Assessment Task 1 Instructions
Provide answers to all of the questions below:
1. Outline how strategic alliances can provide options for marketing opportunities and include two examples of alliances (also known as cooperative business models) that can be formed between businesses.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
2. Outline how the development of existing products or services can provide marketing opportunity options for a business, both in existing and new markets. Relate your answer to relevant diversification strategies from the Ansoff matrix.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
3. Outline how a takeover can create options for marketing opportunities for a business.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
4. Outline key information that a franchiser should consider providing when marketing their franchise opportunity.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
5. Outline how a company can use the establishment of a new business as an opportunity for marketing. Provide an example to illustrate your answer.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
6. Outline two other marketing opportunity options that a business could choose to pursue other than options explored in the questions above.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
7. Explain the importance of the product life cycle concept in marketing. Name and explain each of its stages.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
8. Explain the importance of considering the marketing mix when
inging products or services to the market.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
9. As most businesses have the objective to sell as many products as possible, outline key factors that a company should consider in determining the product component of the marketing mix.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
10. Outline the importance of the pricing strategy for a business and two types of pricing strategies that a company could use.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
11. Outline two types of promotional strategies that a business could use.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
12. Outline three common distribution strategies that can be used as part of the marketing mix.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
13. Outline why a business may choose to use an undifferentiated marketing strategy.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
14. Outline why a business may choose to use a concentrated marketing strategy.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
15. Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix align with an organisation’s strategic objectives. Provide an example to illustrate your response.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
16. Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix meet legal and ethical requirements. Provide an example to illustrate your response.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
17. Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organisation. Provide an example to illustrate your response.
Your Source:
Assessor to deem the above response as either S (Satisfactory) or NS (Not Satisfactory)
BSBMKG609 Develop a Marketing Plan
Student Assessment Tasks
Vocational Training Institute RTO 41111 CRICOS 03487C Page 8 of 9
Version: October 2019 v1.0
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