, with reference to theory, how these have affected and/ been managed by the chosen companies. The report should be approximately 5,000 words in length (plus or minus 10%). Please note the cover page, content page, references, and appendices are not included in the word count. Refer to the Agribusiness and Commerce Style guide for instructions on how to prepare a report if you are unsure. Your report (see you task below) should address the following skills and values in order to pass this assignment. The knowledge to achieve this has been addressed in the lectures and case studies. Learning Objectives: LO4: Link international management theory with practice by investigating the international business arena with a view to providing a formally structured report with recommendations in which tools and techniques have been applied to analyse the international business environment and to assess implications of international management. LO5: Reflect on the key areas of concern and responsibility for supply chain and global business management and appraise the relevance of world-wide corporate responsibility of multinational companies.
THE TWO COMPANIES ARE GOOGLE AND APPLE
AREAS WHICH NEED TO BE DONE:
Influence of Political Environment analysed and compared for each company / market 0 Influence of Economic Environment analysed and compared for each company / market Corporate Social Responsibility analysed and compared for each company / market
NOTE: this is a group assignment, I only want these three this in the screenshot to be covered.