Higher Education Faculty
Assignment Cover Sheet
Management and Organisations in a Global Environment
Research Paper 1
Friday Week 6
Student e-mail address [email protected]
I acknowledge that:
1. This assignment is my work. I acknowledged and disclosed fully any assistance received in its preparation and cited any sources from which I used data, ideas, words, either quoted directly or paraphrased.
2. This assignment was prepared by us specifically and only for this subject.
3. This assignment is identical with the work submitted via Self-Check on Blackboard.
Table of Contents
Executive Summary 3
E-learning Activities 3
Activity 5 – 'Riding the waves of culture’-Talk given by Fons Trompenaars at TEDxAmsterdam 3
Activity 6 –Building a cross-cultural web design for a wider audience’(inon 22nd Jun 2010) 3
The report consists of two activities: Activity 5 and Activity 6.
First activity is a video talk by Fons Tromenaars on the topic ‘Riding the waves of culture’. It explains about how cultural diversity is expanding in each and every economy these days and how it is has influenced the views and mixing tendency. The speaker gives examples of many situations where valuing relationship and simultaneously obeying law of the land can vary with different communities.
Second activity explains how low context and high context can be included into business to influence the local public more effectively. The Mc Donald website’s homepage in UK and India is designed according to regional demand taste to attract local public. Moreover other factors like colour, Unicode, navigation, and content can be changed according to the country.
Activity 5 – 'Riding the waves of culture’-Talk given by Fons Trompenaars at TEDxAmsterdam
1. I have been facing...