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Aricle from CCSU library and write about Aricle Need pdf of Aricle also

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Aricle from CCSU library and write about Aricle
Need pdf of Aricle also
Answered 1 days After Sep 05, 2022

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Shubham answered on Sep 06 2022
69 Votes
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Title: Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
Contents
Introduction    3
Discussion    3
Conclusion    4
Works Cited    5
Introduction
Consumer Research is moving ahead towards utilization of quant data which will help to know about consumer behavior so that theory and practical application of interest can be related. Author stresses on the usage of multiple data sources so that the researcher can go beyond the research question and explore what is still uncovered. Choosing data sources is not only enough but the analytical tools used to analyse the data is more relevant as on its basis only the research analysis, discussion and conclusion is done. This will act as a litmus test for the researchers because it will review how customer focus is maintained throughout.
Discussion
Authors studied nearly 200 plus articles to reach to studies he presented in the paper. While studying observational data researcher does not have any...
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