4- Market Entry: Due 04/21/2021Use the information you have already gathered in the previous two...

Question

4- Market Entry: Due 04/21/2021Use the information you have already gathered in the previous two sections and incorporate them to come up with the appropriate method for your selected company to enter the selected country. Assignment must be 4 pages of CONTENT double-spaced & in MLA format (this does NOT include your cover page and references page).You should make a compelling argument as to why your strategy will guarantee success for your selected company in that specific country. Present a Marketing Strategy that the company does not already use.Determine the appropriate marketing strategy and promotional messages for the target market in selected country.Determine the appropriate market entry strategy. Focusing on political, legal and economic factors and distribution channel factors that would guarantee success.Helpful Note:The purpose of the project is for you to provide a country analysis on a country of your choosing, then pick a company that is currently NOT present in your chosen country and come up with a marketing plan for that company there. DO NOT SUBMIT THEIR CURRENT MARKETING STRATEGY. YOU ARE TO COME UP WITH A NEW WAY FOR THAT COMPANY TO MARKET ITSELF IN THE FOREIGN MARKET.

Shalini · Accepted Answer

2
TACO PALENQUE
Introduction
The paper focuses on determining the appropriate marketing strategy and promotional messages for the Taco Palenque target market that has been identified in Australia. Taco Palenque, which is a Mexican brand that is planning to channelize Mexican food to different places. This paper would also be looked that what would be the best market entry strategy for the company to enter the Australian market. The marketing strategies would be represented that would help the company to excel in the Australian market and it would also be channelized that how the strategies would be an efficient one.
Marketing Strategy
To sustain and succeed in a different market it is very necessary that an appropriate marketing strategy needs to be formulated so that the company can be prepared to sustain its expansion. Along with the marketing strategies, it is very important that the company should also formulate some promotional messages which would help them to take a position in the mind of the customers. Some of the prime marketing strategies would include-
Food Festival
One of the most appropriate marketing strategies for Taco would be to organize a food festival in the main focused area of Australia, where all kinds of Mexican cuisine would be displayed for the tasting of the target market. The food festival would grab the attention of the Australian people and it would give them an excellent opportunity to taste the different Mexican cuisines. And for the Palenque also it would be a platform where they can showcase their specialty food to a large mass of people (Palmatier, Robert and Andrew T, 2019).
Food Blogger Outreach
For channelizing the services at a new place it becomes quite difficult to generate positive reviews and hype about the business. For the Taco Palenque, the Australian market would be a completely new place as the establishment of the business in a completely different country requires full proof planning. The restaurant would be looking to invite some of the famous local food bloggers of Australia and offer them a free specialized meal that is the specialty of the restaurant and politely ask them if they would like to review the restaurant and share their experience online.

4- Market Entry: Due 04/21/2021 Use the information you have already gathered in the previous two sections and incorporate them to come up with the appropriate method for your selected company to...

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