Assessment item 2
Market opportunity report
Value:40%
Due Date:29-Apr-2019
Return Date:21-May-2019
Length:3000
Submission method options:Alternative submission method
Selected Australian company: http://www.tindosolar.com.au (assumed financial values can be used if required)
Task
You are expected to research market opportunities, and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company's products/services entry into a country of your choosing in Asia.
The selected company must currentlyNOTbe operating or distributing products/services in the Asian market you have selected. You mayNOTcontact the organisation during the completion of this assessment.
The objective of developing a Market Opportunity Report is to identify international marketing opportunities in your focus market for an existing Australian organisation of your choosing and complete the early sections of a comprehensive international business plan. The concluding sections of the international business plan will form the basis of Assessment 3.
You will need to conduct research on products/services with which they might plan on entering the market, as well as research the most current PESTEL issues specific to doing business in that country. Issues include, but are not limited to economic analysis, political and legal/regulatory risk, social / cultural / ethical nuances that require adaptation, technology risks and issues and any environmental issues that need to be considered.
You will also need to analyse the skills, resources and capabilities of your chosen organisation with respect to entering this new international market.
The assignment should be a maximum of 3000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic.
A suggested structure would include:
· Executive summary of main findings of report
· Introduction to the report
· Company identification including the types of products/services it markets, existing international market activities (if any), and why it might consider market entry into the Asian market of your choosing
· Introduction to chosen country
· Economic / Financial Analysis
· Political & Legal Analysis
· Social, Cultural and Ethical Analysis
· Technology issues (if any)
· Environmental issues e.g. sustainability (if any)
· Other issues (if any)
· SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
· Conclusions
· Reference list
Note:
- Quality sources are peer reviewed, current (within 10 years unless cornerstone journal articles) and relevant.
- Word count that exceeds 10% will attract a 10% penalty and that which exceeds 20% will attract a 20% penalty. Generally word counts that are less than 10% tend not to have answered the assessment task in enough detail. remember word count does not include executive summary, headings, table of contents, cover page, references or reference list.
- This assignment should be presented in report format and include a cover page, a table of contents page and a breif executive summary which will not be considered in the word count. Also a reference list is not included in the word count.
- Please note that you should not use 'wiki' sites or investopedia or any "opedia"sites as references for this assignment. These sources may provide useful background reading, but they are not suitable for inclusion as academic references.
Rationale
Subject learning outcomes
This assessment task will assess the following learning outcome/s:
- be able to explain key concepts in globalisation and assess the implications for Australia in general as well as Australian and international firms and their business practices.
- be able to analyse international business environments and practices, and evaluate how they are being shaped by economic, financial, socio-cultural, political and legal forces.
- be able to investigate different socio-cultural and ethical environments in the international arena and explain the implications for conducting business.
- be able to research and evaluate the attractiveness and viability of conducting business in specific locations around the globe.
Marking criteria and standards
A copy of the marking guide for this assessment item follows.
· Provided a concise summary of the findings of all sections of the report. Findings for all important factors were provided in the summary.Evaluation of implication demonstrates strong understanding of macro environmental risks and opportunities.
· Background information on the company demonstrates ability to research and synthesize information into a clear and concise exposition of knowledge. Scope of the report clearly and concisely articulated. Clearly identifies key issues relevant to the MNE's external environment including a full well considered discussion.
· The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear, insightful connections to key concepts/theory. Evaluation of the data in relation to the country analysed clearly outlined relevant implications for the chosen firm. Evidence of research using a wide range of authentic, current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond). Conveys information concisely. No unnecessary content.
· Organisation and presentation was of an excellent standard. Presentation follows guidelines.
· Fluent writing style. Grammar and spelling accurate.
· Consistent and sustained acknowledgement of sources of information and data throughout report. Excellent referencing with majority of citations correctly adhering to APA method. Comprehensive reference list.
· Wide variety of up to date, authentic and appropriate sources used in appropriate context.
Presentation
Assessment 2 should be a maximum of 3000 words. Feel free to use headings/sub-headings to highlight changes in topic.
An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.
The assessment tasks should be within +/- 10% of the word limit. The word count is taken from the first word to the last word and includes quotes.
Quotes must comprise less than 10% of the total word count.
Proof-read your work so that it is free of spelling, grammar and punctuation mistakes.
Use language that is appropriate to academic and professional tasks.
Ensure you use respectful and appropriate terminology.
Requirements
Checklist
1. Read the question and Marking Guide carefully and address all criteria.
2. Ensure you apply relevant theories & concepts.
3. Demonstrate a critical reflection on the theory and practice.
4. Write succinctly keeping within the word limit.
5. Use quality references (text book, journal articles etc).
6. Reference according to the APA6 Referencing Guide (see http://student.csu.edu.au/study/referencing-at csu).
7. Make your essay easy to read and navigate.
8. Use plenty of headings, subheadings.
9. Include and executive summary and a table of contents that includes all of the headings and subheadings. Show that you have thought about how to organise your thoughts. No it is not included in the word count.
10. Use Times New Roman 12 point font, 1.5 line spacing.
11. Use diagrams as necessary.
12. Provide one introduction and one conclusion for the whole essay.