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The cost of running the printing and disfibution site, plus sffi costs is cunently approximately $1,500'000
per annum. lt has been identified that, given the change to the new medium of publication, it will be an
immediate priority to shut down the site and make all of the staff redundant-
The cu
ent office rent is $500,000 per annum.
Employment contracts are in place for all staff members employed in Head office. Printing and distribution
workers are employed under an award. The CEo has indicated that he is interested in moving towards an
enterprise agreement a
angement for all remaining staff and would like to have this reviewed as part of the
change management Process.
Cu
ent human resources policies and procedure include a recruitment, selection and induction policy and
procedure and a termination policy and procedure. There is an ad-hoc performance review process in place
which occurs as issues arise. There are no formal processes for training needs analysis or professional
development.
As the General Manager, you have been asked to lead the development and implementation of the change
management plan, with the first step being to consult with an organisational change expert to discuss issues
and strategies for change management for the company.
It is anticipated that, while there will be some cost savings in making the change, there will also be costs
involved including:
o Redundancies: anticipated cost is $300,000
. Upskilling staff: $100,000
o Consulting with experts: $100,000
. communication throughout change with key stakeholders: $100,000
Complete the following activities:
1. Research best practice change management strategies
Thoroughly review the case study information provided above. Analyse the company's
organisational objectives and consider the strategic changes needs that will need to occu
ased on strategic objectives.
Review Samson Media's cu
ent human resources policy and procedures, their strategic
objectives and the need for change. ln the light of the changes required to the organisation,
consider changes that may need to be made to the human resources policies and procedures.
Make notes for use in your
iefing report.
Using the lnternet, research change management, issues and practices, including ba
iers that
can impact on change, and best practice change management strategies. Make notes fo
inclusion in your
iefing report and to assist you in identifying best practice change
management strategies for Samson Media.
you will also need to identify these sources of information in your
iefing report to show that
you have identified expert guidance on change management. So, make notes on all the sources
of information you identify and use. You should identify at least three sources of information that
could be considered to be expert sources.
BSBlNN601 Lead and Manage Organisational Change
Student Assessment Tasks
Vocational Training lnstitute RTO 41111 CRICOS 03487C
Version: October 2019 v1.0
O J&S Learningwork 2018
Page 23 of 43
Assessment Task
Carefully read the following:
2 Instructions
BSBlNN601 Lead and Manage Organisational Change
Student Assessment Tasks
Vocational Training lnstitute RTO 41111 CRICOS 03487C
Version: October 2019 v1 .0
O J&S Learningwork 2018
Samson Media is a publisher of several upmarket fashion magazines. lt has strong links with a number of
high profile fashion houses whose products are featured in the magazines, and also provide a significant
source of advertising revenue, Readers of the magazines are predominantly 35 - S4-year-old women.
Readership has fallen over the last two years. This is due in the most part to due to competition from a
ange of other fashion magazines and consumers switching to digital media. Due to the decline in
eadership, profits have also fallen by 20a/o and there has also been a decrease in the share price.
As a consequence, the new CEO, Amir Johnson, has been appointed. Amir was the former Marketing
Director for a well-known successful media business that included a national newspaper, magazines and a
subscription television channel. Those publications are focused mainly on sport and cele
ity gossip. lt is
able to undercut its competitors with low prices, enabled by a ruthless approach to achieving high levels of
efficiency.
Amir and his team of Managers have developed a Strategic Plan that includes the following objectives.
. Increase return on capitalto 8% within 2 years
. Enact a transformational change of the company that will convert all magazines to a digital format.
Close the printing and distribution site.
Achieve cost efficiencies through relocating the head office to a smaller office.
. Restructure head office staff through moving to a smaller core of permanent staff and more contract
staff.
It is intended that the new digital magazines will have the following features:
. Focus on health and beauty, fashion and cele
ity gossip.
. Some free content but full access available only on a subscription basis.
. Additionalfeatures available to subscribers such as video clips, podcasts and discussion
Cu
ent staff information is as follows. All staff are full-time permanent staff and their total salary costs pe
annum to Samson Media are also included below.
o General Manager; $200,000
o Finance Manager: $150,000
. Marketing Manager: $150,000
. Customer service manager: $100,000
. Customer service assistant: $240,000 (total salary costs for each journalist is $80,000) (2) -
$100,000 (total salary costs for each assistance is $50,000)
o Online Marketing Coordinator: $120,000
. Human Resources Manager: $110,000
. Editor: $85,000
Art Editor: $80,000
o Journalists (3): $270,000 (total salary costs for each journalist is $90,000)
o Graphic designers (2): $240,000 (total salary costs for each journalist is $80,000)
Editing Assistant (2): $120,000 (total salary costs for each assistance is $60,000)
o Photographer (2): $150,000 (total salary costs for each assistance is $75,000)
o Senior Designer (2): $260,000 (total salary costs for each journalist is $120,000)
Senior Production Controller: $95,000
o Printing and distribution (20 staff): Total $1,000, 000
Page22 ol 43
Monitor Samson Media's external environment by researching and analysing trends in m
publishing and online magazine readership, and their impact on Samson Media's organisational
objectives as set out in the scenario information. This should also include a PESTLE analysis,
eviewing political, economic, social, technology, legal and environmental factors. Make notes
on the sources of information and your general findings for inclusion in your
iefing report.
Consider major operational change requirements and recommended order of priority based on
your review of the scenario information and human resources policy and procedures. Make
notes for use in your report.
Develop Change Management Briefing Report
The purpose of the change management report is to identify change requirements and
opportunities and to inform the development of the change management plan.
The report will also include a section on risk management to ensure that the company is ready
for all contingencies.
Use the Change Management Briefing Report Template to guide your work.
Your
iefing report must address:
An overview of the cu
ent situation facing Samson lndustries including:
o Analysis of the company's organisational objectives and identification of strategic
changes needs.
o A review of the cu
ent human resources policies and procedures and practices at
Samson Media against strategic objectives and report on required changes.
o An analysis of the external environment relevant to Samson Media and its objectives, including
events/trends that impact on strategic objectives, including trends in magazine publishing, as well
as trends in on-line magazine readership. Your analysis should reflect a PESTLE analysis
approach, reviewing political, economic, social, technology, legaland environmentalfactors.
An outline of the major operational change requirements for Samson Media based on your analysis
and review, as well as recommended priorities for change.
Sources of information you identified about best practice change management strategies, as well as
an overview of best practice change management strategies. Summarise each source of
information and
iefly outline how it has assisted in identifying major change requirements and
opportunities.
A cost-benefit analysis of the high priority change requirements and opportunities. Research and
document any costs for the change requirements you are recommending.
Recommended communication and education strategies to inform all stakeholders of the change,
as well as promote the benefits of the change.
Risk analysis of the potential risks
a
iers to change for Samson Media and strategies to overcome
isks and ba
iers to change. ln identifying risks and ba
iers to change and solutions to address
these, you must demonstrate high level problem solving skills to identify all possible risks, as well as
innovative approaches to risk mitigation.
BSBlNN601 Lead and Manage Organisational Change
Student Assessment Tasks
VocationalTraining lnstitute RTO 4111'l CRICOS A3487C
Version: October 2019 v1 .0
O J&S Learningwork 2018
Page 24 of 43