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Assessment Task 2 (BSBMKG609) Assessment Task 2 BSBMKG609 Develop a marketing plan Prepare and present a marketing plan Submission details Candidate’s name Phone no. Assessor’s name Phone no....

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Assessment Task 2 (BSBMKG609)
Assessment Task 2    BSBMKG609 Develop a marketing plan
Prepare and present a marketing plan
Submission details
    Candidate’s name
    Phone no.
    Assessor’s name
    Phone no.
    Assessment site
    Assessment date/s
The assessment task is due on the date specified by your assessor. Any variations to this a
angement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
In this assessment task, you are required to develop a presentation and written report describing your marketing strategies and activities, including clear descriptions of how your strategies reflect organisational objectives.
Assessment description
In this assessment task, you are required to review the strategies and tactics you devised in Assessment Task 1 and describe how they meet the requirements for the organisation. You also need to develop a presentation of your marketing strategies that outlines the strategies, your approaches and your reasoning for developing these. Your presentation should incorporate feedback from key stakeholders.
1. For the organisation outlined in the case study materials from Assessment Task 1, and using the strategies and tactics developed in Assessment Task 1, you will need to prepare a marketing plan using the headings below.
a. Executive summary – Provide an overview of the organisation and the plan, which simply states what is to be achieved.
. SWOT analysis – Submit an overview of the organisation’s strengths, weaknesses, opportunities and threats (analysed in Assessment Task 1).
c. Marketing objectives – Include the objectives of the organisation (discussed in Assessment Task 1).
d. Strategies – Outline the marketing opportunity selected and strategies developed in Assessment Task 1.
Include your reasoning for the marketing mix decisions that you made and the strategies you selected, refe
ing to the SWOT, risk and gap analyses undertaken.
e. Implementation – Provide an outline of the tactics devised for implementation in Assessment Task 1. You need to provide your reasoning for choosing these tactics, and outline the process for reviewing performance.
2. When you have finished writing your marketing plan, you need to:
a. liaise with your supervisor (your assessor) to a
ange a suitable time and format for presentation
. present the plan to key stakeholders (a group assembled by your supervisor) in the format specified by the assessor and at an agreed time
c. allow for feedback on the plan from stakeholders within your presentation.
3. During your presentation, you will need to ensure you demonstrate:
a. the appropriate communication skills to relate to a diverse range of people
. the leadership skills to gain the trust and support of stakeholders for the plan you present.
4. After you have presented your report and incorporated feedback from key stakeholders, you need to revise and send your final written report to your supervisor (your assessor).
This assessment task can be completed in your own time as you work through the related topics in either the Student Workbook or under the guidance of the assessor.
The assessment will be due at the completion of Section 3 of the Student Workbook, unless otherwise advised by the assessor.
You must:
· submit and present a marketing plan that follows the instructions as set out in the procedure above.
Your assessor will be looking for whether you have:
· followed the instructions to develop a detailed marketing plan
· structured your plan according to the headings listed above
· sufficiently justified your selection of marketing strategies and implementation tactics
· allowed an opportunity to receive feedback during your presentation to key stakeholders
· demonstrated the communication skills to convey your message succinctly.
Adjustment for distance-based learners:
The presentation can be adjusted for distance learning. The presentation for this task can take place with an online video conferencing tool, such as Skype.
Distance learning option 1: Assessor as observe
The learner can conduct the presentation as specified in the assessment task, but may need to adjust the way that the report is presented and how feedback is incorporated.
· The presentation can be varied to take place by Skype conference. If this is possible, the process followed does not need to be varied greatly.
· The student should email presentation material (PowerPoint slides) to the assessor prior to the presentation.
· Additional evidence (documents, photos and videos) may be required and can be sent electronically, but must conform to the format guidelines provided to student.
Distance learning option 2: Tape the presentation
The presentation may involve skills that are too active or complex for video conferencing. This might involve skills or demonstrations of complex tasks.
In this case, the candidate may be able to video the presentation and send it to the assessor.
The student should send presentation material (PowerPoint presentation) and any additional evidence together with the presentation to the assessor.
BSBMKG609 Develop a marketing plan    1st edition version: 1
© 2015 Innovation and Business Industry Skills Council Ltd    Page 3 of 3

Assessment Task 1 (BSBMKG609)
Assessment Task 1    BSBMKG609 Develop a marketing plan
Devise strategies and plan marketing tactics
Submission details
    Candidate’s name
    Phone no.
    Assessor’s name
    Phone no.
    Assessment site
    Assessment date/s
The assessment task is due on the date specified by your assessor. Any variations to this a
angement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below
for details.
Performance objective
In this assessment task, you are required to review and evaluate marketing opportunities for an organisation and develop marketing activities that reflect strategic directions of the organisation.
Assessment description
For the organisation outlined in the case study provided, identify two marketing opportunities and evaluate each opportunity for risks, strengths, weaknesses and alignment with organisational objectives. After you have reviewed the opportunities, select the best-fitting opportunity for the organisation and develop marketing strategies, approaches and activities to take advantage of the opportunity.
You are required to submit a report that addresses all of the elements listed in the procedure. The report should be structured using the headings below.
Organisational overview
1. Develop an organisational overview that:
a. outlines the strategic direction and organisational objectives
. outlines the cu
ent size, capabilities and resources of the organisation, including any notable strengths and weaknesses
c. identifies any gaps between the objectives and the cu
ent capabilities and resources.
1. Identify two marketing opportunities that meet the objectives, and evaluate the risks and benefits of each opportunity.
2. Recommend the opportunity that best addresses organisational objectives and:
a. develop a marketing mix strategy that fits within the capabilities and resources of the organisation
. describe how your strategies align with the strategic direction of the organisation, and give justifications for your selection
c. detail a marketing performance review strategy using an appropriate tool (competitive analysis, life cycle model, value chain analysis, etc.) to review the performance of the organisation against marketing objectives
d. include the metrics to be used in measuring marketing performance.
1. Detail the tactics necessary to implement the strategy you have outlined, including:
a. scheduling of activities to enact the strategy
. costing
c. accountabilities and responsibilities
d. a plan for coordinating and monitoring scheduled activities, including KPIs.
2. Outline any legal and ethical requirements that impact on the selected tactics.
3. Describe how the tactics fit within identified organisational resources and capabilities.
This assessment can be completed in your own time, as you work through the related topics in either the Student Workbook, or under the guidance of the assessor.
The assessment is due at the completion of Section 2 of the Student Workbook unless another submission time/method is suggested by your assessor.
Check with your assessor whether it is appropriate to use a computer for the submission of the report (electronic), or if the assessor requires a hard copy (printed) version.
You must provide:
· a report containing documents that support all of the instructions outlined in the procedure above.
Your assessor will be looking for whether you have:
· identified a suitable marketing opportunity
· conducted research to assess and analyse the market
· prepared a report outlining your marketing strategies to best take advantage of the identified market opportunities
· organised your report under the headings suggested in the procedure.
Adjustment for distance-based learners:
· No variation of the task is required.
· A follow-up interview may be required (at the discretion of the assessor).
· Documentation can be submitted electronically or posted in the mail.
Case study
Houzit is a chain of homewares stores in Brisbane that specialise in bathroom fittings, bedroom fittings, mi
ors and decorative items. They cu
ently have 15 stores spread across the greater Brisbane area, with all stores being managed and coordinated from their head office in Milton.
You have recently been appointed as the marketing manager and must now review the organisation and devise marketing strategies that will move Houzit towards its strategic goals.
The CEO has also asked you to consider some marketing opportunities that may assist Houzit in reaching its goals, and provide him with a
ief summary evaluating two alternatives, including the benefits and risks associated with each option, and making a recommendation for the opportunity most likely to produce results.
You have gleaned the following information about Houzit:
· Houzit is close to entering its fifth year of operation; offers a wide range of homeware items on easy-to-manage payment terms and supplies a three-year guarantee on every item sold.
· The typical target customers have the following characteristics:
· sophisticated people who are houseproud
· shoppers who will drive to an easy-to-access store
· customers who require payment plans to spread their commitment over an extended period
· renovators and new home builders
· 20–50 years old.
Houzit recognises the following trends and focuses its efforts on them.
· Quality – Preference for high-quality items is increasing as customers are learning to appreciate differences in quality.
· Unique items – Customers want homewares that stand out from mass-produced, low-quality items.
· Selection – People are demanding a larger selection of choices, and are no longer accepting a limited selection of homewares.
The typical Houzit store has the following characteristics.
· Location – A commercial, subu
an neighbourhood, or u
an retail district.
· Design – Bright and functional.
· Size – 1,000–1,500 m2.
· Employees – 15–20 full time, plus several casuals
· Types of transactions – 60% cash, 40% on long-term repayment plan.
· Sales
eak-ups between the existing Brisbane stores reveal sales of:
· 30% bathroom fittings
· 35% bedroom furnishings
· 20% mi
ors and decorative items
· 15% lighting fixtures (recent addition).
· A new customer’s first purchase is generally of mi
ors and decorative items, and this gives us the opportunity to sign them up to our loyalty program.
In a
ief discussion with the CEO, you asked about the changes taking place in legislation
Answered Same Day Jun 23, 2020 BSBMKG609 Training.Gov.Au


Kuldeep answered on Jun 25 2020
142 Votes
Running head: Devise strategies & plan marketing tactics
Devise strategies & plan marketing tactics
Devise strategies & plan marketing tactics
Student Name
University Name
Unit Code
Unit Name
Executive Summary    3
SWOT analysis:    3
Marketing objectives    5
Strategies    5
Gap analysis    5
Five forces analysis:    6
Ansoff’s product-market growth matrix:    8
Implementation:    9
Implementation milestones:    11
Milestones    12
References    13
Executive Summary
Houzit is a home furnishing chain in Brisbane that specializes in bathroom accessories, bedroom accessories, decorative items and mi
ors. Houzit is about to enter its 5th year of operation; it provides various household items through easily manageable payment terms and provides a guarantee for each item sold. They recognize its high quality products and unique products. They have a very convenient location in commercial and u
an retail areas. In addition, they are between 1,000 and 1,500 square meters in area and have a
ight and functional space with 15-20 full-time employees. However, the government has a great driving force on the issue of the sustainability. This mainly focuses on the management of waste and energy-saving environmental issues. In addition to these new regulations, they will have to find new ways to give customers with what they actually want without consuming high amounts of electricity, and increase sales from about $15 million per year to $20 million a year in coming three years.
SWOT analysis:
· Good staff that is very skilled about household items.
· Bright, practical and efficient retail staff in commercial city areas.
· Repeat high customer loyalty among customers.
The quality, range and availability of various products exceed that of competing products.
· Because of critical mass and shop cover, a limited marketing budget can increase
and awareness.
· Continue to fight for the growing long-term repayment plans that our clients have taken.
· They will try to provide clients what they need without more electricity usage.
· The growth market in high-growth regions still occupies most of the target markets, but it is still not conscious of the latter's preferences
· Competition from some local independent retailers can lower prices because the overhead cost of the owner's business is higher than that of our employees' stores.
· Competition for national chain companies entering the Brisbane market.
· The economic slowdown has reduced the disposable income of consumers for household goods.
· The government has a great driving force on sustainability issues. This mainly focuses on the environmental issues of waste management and energy consumption.
PEST Analysis
Political factors: The government has a great driving force on sustainability problems. This focuses on the environmental issues of energy conversations and waste management. The Houzit store was deliberately designed as a
ight shopping venue. This means that the cost of electricity for running lights and air conditioners is high. According to the new regulations, Houzit will find methods to fulfil their customers’ needs.
Economic factors: The Houzit market is a high-quality product and unique design. Compared with other competitors, the price is significantly higher (Venzin, 2016).
Social factors: With the economic downturn, this is the main reason for the buyer's disposable income contraction, and it is also the basis for high quality products in the region just because customers have limited impact on the status of trade.
Technical factors: The Houzit store was designed to be a
ight and comfortable shopping venue. This means that in order to avoid high power consumption, it takes a lot of power to run lights and air conditioners.
Marketing objectives
1) According to the study, every opportunity
ings various risks and benefits. We can assess risks and increase profits, but we cannot avoid risks. According to the Houzit market survey, they have the opportunity to achieve their goals. Those are:
2) Growth market for high-growth markets A large proportion of the market's target market is still unaware of Houzit offer, but because...

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