As part of the Allied Sanitation Company (ASC) executive team, which is considering marketing their...

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As part of the Allied Sanitation Company (ASC) executive team, which is considering marketing their new, innovative sanitation product outside of the United States, they are considering staying in the US and exporting their product internationally. Explain the benefits to companies begin by exporting their products. What steps should this executive team take to determine whether exporting this product is a wise business decision?###Please Follow the APA requirements####please include the book attached along with the question as one of the sources

Abhishek · Accepted Answer

Running Head: INTERNATIONAL BUSINESS						1
INTERNATIONAL BUSINESS 								4
INTERNATIONAL BUSINESS
Allied Sanitation Company: Exportation
Allied Sanitation Company has decided to expand their business by exporting materials to other countries while being in the US. This is a great step towards the globalization of the business. Before starting this exportation, the companies should consider a few aspects for making it a success. Deciding upon the venue for exporting is extremely important, while having a plan to determine the capacity will be crucial.
Choosing the route of marketing which can be direct selling or through distributors and even via sales agent, is also an important step (Alves, 2018). The scope in the newly penetrated market is extremely important, and then only the marketing should take place. The demand can be identified through social media, and the advertisements for reaching their target group should be done prior to launching the profit in the new domain.

As part of the Allied Sanitation Company (ASC) executive team, which is considering marketing their new, innovative sanitation product outside of the United States, they are considering staying in the...

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