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As the new technical communications manager for International Gadgets (IG), you have developed a good idea of the various internal and external audiences for communications across the enterprise. You...

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As the new technical communications manager for International Gadgets (IG), you have developed a good idea of the various internal and external audiences for communications across the enterprise.
You have learned that IG is organized into five main areas consisting of Research & Development (R&D), Manufacturing, Sales & Marketing, Technical Support, and Finance/Accounting. Each area has its own structure:

  • R&D – New Product Development and Product Enhancement teams
  • Manufacturing – Detroit, Shanghai, and Purchasing teams
  • Sales & Marketing – U.S. Sales, U.S. Marketing, European Sales, European Marketing, Partner Management, and Online Sales teams
  • Technical Support – the exception, as there is only a single team handling this function
  • Finance/Accounting – Corporate Finance and Corporate Accounting teams
  • Human Resources – Corporate HR team with ties to HR representatives at each work site

In addition to the internal departments, IG staff interface with a wide range of external entities and individuals including customers (large accounts, individuals via web sales), distribution partners, component suppliers, subcontractors (design and occasional manufacturing). IG also contracts with Amazon to handle all its product logistics—warehousing, packaging and shipping, and returns.
However, you have noticed that different audiences do not always have the same needs from similar announcements. For example, a communication announcing the launching of a new product means different things to different departments.
In a memo to your communications team, instruct them on ways to discover the needs of the stakeholders in different areas of the company so that a new product announcement will be relevant to them.
Please refer to attacheddocument for company background.
For additional details, please refer to theModule Five Short Paper Guidelines and Rubricdocument.

Answered Same Day Aug 16, 2020

Solution

Soumi answered on Aug 18 2020
135 Votes
Running Head: BUSINESS COMMUNICATION    1
BUSINESS COMMUNICATION                                5
BUSINESS COMMUNICATION
    MEMO
To: The Communication Team at International Gadgets
From: The Technical Communication Manage
Date: ________________
Subject: Needs of the Stakeholder during New Product Launch
Needs of Research and Development (R&D) Stakeholders
The R&D team support for a newly launch product is important. As described by Falzetti, Keiper and Igartua (2018), it is the R&D team that develops the blueprint of the newly launched products. Therefore, communication team should make detailed notes of the theories, designing and technology used for the newly launched product. As suggested by Tikas and Akhilesh (2018), as the newly launched products use the ideas suggested by R&D employees, making announcement of the technical specifications would satisfy the mental need of recognition and would generate support from them. In case of IG, there will be no exception to this rule.
Needs of Manufacturing Stakeholders
    The designs developed by R&D department, finds fulfillment and mass production status through the dedication of the manufacturing department. Therefore, the newly launched product of IG needs the support of its manufactures. As suggested by Koren, Gu, Badurdeen and Jawahir (2018), the communication team of an organization can get the support of the manufacturing department is it can include the production time, capacity and quality highlights in the product launch announcement.
Needs of Sales & Marketing Stakeholders
    As the Sales and marketing...
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