Aristotelian appeals of ethos, pathos, and logos have underpinned persuasivecommunication for over 2000 years.Describe these appeals with specific examples of their application in modernbusiness...

Ethos, Pathos and Logos
Ethos, Pathos and Logos are basically modes of persuasion employed for the purpose of convincing the audiences (Higgins and Walker, 2012).  Also, they are considered as being the three artistic proofs (Aristotle developed these terms) and are all denoted through Greek words. First of all, Ethos or the ethical appeal involves convincing listeners of the author’s character or credibility (Gass and Seiter, 2013). An author will make use of ethos for showing to the audience that he/she is a trustworthy source and is worth paying attention to. Moreover, Ethos refers to the Greek term for “character.” The terms “ethic” has evolved from ethos (Higgins and Walker, 2012). Ethos could be devised through selecting language, which is suitable for the listeners and subject (also implies towards selecting suitable vocabulary level), making oneself sound reasonable or impartial, introducing proficiency and through making use of appropriate syntax and grammar (Gass and Seiter, 2013).
Secondly, Pathos or the emotional appeal implies towards persuading an audience through alluring their emotions (Gass and Seiter, 2013). Authors make use of pathos for invoking sympathy among the audience; for making the listeners feel what actually the writer wants them to sense. A widespread usage of pathos would involve drawing pity from a listener. Other usage of pathos would involve inspiring anger from a listener; possibly for prompting action. Pathos basically refers to the Greek term for both experience and suffering (Braet, 2012). The terms pathetic and empathy are obtained from pathos. Additionally, Pathos could be devised through using evocative language, emotion evoking instances, emotional tone and instances of emotional proceedings as well as implied meanings. 
Logos or the logic appeal implies towards convincing the listeners through using reason or logic (Higgins and Walker, 2012). To application, logos would involve citing statistics and facts, literal and historical analogies, and mentioning particular authorities on some...