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Assessment 1 Business Model Deconstruction Task Description: To be completed individually, you are required to prepare a business report that deconstructs an organisation's business model and...

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Assessment 1
Business Model Deconstruction 
Task Description:
To be completed individually, you are required to prepare a business report that deconstructs an organisation's business model and identifies the critical success factors that make the business sustainable. To undertake this analysis, you will need to explore different business models, including those that are frequently seen to achieve sustainable success and high levels of profitability. Your analysis will demonstrate your critical thinking skills and your ability to professionally articulate your findings.
Before commencing, you must seek your lecturer's approval to undertake an analysis of the business you have chosen. The type of organisation that should be identified for study is one that is relatively new, innovative in how they operate, and have most likely been established in the last five years. No students will be allowed to examine the same business.
While the assignment is an individual one, you are encouraged to discuss with your colleagues the variety of business models that have become popular and why you think they have been successful.  
To achieve a result that meets your study objectives, please ensure the business report addresses each of the assessment criteria detailed below and which is elaborated in the marking ru
ic. 
Length: 1500-words
Format: Business Report
Reference Format: American Psychological Association (APA) 
Assessment Due Date:
Week 4 Friday (30 Mar XXXXXXXXXX:00 pm AEST
Submission Instructions:
Please submit via Turnitin in Moodle 
Return Date to Students:
Vacation Week Friday (13 Apr 2018)
Results and marking comments will be available through Feedback Studio. Please click on the blue pencil to access the feedback.
Weighting:
30% 
Assessment Criteria:
1. Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides (10%)
2. Describe the business model canvas of the selected business using the nine building blocks (20%)
3. Explain the key relationships that exist across the nine building blocks (20%)
4. Identify and discuss the critical success factors the business has to get right to achieve sustainable success (20%)
5. Evaluate what will contribute to downside risk (10%)
6. Discuss the changes you would make to the business model if this was your business (20%)
Learning Outcomes Assessed:
· Define and apply key concepts of innovation in commercial, digital, service, and social contexts 
· Demonstrate an understanding of and apply the stages of the innovation process, including learn how to forecast the success and market diffusion of your innovation using business model design logic
· Identify and discuss the technical, financial and organisational constraints to innovation in markets that occur in real-life through the use of teamwork and
ainstorming. 
Graduate Attributes:
· Knowledge 
· Communication 
· Cognitive, technical and creative skills 
· Research 
· Self-management 
· Leadership 

1
MGMT20143: Marking Ru
ic
Assessment 1: Business Model Deconstruction
Unit code and name
MGMT20143: Think Big
Student ID and name
Key Criteria
High Distinction
(85-100%)
Distinction
XXXXXXXXXX%)
Credit
(65 – 74%)
Pass
50 – 64%)
Fail
(below 50%)
Context: 10%
Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides.
Exemplary and succinct description of the operating context, marketplace, and products and services the selected business provides.
Very sound and succinct description of the operating context, marketplace, and products and services the selected business provides.
A credible description of the operating context, marketplace, and products and services the selected business provides.
A very general description lacking succinctness and/or specificity regarding operating context, marketplace, and products and services the selected business provides.
Poor or limited description lacking succinctness and/or specificity regarding operating context, marketplace, and products and services the selected business provides.
Business Model Canvas: 20%
Describe the business model canvas of the selected business using the nine building blocks in Osterwalder & Pigneur.
Exemplary description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Very sound description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneu
A credible description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Rudimentary description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Poor or limited description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Key Relationships: 20%
Explain the key relationships that exist across the nine building blocks detailed above.
Exemplary explanation of the key relationships that exist across the nine building blocks.
Very good explanation of the key relationships that exist across the nine building blocks.
A credible explanation of the key relationships that exist across the nine building blocks.
Rudimentary explanation of the key relationships that exist across the nine building blocks.
General failure to explain the key relationships that exist across the nine building blocks.
Critical Success Factors: 20%
Identify and discuss the critical success factors the business has to get right to achieve sustainable success.
Exemplary identification and detailed discussion of the critical success factors for the business.
Very good identification and discussion of the critical success factors for the business.
A credible identification and discussion of the critical success factors for the business.
Rudimentary identification and discussion of the critical success factors for the business.
General failure to identify and discuss any of the critical success factors for the business.
Downside Risk: 10%
Evaluate what will contribute to downside risk.
Very candid and balanced examination of aspects that may increase the downside risk.
Reasonably candid and balanced examination of aspects that may increase the downside risk
Somewhat candid and reasonably balanced attempt to examine aspects that may increase the downside risk
Very basic analysis and no real attempt to examine aspects that may increase the downside risk
No or limited analysis to examine aspects that increased the downside risk
Recommended Changes: 20%
Discuss the changes you would make to the business model if this was your business
Exemplary identification and examination of key changes you would make to improve the business.
Very sound identification and examination of key changes you would make to improve the business.
Reasonable identification and examination of key changes you would make to improve the business.
Quite basic identification and limited examination of key changes you would make to improve the business.
No or limited identification and examination of key changes you would make to improve the business.
LATE ASSESSMENT PENALTY
For each day, or part thereof, a penalty of 5% out of 100% will be deducted from the work submitted. Submitting an inco
ect file is not excused from the penalty.
EXCEEDS WORD-LIMIT
A penalty of 5% for every 100 words will apply for submissions that exceed 1500-words (+10%)
Answered Same Day Mar 21, 2020 MGMT20143 Central Queensland University

Solution

Arun answered on Mar 28 2020
132 Votes
Foodora Company Analysis
Executive summary
The company Foodora is well recognised company in food delivery. The business canvass model analysis reflects that the company has achieved good success in international market. it has grown rapidly but with the rapid growth, the focus towards customers’ service may be hampered as revealed by the analysis. the customers are not happy with the service and delivery as well as treatment by the employees. The employees also offer average rating to the company. considering all these facts, it is recommended that the company should improve its business operation by improving the customer’s service and by considering the needs of the employees.
Introduction
Foodora is a food company that provides good food to customers in their everyday lives. The company is recognised as the food delivery service. But the company promises to offer more. Company provides different kinds of cuisines. It operates in ten countries worldwide. The focus of the company is to deliver the service and change the way food delivery is deliberated and experienced. The company has headquartered in Berlin and it is incorporated in 2014. The type of company is Partnership Company the size of the company is 1001-5000 employees. Its specialities are offering home delivery, restaurants services, premium food, online ordering and fast delivery.
Business model canvass
The business model canvass for sustainable development initiatives of the company Foodora is conducted. There are nine building blocks in business model canvass.
Customers
The customers are the first building block in this business model. The customers generally look for the better services and their needs fulfilments. Customers require specialised and customised services from the company as well. These considerations are taken into account while conducting the analysis of Foodora company relationship with the customers. The critical review of the customer’s feedback thus is conducted. The feedback of the customers about the Foodora company services reveals worst experiences. One customer from a site called Trustpilot remarked that it is worst company and the company customer’s care is not functioning. The company does not take responsibilities to care the needs of customers and the service of the company is not up to the mark. Most of the customers rated the company services as one star and sluggish. One customer says that he does not want to give event one star to the company performance. He mentioned the talk with one Sophia who responded that it his problem to sort out. One customer remarked that earlier the service of company was good but now it is deteriorated considerably. The reviews of Foodora earned it only one star from reviews of 66 customers that is pathetic (Trustpilot, 2018). But some other reports indicate good performance by the Foodora Company. Market insider reports about Foodora services are very good in fact. Due to this, the company has experienced significant growth. This is reported in Foodora company review in Toronto. Another report published by Miltok, (2016) mentions the digital revolution introduced by the Foodora Company in the food delivery industry. The report mentions the rapid growth of the Foodora Company in the 50 cities in ten countries and employing more than 5000 employees worldwide.
Value proposition
The value proposition is important building block in the business model canvass and it demands that the company should consider why customers purchase products and whether the company is able to meet their needs. The reviews of employees are therefore taken into consideration to understand the value proposition. Employees say a participative management approach and learning environment is present in the Foodora Company and there is flat hierarchical system. The cons in the company is
anding of the company needs more efforts. The overall rating offered by employee to Foodora reveals 3.3 stars. Foodora in 2015, merged...
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