Assignment Number and Weighting Coursework 1 40% Anonymous marking No Submission Date and Time See submission link Expected return of feedback and marked work 14 working days from the deadline Assessment is made up of multiple submissions No Details of multiple item in submission if relevant Item Title CW1 Weighting Item Due Date Group Presentation - Team Briefing 40% See submission link Submission Procedure Electronically via Aula (Turnitin) – Groupwork - Team Briefing Word Count N/A Assignment Title Practices of Strategic Management Assessment Learning Outcomes The assignment is designed to assess Learning Outcome: LO6 - Demonstrate the ability to individually construct and present quantitative and qualitative data and also effectively do same within a team by the application of IT skills and methodological techniques towards contributing to a common set of objectives. CW 1 Brief: You have started a new company and it has grown organically in the national economy. Your investor is interested in taking the company overseas. You will need to take the role of a consultancy team. As a result will be expected to deliver a 15 minutes group presentation with your recommendations to the Investor, allowing a further 5 minutes for Q & A. You will need to work in groups (4-5 students) and research the company of your choice addressing topics studied in the course so far. A 250 words note of what each student contributed to the overall assessment should be included. Your presentation should include the following: - Suggest 3 international economies to enter your business in. Suggestions should include 1 developed economy and 2 emerging economies. - Macro environmental analysis to be carried out on each economy. - Mode of entry to be justified per selection. - Relevant costs to be discussed including strategies to attract new customers. - Suggestions and recommendations as to potential future strategic development path opportunities available to the business for each of your suggested economies. Preparation for your Group Presentation: . Assignment Guidelines .Structure You have been asked to produce a 15 minute group presentation and submit your powepoint slides using the turnitin submission link. A 250 words note of what each student contributed to the overall assessment should be included.through turnitin (please see assessment module moodle area). Students are required to involve the rest of the seminar group in the presentation. Tutor will ask additional questions after the end of the presentation. Assessment is based on the overall delivery of the presentation during the seminar, demonstration of knowledge about the topic area, and involvement of the seminar group. Evidence of research, knowledge of the topic and, in particular, the level of analysis is important in determining the grade for the presentation. Referencing and bibliography are formally assessed.
1 No Submi ssion Scale 2 Poor Scale 3 Incomplete Scale 4 Basic Scale 5 Appropriate Scale 6 Competent Scale 7 Commendable Scale 8 Excellent Scale 9 Outstanding Scale 10 Exceptional Criterion 1 INTROD UCTION AND BACKGROUND (5%) Criterion 1 description. Clear introduction to the product/service.Bac kground information on the No attem pt, No submi ssion or Ab sent Poor introduction to the team briefing Demonstrate an inadequate ability to provide introduction to the team briefing and the background. Demonstrate a basic ability to identify and provide intoruction to the pressentation and the background Demonstrate a reasonable ability to identify and introduce the team briefing and the background. Demonstrate a very good ability to introduce the team briefing and the background. Demonstrates strong ability to identify and provide coherent introduction to the team briefing covering all the areas Demonstrates excellent ability to identify and provide coherent introduction to the team briefing covering all the areas Demonstrates an outstanding ability to identify and provide coherent introduction to the team briefing overing all the areas comprehensively. Faultless and demonstrates an outstanding ability to identify and provide coherent introduction to the team briefing covering all the areas comprehensively. Each group is required to run the presentation during the seminar. Slides must be submitted through turnitin (please see assessment module moodle area). Students are required to involve the rest of the seminar group in the presentation. Tutor will ask additional questions after the end of the presentation. Assessment is based on the overall delivery of the presentation during the seminar, demonstration of knowledge about the topic area, and involvement of the seminar group. Evidence of research, knowledge of the topic and, in particular, the level of analysis is important in determining the grade for the presentation. Referencing and bibliography are formally assessed. Further guidance on this assignment can be found in the rubric. product/service originates from comprehensive ly. comprehensivel y. Criterion 2 CHOICE AND JUSTIFICATION ON 5 ECONOMIES (5%) Criterion 2 description. Choice of 5 Economies and justification - Ability to give logical reasons on the selection of the product/service No attem pt, No submi ssion or Ab sent Unsatisfactory explanation on the choice of 3 economies given and justification is missing. Demonstrates incomplete understanding of the 3 economies offering and logical justification on the choice. Demonstrate a satisfactory understanding of the 3 economies and logical justification on the choice Shows fair understanding of the 3 economies and justification given are clear and presented in logical manner. Demonstrate competent understanding of the 3 economies and justification given are clear and presented in logical manner. Demonstrate proficient understanding of the 3 economies and justification given are clear and presented in logical manner. Demonstrate impressive understanding of the 3 economies and justification given are clear and presented in logical manner. All areas covered above and beyond! Demonstrate original understanding of the 3 economies and justification given are clear and presented in logical manner. All areas covered above and beyond! Demonstrate original understanding which is publishable in the industry on the 3 economies and justification given are clear and presented in logical manner. All areas covered above and beyond! Criterion 3 MACRO ENVIRONMENT ANALYSIS AND USE OF THEORETICAL FRAMEWORKS (15%) Criterion 3 description. Critical analysis and evaluation. Specifically of the MACRO ENVIRONMENT analysis of selected economies No attem pt, No submi ssion or Ab sent Weak evaluation of data. Poor critical investigation. Lack of understanding of the basic issues and requirement. Poor use of theoretical framework. Demonstrates inadequate ability to identify, interp ret, evaluate key macro environment. Incomplete application of framework(s), and analysis does not macroenvironm ent analysis effectively. Limited analysis presented and Demonstrates satis- factory ability to identify, interpret, evaluate and key macro environment using the framework(s). Analysis did not cover macroenvironment thoroughly and part of the presentation is generally basic and descriptive in form. Demonstrates reasonable ability to identify, interpret, evaluate and key dri vers in external macro environment u sing the framework(s) to a high standard. This is donewell for the selected economies, however part of the team brief is generally descriptive in form. Demonstrates commend- able ability to identify, interpret, critica lly evaluate and key macro environment analysis using the framework(s) to a competent standard. Demonstrates strong ability to identify, interpret, critic ally evaluate and key macro environment analysis using the framework(s) to a very high standard. Demonstrates an articulayed ability to identify, interpret, critic ally evaluate and key macro environment analysis using the framework(s) to a very high standard. All areas covered above and beyond! Demonstrates superb ability to identify, interpret, criticall y evaluate and key macro environment analysis using the framework(s) to a very high standard.. All areas covered above and beyond! Demonstrates industry standard ability to identify, interpret, criticall y evaluate and key macro environment analysis using the framework(s) to a very high standard. All areas covered above and beyond! statements are very descriptive. Criterion 4 STRATE GY TO ATTRACT NEW CUSTOMERS AND MODE OF ENTRY (15%) Criterion 4 description. Critical analysis and evaluation. Strategies to attract new customers Specifically of the entry mode into international economies as a business Licensing,Joint venture, Merger and Acquisition, Franchise etc. Benefits of each entry mode strategy No attem pt, No submi ssion or Ab sent Unsatisfactory evaluation on the entry modes.Poor critical investigation. Weak understanding of the basic issues and requirement. Demonstrates limited ability to identify, interp ret, evaluate and categorises entry modes into UK. Analysis is unclear in directions on the entry modes suggested. Justification is inadequate and limited benefits of each entry mode given. Demonstrates acc ept- able ability to identify, interpret, evaluate and categorises entry modes into international economies. Analysis does give clear directions on the entry modes suggested. Justification is satisfactory and limited benefits of each entry mode given. Demonstrates fair ability to identify, interpret, evaluate and categorises entry modes into international economies. Analysis provides reasonable standard of clear directions on the entry modes suggested. Justification is fair and benefits of each entry mode given. Demonstrates c ompetent ability to identify, interpr et, evaluate and categorises entry modes into international economies. Analysis provides very good standard of clear directions on the entry modes suggested. Justification is very good and benefits of each entry mode given. Demonstrates strong ability to identify, interp ret, evaluate and categorises entry modes into international economies. Analysis provides very good standard of clear directions on the entry modes suggested. Justification shows excellence and benefits of each entry mode given in detail. Demonstrates excellent ability to identify, interp ret, evaluate and categorises entry modes into international economies. Analysis provides excellent standard of clear directions on the entry modes suggested. Justification shows excellence and benefits of each entry mode given in detail. All areas covered above and beyond! Demonstrates out standing ability to identify, interpret , evaluate and categorises entry modes into international economies. Analysis provides excellent standard of clear directions on the entry modes suggested. Justification shows excellence and benefits of each entry mode given in detail. All areas covered above and beyond! Demonstrates pu blishable ability to identify, interpre t, evaluate and categorises entry modes into international economies. Analysis provides excellent standard of clear directions on the entry modes suggested. Justification shows excellence and benefits of each entry mode given in detail. All areas covered above and beyond! Criterion 5 BARRIERS/CHALLEN GES FACED ENTERING INTERNATIONAL ECONOMIES (10%) Criterion 5 description. Critical analysis and evaluation. No attem pt, No submi ssion or Ab sent Weak evaluation on the barriers/challeng es faced when entering into international economies upon the choice of the entry mode. No critical investigation. Lack of understanding of the basic issues and requirement. Demonstrates limited ability to identify, interp ret and evaluate logical/ practical problems when entering into internatio nal economies . Analysis is incomplete and not show clear understanding on the challenges/pro blems a business face upon the choice of the entry mode. Justification is very limited and descriptive. Demonstrates basic ability to identify, interpret and evaluate logical/ practical problems when entering into international economies . Analysis does show satisfactory understanding on the challenges/proble ms a business face upon the choice of the entry mode. Justification is limited but acceptable. Demonstrates reasonable ability to identify, interpret and evaluate logical/ practical problems when entering into international economies . Analysis shows appropriate understanding on the challenges/problems a business face upon the choice of the entry mode. Justification is clear and understandable. Demonstrates commendable ability to identify, interpr et and evaluate logical/ practical problems when entering into internation al economies . Analysis shows good and clear understanding on the challenges/probl ems a business face upon the choice of the entry mode. Justification is good and understandable. Demonstrates strong ability to identify, interp ret and evaluate logical/ practical problems when entering into internatio nal economies . Analysis shows exceptional understanding on the challenges/pro blems a business face upon the choice of the entry mode. Justification is exceptional and commendable. Demonstrates highly impressive ability to identify, interp ret and evaluate logical/ practical problems when entering into internatio nal economies . Analysis shows exceptional understanding on the challenges/prob lems a business face upon the choice of the entry mode. Justification is exceptional and articulated. All areas covered above and beyond. Demonstrates superb ability to identify, interpret and evaluate logical/ practical problems when entering into international economies . Analysis shows exceptional understanding on the challenges/proble ms a business face upon the choice of the entry mode. Justification is exceptional and original. Faultless evaluation on the logical/ practical problems when entering into international economies . Analysis shows exceptional understanding on the challenges/proble ms a business face upon the choice of the entry mode. Justification is exceptional and original. All areas covered above and beyond. Criterion 6 Researc h Skills (5%) Criterion 6 description. Demon strate the ability to conduct independent No attem pt, No submi ssion or Ab sent Weak evidence of independent research. Inadequate research skill demonstrated in very limited scope of relevant data and academic literature reviewed and Acceptable resea rch skill demonstrated in limited scope of relevant data and academic literature reviewed Appropriate research skill demonstrated through the use of a range of sources of relevant data and academic literature to support analysis. Commendable research skill demonstrated through the use of a very wide range of sources of appropriate and relevant data and Strong researc h skill demonstrated through the use of a very wide range of sources of appropriate and relevant Highly impressive research skill demonstrated through the use of a very wide range of sources of appropriate and Superb research skill demonstrated through the use of a very wide range of sources of appropriate and relevant data and academic Industry standard researc h skill demonstrate d through the use of a very wide range of sources of appropriate and relevant data research at an appropriate level. used to support analysis. and used to support analysis. academic literature to support analysis. data and academic literature to support analysis. relevant data and academic literature to support analysis. literature to support analysis. and academic literature to support analysis. Criterion 7 Evaluation and Interpretation skills (5%) Criterion 7 description. Evaluat ion, interpretation and presentation of relevant data and appropriate academic literature to SUPPORT analysis, evaluation and conclusions throughout the team briefing. No attem pt, No submi ssion or Ab sent Poor connectio ns developed. Inad equate information base. There are limited connections developed between the data provided and the strategic approach taken by the organisation. Demonstrates accept- able connections bet ween the data provided and the strategic approaches taken by the organisation. These connections are satisfactory. Basic level of detail provided. Demonstrates a reasonable number of connections between the data and the strategic approaches taken by the organisation. These connections are appropriate in form. Reasonable level of detail provided. Demonstrates valid and relevant number of connections between the data provided and the strategic approach taken by the organisation. Demonstrates a competent level of detail and understanding of the data provided. Demonstrates strong and valid number of connections between the data provided and the strategic approach take n by the organisation. Demonstrates a proficient and strong awareness of the intricacies of the data provided. Demonstrates excellent and relevant numb er of connections between the data provided and the strategic approach taken by the organisation. Demonstrates an excellent and strong awareness of the intricacies of the data provided. Demonstrates o utstanding and relevant number of connections between the data provided and the strategic approach taken by the organisation. Demonstrates outstanding and strong awareness of the intricacies of the data provided. Demonstrates p ublishable and relevant number of connections between the data provided and the strategic approach taken by the organisation. Demonstrates outstanding and strong awareness of the intricacies of the data provided. Criterion 8 Teamw ork - Engagement/ Communication and Consistency (5%) Criterion 8 description. Team conduct, time management , transition and reinforcement No attem pt, No submi ssion or Ab sent The presentatio n does not keep to time, and there is no continuity and reinforcement between presenters. Poor time management skills Inadequate time management skills and the presentatio n does not keep to time and there is very limited continuity and reinforcement The presentation keeps to time and there is acceptable level of continuity and reinforcement between presenters The presentation keeps to time, fair continuity and reinforcement between presenters Effective time management skills. The presentation keeps to time, and there is very good continuity and reinforcement between presenters The presentation keeps to time, and there is excellent and very consistent continuity and reinforcement between presenters Excellent time management skills - presentation keeps to time, and there is excellent and very consistent continuity and reinforcement between presenters The presentation keeps to time, and there is an outstanding and very consistent continuity and reinforcement between presenters throughout the presentation. Outstanding time The presentation keeps to time, and there is an outstanding and very consistent continuity and reinforcement between presenters throughout the presentation. Outstanding time between presenters throughout the presentation. throughout the presentation. management skills. management skills. Publishable material. Criterion 9 TEAM BRIEFING(Group) (15%) Criterion 9 description. Present ation of the assignment and level of professionalism demonstrated in sequence of analysis and evaluation, quality of visual aids/supporting documents for team briefing Referencing No attem pt, No submi ssion or Ab sent The presentation is disorganised an d incoherent. Does not follow the requirements as stated in the Module Guide. Poor visual aids and are not appropriate to a business presentation. Weak In-text citations are absent. Reference list either unsatisfactory or doesn’t conform to Harvard format Ignorance of scholarly conventions. Overall there is limited organisation in the content of the presentation. Incomplete understanding of the coherence and does not follow the requirements as stated in the Module Guide. Limited visual aids are appropriate to a business presentation, but of poor quality In-text citations, reference list are either absent or unsystematic (including not in Harvard format). Demonstrates satisfactory attem pt to provide a logical and coherent approach to the delivery of the content presentation. Partially follows the requirements as stated in the module guide. Visual aids are ap propriate but with acceptab le quality and limited enhancement of audience engagement. There is an attempt to provide both in-text citations and a reference list within the Harvard format. However there are few errors in the referencing and its Demonstrates a fair coherence and struct ure. Some problems with the format and the level of professionalism. Generally follows the requirements as stated within the module guide. Visual aids are appropriate and good quality but not consistently enhancin g audience engagement. A reasonable level of accuracy in terms of both in-text citations and the reference list is presented. Generally conforms to the Harvard format. A few minor errors. Demonstrates a logical and coherent approach to the content and delivery of the presentation. Wellstructured in an effective format. Follows the requirements as stated in the module guide. Visual aids are appropriate and commendable quality and consistently enhance audience engagement throughout the presentation. Both in-text citations and the reference list are generally accurate and inline with the Harvard format. Demonstrates a strong focus, very logical approach to both content and delivery of the presentation. Well structured in a professional format. Effectively follows the requirements as stated in the module guide. Visual aids are appropriate and prepared to exceptionally high quality thereby contributing immensely to the team’s visual communication throughout the presentation. Both in-text Demonstrates an articulated focus, very logi cal approach to both content and delivery of the presentation. Well structured in a professional format. Excellently follows the requirements as stated in the module guide. Visual aids are appropriate and prepared to exceptionally high quality thereby contributing immensely to the team’s visual communication throughout the presentation. Both in-text citations and Demonstrates a n original focus, very logical approach to both content and delivery of the presentation. Well structured in a professional format. follows the requirements as stated in the module guide. Visual aids are appropriate and prepared to exceptionally high quality thereby contributing immensely to the team’s visual communication throughout the presentation. Both in-text citations and the reference list are consistently accurate and in line with the Demonstrates ori ginal thinkng which is upto industry standard, focus, very logical approach to both content and delivery of the presentation. We ll structured in a professional format.follows the requirements as stated in the module guide. Visual aids are appropriate and prepared to exceptionally high quality thereby contributing immensely to the team’s visual communication throughout the presentation. Both in-text citations and the reference list are consistently accurate and in basic but acceptable. citations and the reference list are consistently accurate and in line with the Harvard format. No errors the reference list are consistently accurate and in line with the Harvard format. No errors. Harvard format. No errors. line with the Harvard format. No errors. Criterion 10 INDIVIDUAL CONTRIBUTION ) (20%) Criterion 10 description. Individual Engagement with justification and awareness of audience. Contribution to group No attem pt, No submi ssion or Ab sent Poor structure and very inaccurate expr ession. Could neither be followed nor understood. Student's speec h lacks clarity Student makes no contribution to group preparation and Inadequate understanding of the significant pro blems with structure and accuracy in expression, difficult to follow and understand. Student's speech lacks clarity when Fair attempt an d follows basic structure a nd accuracy in Student makes acceptable contribution to group preparation demonstrated through some contribution to the effective delivery of the presentation assessed through Generally fair , structured and approproate in expression, reasonably easy to follow and understand. Student's speaks clearly when presenting and presents self appropriately (dress, manner and conduct) Student is involved fully in group preparation Very fluent, well-structured and accurate in expression, very easy to follow and understand. Student's speaks clearly when presenting and presents self professionally and engagingly (dress, manner and conduct) Fluent, wellstructured and accurate in expression, very easy to follow and understand. Student's very speaks clearly when presenting and present s self professionally Highly impressive, fluent, wellstructured and accurate in expression, very easy to follow and understand. Student's very speaks clearly when presenting and presents Superb, fluent, w ell- structured and accurate in expression, very easy to follow and understand. Student's very speaks clearly when presenting and presents self professionally and engagingly (dress, manner and Faultless, wellstructured and accurate in expression, very easy to follow and understand. Student's very speaks clearly when presenting and presents self professionally and engagingly (dress, manner and effective preparation and delivery of chosen economy delivery of the presentation when presenting and does not present themselves appropriately (dress, manner and conduct). Poor at answering Q&A. presenting however presents self appropriately (dress, manner and conduct) Student makes very little contribution to group preparation demonstrated by limited contribution to the effective delivery of the team briefing assessed through the Q &A. the Q &A. expression, difficult to follow and understand. Student's speech partially clear when presenting however presents self appropriately (dress, manner and conduct) demonstrated through fair contribution to the effective delivery of the team briefing and also assessed through the Q &A. Student is involved fully in the group team briefing, demonstrated through competent contribution to the effective delivery of the presentation and facilitates the involvement of other and shows leadership. and engagingly (dress, manner and conduct) Student is involved fully in the group team briefing, demonstrated through excellent value adding contribution to the effective delivery of the presentation and facilitates the involvement of other and shows strong leadership. self professionally and engagingly (dress, manner and conduct) Student is involved fully in the team briefing, demonstrated through excellent value adding contribution to the effective delivery of the presentation and facilitates the involvement of other and shows excellent leadership. conduct).Student is involved fully in the team briefing, demonstrated through excellent value adding contribution to the effective delivery of the team briefing and facilitates the involvement of other and shows leadership. conduct).Student is involved fully in the team briefing, demonstrated through excellent value adding contribution to the effective delivery of the team briefing and facilitates the involvement of other and shows leadership.
I know it said grope but i will be doing it on my own because i enrolled late.