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3 page project summary on the business opportunity between Peloton and Tiktok

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MBA-FPX5910 - Winter 2024 -
Section 01
Assessment 1
Assessment 1 Instructions

Instructions Resources Activity
Create a 2-3 page project summary that
describes your chosen organization, a business
problem or opportunity, the kind of data you
will need, and how your topic allows you to
demonstrate the MBA program outcomes.
Expand All
Introduction NV
Preparation VV
Assessment Description VV
Submission Requirements VV
Competencies Measured VV
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MBA-FPX5910 - Winter 2024 -
Section 01
Assessment 1
Assessment 1 Instructions

For this assessment, introduce the
organization you have chosen to
esearch, why you chose it, and how it
will allow you to demonstrate all of the
MBA program outcomes.
Write a 2-3 page paper, in an academic
writing style, that details the topic and
scope of your capstone project. You
project summary should be clear and
concise yet thorough enough for faculty
to provide feedback and guidance. You
project summary should be well
organized and include the following
sections:
e Describe the background of you
chosen organization.
o Provide a
ief background of you
selected organization. Fo
instance, discuss its product lines,
number of years in business,
organization structure, location, et
cetera.
o If you choose an organization fo
which you work, your introduction
must include a statement that you
eceived permission to use the
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MBA-FPX5910 - Winter 2024 -
Section 01
Assessment 1
Assessment 1 Instructions

e Describe a business topic, problem, o
opportunity that you intend to
esearch.
o Describe the problem o
opportunity you see that makes
this company a good choice.
o Explain the scope of your project
y clearly identifying the topics o
areas you intend to research.
e Explain the level of accessibility to
data necessary to examine the chosen
usiness topic, problem, o
opportunity.
o Address how you will go about
obtaining the data.
o ldentify any special requirements
that you might need to meet to
access the data you will need.
o Explain risks you think will be
encountered and the mitigation
plan to manage those risks.
e Explain how your topic will allow you
to showcase your leadership ability by
demonstrating each MBA program
outcome.
o List out each program outcome
clearly, and then explain in 3-4
£& WalkMe
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MBA-FPX5910 - Winter 2024 -
Section 01
Assessment 1
Assessment 1 Instructions

e Explain how your topic will allow you
to showcase your leadership ability by
demonstrating each MBA program
outcome.
o List out each program outcome
clearly, and then explain in 3-4
sentences how your topic will
allow you to demonstrate each.
The MBA program outcomes are
listed in the MBA Capstone
Project Description.
o ldentify specific items of you
project summary that you believe
demonstrates the outcome.
e Wrap up your paper with a clear,
concise conclusion that summarizes
your plan. Just a couple sentences is
fine.
Your project summary should have these
sections:
Introduction.
e Statement of scope.
e Demonstration of outcomes.
e Conclusion.
Ch ithrmiceian Dam 1Hranmante \ 7
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Answered 6 days After Jan 24, 2024

Solution

Ayan answered on Jan 27 2024
26 Votes
WRITTEN ASSIGNMENT        2
WRITTEN ASSIGNMENT
Table of contents
Introduction    3
Statement of Scope    3
Demonstration of Outcomes    3
MBA program outcomes    5
Conclusion    6
References    8
Introduction
    The planned partnership between Peloton and TikTok offers a special chance to take use of each platform's advantages in the ever-changing world of social media and fitness technology. Peloton, known for its cutting-edge method of at-home exercise, may collaborate with TikTok's enormous social media following to provide an unmatched user experience. By examining how the integration of Peloton's fitness technology with TikTok's social media platform may transform user engagement, create new income streams, and reinvent the user experience, this project seeks to investigate the possibilities of this partnership.
Statement of Scope
    The merging of Peloton's training technology with TikTok's social media platform is the nature of this planned cooperation (Clavio, Metz & Walsh, 2023). The social component of users' fitness experiences would be enhanced as they would easily share on TikTok their training regimens, accomplishments, and fitness travels. The collaboration looks into marketing and advertising options, such as sponsored challenges, in-app purchases, and cross-platform campaigns, to increase
and recognition and ease user acquisition. The main objective is to provide a complete environment where exercise enthusiasts may participate in their training regimens while exchanging ideas, being inspired, and building a sense of community.
Demonstration of Outcomes
Enhanced User Engagement –
· Peloton customers can easily share their fitness adventures on TikTok, which promotes engagement and a feeling of community (Andjelic, 2020).
· Through their shared fitness adventures, members inspire and motivate one another, creating a positive feedback loop through this content exchange.
· Enhanced user involvement may lead to a more engaging and immersive fitness experience, which may increase customer loyalty and retention.
Opportunities for Content Creation –
· Through this relationship, Peloton instructors and users will have a platform to create and share interesting workout videos on TikTok.
· TikTok's
oad fitness ecosystem is being cultivated by this content development, which goes beyond workout demos to include challenges, tutorials, and inspiring shorts.
· Both platforms develop into hubs for health and lifestyle content in addition to workout gear, drawing in a larger audience interested in holistic well-being.
Cross-Promotional Marketing –
· Peloton increases its visibility through cross-promotional marketing efforts...
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