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As a member of the Allied Sanitation Company (ASC) executive team considering producing, marketing, and distributing its sanitation product to the global community, there is a faction on the team that...

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As a member of the Allied Sanitation Company (ASC) executive team considering producing, marketing, and distributing its sanitation product to the global community, there is a faction on the team that wants to market this product through e-commerce rather than through traditional sales channels in order to keep sales costs low.

· What are the challenges the organization will face when electronically marketing and selling this product outside of the United States?

· What are some of the issues the team needs to be aware of before launching this product for sale electronically?

· Provide a summary of the issues ASC must analyze prior to entering the global market through electronic means.

****One source you must cite for this assignment is your textbook. Cite any other sources you are using.

Answered Same Day Jul 30, 2021

Solution

Shalini answered on Jul 30 2021
136 Votes
Running head: ALLIED SANITATION COMPANY        1
ALLIED SANITATION COMPANY         5
ALLIED SANITATION COMPANY
Challenges
Channelizing the company product globally through e-commerce rather than the traditional sales channel is a complete different thing. As on the global level as well as the national level the e-commerce market is different from the normal and traditional market. Several things need to be considered before channelizing the things into practice (John & Kenneth).
Some of the most prominent challenges that the company would face during electronically marketing and selling the product outside the United States include-
Competition- competition is the major challenge that the company would be facing on e-commerce in global market. As on the e-commerce platform the company would be dealing tough competition with the local sellers as well as the sellers from different countries. As e-commerce is an open market.
Customer Experience- customer experience would also be a challenge as providing the same experience to them as they would get in
ick and mortar store and that too in a positive way would be a tough challenge as the market would be not much known for the company.
Visibility- in the e-commerce visibility is very important so that...
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