Aricle from CCSU library and write about AricleNeed pdf of Aricle also

Question

Shubham · Accepted Answer

Last Name:						 4
Name:
Professor:
Course:
Date:
Title: Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources 
Contents 
Introduction	3
Discussion	3
Conclusion	4
Works Cited	5
Introduction
Consumer Research is moving ahead towards utilization of quant data which will help to know about consumer behavior so that theory and practical application of interest can be related. Author stresses on the usage of multiple data sources so that the researcher can go beyond the research question and explore what is still uncovered. Choosing data sources is not only enough but the analytical tools used to analyse the data is more relevant as on its basis only the research analysis, discussion and conclusion is done. This will act as a litmus test for the researchers because it will review how customer focus is maintained throughout.
Discussion
Authors studied nearly 200 plus articles to reach to studies he presented in the paper.

Aricle from CCSU library and write about Aricle Need pdf of Aricle also

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment